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Hi, I’m Jens Peter de Pedro, a product-focused creative leader with a passion for building playful, educational experiences for kids. Over two decades I’ve helped startups, studios, and big media transform ideas into engaging interactive worlds, blending design, storytelling, and learning science to spark curiosity and meaningful play. I’ve led teams as founder and creative director across globally distributed studios, from Toca Boca to Noggin, Hellosaurus, and independent ventures. Currently, I’m driving Noggin’s sandbox game world for ages 7-12, while continuing to explore new ways technology can unlock creative learning.…Hi, I’m Jens Peter de Pedro, a product-focused creative leader with a passion for building playful, educational experiences for kids. Over two decades I’ve helped startups, studios, and big media transform ideas into engaging interactive worlds, blending design, storytelling, and learning science to spark curiosity and meaningful play. I’ve led teams as founder and creative director across globally distributed studios, from Toca Boca to Noggin, Hellosaurus, and independent ventures. Currently, I’m driving Noggin’s sandbox game world for ages 7-12, while continuing to explore new ways technology can unlock creative learning.

Jens Peter de Pedro

Creative Director, Game Designer, Designer, +4

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Hi, I’m Jens Peter de Pedro, a product-focused creative leader with a passion for building playful, educational experiences for kids. Over two decades I’ve helped startups, studios, and big media transform ideas into engaging interactive worlds, blending design, storytelling, and learning science to spark curiosity and meaningful play. I’ve led teams as founder and creative director across globally distributed studios, from Toca Boca to Noggin, Hellosaurus, and independent ventures. Currently, I’m driving Noggin’s sandbox game world for ages 7-12, while continuing to explore new ways technology can unlock creative learning.…Hi, I’m Jens Peter de Pedro, a product-focused creative leader with a passion for building playful, educational experiences for kids. Over two decades I’ve helped startups, studios, and big media transform ideas into engaging interactive worlds, blending design, storytelling, and learning science to spark curiosity and meaningful play. I’ve led teams as founder and creative director across globally distributed studios, from Toca Boca to Noggin, Hellosaurus, and independent ventures. Currently, I’m driving Noggin’s sandbox game world for ages 7-12, while continuing to explore new ways technology can unlock creative learning.

Available to hire

Hi, I’m Jens Peter de Pedro, a product-focused creative leader with a passion for building playful, educational experiences for kids. Over two decades I’ve helped startups, studios, and big media transform ideas into engaging interactive worlds, blending design, storytelling, and learning science to spark curiosity and meaningful play.

I’ve led teams as founder and creative director across globally distributed studios, from Toca Boca to Noggin, Hellosaurus, and independent ventures. Currently, I’m driving Noggin’s sandbox game world for ages 7-12, while continuing to explore new ways technology can unlock creative learning.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Fluent

Swedish

Fluent

French

Intermediate

Chinese

Beginner

Swedish

Fluent

Portuguese

Beginner

Haitian; Haitian Creole

Beginner

Work Experience

VP Head of Games at Noggin

October 1, 2024 - Present

Leading development of a sandbox game world for ages 7-12 to teach extracurricular skills. Noggin spun out from Paramount with a management buyout.

Creative Lead - Interactive at Noggin (Paramount Inc)

September 1, 2020 - February 1, 2024

Responsible for giving creative direction to all interactive producers. Created Nogginville; improved conversation rates of new customers by 30% (from 40 to 52%).

Creative Lead at Hellosaurus

January 1, 2020 - July 1, 2020

First employee; led Creative Strategy, UX, GD, Copywriting, Directing. Invited to Y Combinator.

CPO and Co-founder at Codie

May 1, 2018 - Present

Developed a connected toy introducing preschoolers to the fundamentals of coding; television property currently airing on PBS.

Creative and Co-founder at Biff Niff

April 1, 2017 - April 1, 2018

Boutique studio creating kids apps for NBC Universal and a venture capital fund. Consulted for Disney, Nike, MarcoPolo, Moody Studios, Hellosaurus.

Experience Director at LingoKids

March 1, 2016 - April 1, 2017

Developed Creative Strategy; performed UX design, Game Design, Learning Design.

Creative Lead - Strategy and Operations at Toca Boca

October 1, 2010 - January 1, 2016

First employee; helped create company strategy and branding; oversaw workflow; contributed to top-selling apps; relocated to New York; later responsible for creative direction for Consumer products and television.

Position at Swedish Public Service Television

September 1, 2001 - October 1, 2009

Children & Youth Dept.

Position at United Nations CyberSchoolBus

September 1, 2000 - July 1, 2001

Children & Youth Dept. at Swedish Public Service Television

September 1, 2001 - October 1, 2009

Creative leadership in children & youth programming (role listed under Swedish Public Service Television).

CyberSchoolBus at United Nations

September 1, 2000 - July 1, 2001

Contributed to UN CyberSchoolBus initiatives focused on educational technology.