I’m Jeremy, a graphic designer & illustrator based out of Easton, PA. I’ve primarily worked in the Arts & Crafts and Toy Consumer Packaged Goods industries where many products I’ve worked on for Crayola have won awards. A rockstar of branding, logo design, illustration, and typography with aspirations to break into digital and motion graphics. I am a lover of toys and video games and being a connoisseur of nerd pop culture and chocolate chip cookies has made me well attuned to trends and nostalgia. --- **Employment and project experience** Jeremy Joseph Design & Illustration – Chief Creative July 2007 - Current Crayola — Graphic Designer & Illustrator October 2013 - February 2023 Crayola — Associate Designer July 2011 - October 2013 Crayola — Freelance Designer July 2008 - July 2011 Crayola — Intern January 2007 - March 2007 Kutztown Universty Design-a-thon — Volunteer Designer April 2006 - April 2007…I’m Jeremy, a graphic designer & illustrator based out of Easton, PA. I’ve primarily worked in the Arts & Crafts and Toy Consumer Packaged Goods industries where many products I’ve worked on for Crayola have won awards. A rockstar of branding, logo design, illustration, and typography with aspirations to break into digital and motion graphics. I am a lover of toys and video games and being a connoisseur of nerd pop culture and chocolate chip cookies has made me well attuned to trends and nostalgia. --- **Employment and project experience** Jeremy Joseph Design & Illustration – Chief Creative July 2007 - Current Crayola — Graphic Designer & Illustrator October 2013 - February 2023 Crayola — Associate Designer July 2011 - October 2013 Crayola — Freelance Designer July 2008 - July 2011 Crayola — Intern January 2007 - March 2007 Kutztown Universty Design-a-thon — Volunteer Designer April 2006 - April 2007WWW…
I’m Jeremy, a graphic designer & illustrator based out of Easton, PA. I’ve primarily worked in the Arts & Crafts and Toy Consumer Packaged Goods industries where many products I’ve worked on for Crayola have won awards. A rockstar of branding, logo design, illustration, and typography with aspirations to break into digital and motion graphics. I am a lover of toys and video games and being a connoisseur of nerd pop culture and chocolate chip cookies has made me well attuned to trends and nostalgia. --- **Employment and project experience** Jeremy Joseph Design & Illustration – Chief Creative July 2007 - Current Crayola — Graphic Designer & Illustrator October 2013 - February 2023 Crayola — Associate Designer July 2011 - October 2013 Crayola — Freelance Designer July 2008 - July 2011 Crayola — Intern January 2007 - March 2007 Kutztown Universty Design-a-thon — Volunteer Designer April 2006 - April 2007…I’m Jeremy, a graphic designer & illustrator based out of Easton, PA. I’ve primarily worked in the Arts & Crafts and Toy Consumer Packaged Goods industries where many products I’ve worked on for Crayola have won awards. A rockstar of branding, logo design, illustration, and typography with aspirations to break into digital and motion graphics. I am a lover of toys and video games and being a connoisseur of nerd pop culture and chocolate chip cookies has made me well attuned to trends and nostalgia. --- **Employment and project experience** Jeremy Joseph Design & Illustration – Chief Creative July 2007 - Current Crayola — Graphic Designer & Illustrator October 2013 - February 2023 Crayola — Associate Designer July 2011 - October 2013 Crayola — Freelance Designer July 2008 - July 2011 Crayola — Intern January 2007 - March 2007 Kutztown Universty Design-a-thon — Volunteer Designer April 2006 - April 2007WWWW…
Available to hire
$300 per day ($37.5 per hour)
I’m Jeremy, a graphic designer & illustrator based out of Easton, PA.
I’ve primarily worked in the Arts & Crafts and Toy Consumer Packaged Goods industries where many products I’ve worked on for Crayola have won awards. A rockstar of branding, logo design, illustration, and typography with aspirations to break into digital and motion graphics. I am a lover of toys and video games and being a connoisseur of nerd pop culture and chocolate chip cookies has made me well attuned to trends and nostalgia.
Employment and project experience
Jeremy Joseph Design & Illustration – Chief Creative
July 2007 - Current
Crayola — Graphic Designer & Illustrator
October 2013 - February 2023
Crayola — Associate Designer
July 2011 - October 2013
Crayola — Freelance Designer
July 2008 - July 2011
Crayola — Intern
January 2007 - March 2007
Kutztown Universty Design-a-thon — Volunteer Designer
April 2006 - April 2007
Skills
See more
Experience Level
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Branding
Expert
Illustration
Expert
Adobe InDesign
Expert
Adobe After Effects
Beginner
Adobe XD
Beginner
Education
Bachelor of Fine Arts at Kutztown University of Pennsylvania
August 26, 2003 - May 12, 2007Graduated Summa Cum Laude majoring in Communication Design with a concentration in Graphic Design, Illustration, and Advertising
Crayola Art With Edge
Art With Edge launched as a new line of coloring experiences by Crayola in 2016, targeting a demographic between your typical child up to adults. It included ‘edgier’ coloring content inspired by themes like graffiti, zombies, and the type of memes you might find on a sweet graphic tee. It was then expanded to licensed properties that play to the nostalgia of those between 20-40 years old. As the lead for this project, I designed and established the logo, brand identity, style guide and also created some of the original content illustrations. #graphicdesigner #illustration #branding #art #coloring #illustrator…Art With Edge launched as a new line of coloring experiences by Crayola in 2016, targeting a demographic between your typical child up to adults. It included ‘edgier’ coloring content inspired by themes like graffiti, zombies, and the type of memes you might find on a sweet graphic tee. It was then expanded to licensed properties that play to the nostalgia of those between 20-40 years old. As the lead for this project, I designed and established the logo, brand identity, style guide and also created some of the original content illustrations. #graphicdesigner #illustration #branding #art #coloring #illustratorWW…
Crayola Outdoor
During my time on the Crayola Outdoor platform as the lead designer, I updated the graphic look of the logos and packaging graphics within the Sidewalk Chalk line to further showcase the energy of the active outdoor play pattern and washability, re-branded Outdoor Colored Bubbles to push the character and color equity, and developed Outdoor Colorfoam branding and characters. I established the internal style guide for the entire Outdoor platform including Sidewalk Chalk, Sidewalk Paint, Colored Bubbles, and Outdoor Colorfoam product lines. Through this diverse portfolio of products I worked on an array of different types of packaging structures from closed boxes, window boxes, bottle labels, litho graphics, and merchandising displays.
Neon 3D Sidewalk Chalk, 2016 AWARD WINNER: Parents' Choice Awards, Fun Stuff Award; Tillywig Award Winner, Best Creative Fun
Sidewalk Chalk Mega Pack, 2015 AWARD WINNER: Tillywig Award Winner, Top Fun
Chalk Grab ‘N Go Games, 2014 AWARD WINNER: Tillywig Award Winner, Best Family Fun
Outdoor Colorfoam, 2015 AWARD WINNER: Tillywig Award Winner, Sterling Fun
#graphicdesigner #branding #outdoor #toy #art #cpg #consumerpackagedgoods #illustration #logodesign…During my time on the Crayola Outdoor platform as the lead designer, I updated the graphic look of the logos and packaging graphics within the Sidewalk Chalk line to further showcase the energy of the active outdoor play pattern and washability, re-branded Outdoor Colored Bubbles to push the character and color equity, and developed Outdoor Colorfoam branding and characters. I established the internal style guide for the entire Outdoor platform including Sidewalk Chalk, Sidewalk Paint, Colored Bubbles, and Outdoor Colorfoam product lines. Through this diverse portfolio of products I worked on an array of different types of packaging structures from closed boxes, window boxes, bottle labels, litho graphics, and merchandising displays.
Neon 3D Sidewalk Chalk, 2016 AWARD WINNER: Parents' Choice Awards, Fun Stuff Award; Tillywig Award Winner, Best Creative Fun
Sidewalk Chalk Mega Pack, 2015 AWARD WINNER: Tillywig Award Winner, Top Fun
Chalk Grab ‘N Go Games, 2014 AWARD WINNER: Tillywig Award Winner, Best Family Fun
Outdoor Colorfoam, 2015 AWARD WINNER: Tillywig Award Winner, Sterling Fun
#graphicdesigner #branding #outdoor #toy #art #cpg #consumerpackagedgoods #illustration #logodesignWW…
Summit Math
Summit Math is a series of math books written by Alex Joujan. He tasked me with reimagining what his books and logo might look like to appeal to both teachers and students. The result was a much more lively and energetic template in which each subsequent book in the series follows the colors of the rainbow. This served a dual purpose — 1. it functionally was a way to keep your books organized and 2. it showed that math concepts, like colors, shift as you dive deeper into your journey with it.
#graphicdesigner #illustration #branding #math #bookcover #editorialdesign #logodesign…Summit Math is a series of math books written by Alex Joujan. He tasked me with reimagining what his books and logo might look like to appeal to both teachers and students. The result was a much more lively and energetic template in which each subsequent book in the series follows the colors of the rainbow. This served a dual purpose — 1. it functionally was a way to keep your books organized and 2. it showed that math concepts, like colors, shift as you dive deeper into your journey with it.
#graphicdesigner #illustration #branding #math #bookcover #editorialdesign #logodesignWW…
Crayola Scribble Scrubbie Character Illustrations
Various character illustrations done for the Crayola Scribble Scrubbie line based off of the animal figurines in each playset.
#illustration #toy #art #graphicdesigner #cpg #consumerpackagedgoods #playset #characterillustration…Various character illustrations done for the Crayola Scribble Scrubbie line based off of the animal figurines in each playset.
#illustration #toy #art #graphicdesigner #cpg #consumerpackagedgoods #playset #characterillustrationWW…
Crayola Paint
While on the Crayola Paint platform, I was tasked with re-branding the entire portfolio to be more modern and cohesive using color segmentation and subtle tweaks to the logos when applicable to show that the product is different while staying within the branding set forth. For example, designing logos for Washable Watercolors and Educational Watercolors vs. the Washable Paint line, the logos needed to feel similar in their approach, but different enough so the consumer can easily recognize the difference. Likewise the Acrylic Paint & Pumpkin Paint products which were aimed at an older, more craft based demographic needed to feel like they were cousins in the larger family of products.
Spill-Proof Washable Paint, 2021 AWARD WINNER: Tillywig Award Winner, Best Creative Fun; Mom’s Choice Award, Gold; NPPA Winner
#graphicdesigner #cpg #consumerpackagedgoods #art #paint…While on the Crayola Paint platform, I was tasked with re-branding the entire portfolio to be more modern and cohesive using color segmentation and subtle tweaks to the logos when applicable to show that the product is different while staying within the branding set forth. For example, designing logos for Washable Watercolors and Educational Watercolors vs. the Washable Paint line, the logos needed to feel similar in their approach, but different enough so the consumer can easily recognize the difference. Likewise the Acrylic Paint & Pumpkin Paint products which were aimed at an older, more craft based demographic needed to feel like they were cousins in the larger family of products.
Spill-Proof Washable Paint, 2021 AWARD WINNER: Tillywig Award Winner, Best Creative Fun; Mom’s Choice Award, Gold; NPPA Winner
#graphicdesigner #cpg #consumerpackagedgoods #art #paintWW…
Identitees
Identitees, logo & business card design. Business cards are set at a vertical orientation and include rounded corners and a custom diecut on the top to make the card appear as though it’s a mini folded shirt.
#graphicdesiger #branding #logodesign #appareldesign #screenprinting…Identitees, logo & business card design. Business cards are set at a vertical orientation and include rounded corners and a custom diecut on the top to make the card appear as though it’s a mini folded shirt.
#graphicdesiger #branding #logodesign #appareldesign #screenprintingWW…
Emery Distributors Inc Campaign
Emery Distributors Inc, which specializes in the distribution of model trains and other hobbyist model kits initially tasked me with a logo re-design to help modernize their brand identity. After some sketching and discussions, we determined that the original logo had qualities about it at its core that spoke to their roots as a company. The result was a refreshed modernization of the original logo rather than a complete overhaul. The colors, text, and shape of the logo are intentional; meant to invoke the type of design you might see on the side of a steam engine. An accompanying ad was also created for publication in hobbyist magazines.
#branding #advertising #logodesign #graphicdesigner #modelkits…Emery Distributors Inc, which specializes in the distribution of model trains and other hobbyist model kits initially tasked me with a logo re-design to help modernize their brand identity. After some sketching and discussions, we determined that the original logo had qualities about it at its core that spoke to their roots as a company. The result was a refreshed modernization of the original logo rather than a complete overhaul. The colors, text, and shape of the logo are intentional; meant to invoke the type of design you might see on the side of a steam engine. An accompanying ad was also created for publication in hobbyist magazines.
#branding #advertising #logodesign #graphicdesigner #modelkitsWW…
Crayola Toy
For these projects I designed the packaging, instruction sheets, and other internal graphics as well as attended and directed the photo shoot for all lifestyle photography.
CRAYON FACTORY, 2016 AWARD WINNER: Play on Words, 2016 PAL Awards; Parents' Choice Awards, Fun Stuff Award; National Parenting Products Award Winner; Toy Insider, Top Holiday Toy; Tillywig, Top Fun Award; Scholastic Parent & Child, Gold Star Award; Mom's Choice Awards, Silver Award
EMOJI MAKER, 2016 Award Winner: Play on Words, 2016 PAL Awards; Toy Insider, Top Holiday Toy; Tillywig, Top Fun Award; National Parenting Products Award Winner; Marriah Media, Gold Award; Santa Choice, Santa Choice Award; The National Parenting Center, Seal of Approval; Parents' Choice Award, Fun Stuff Award; Mom's Choice Awards, Gold Award; Savvy Auntie, Coolest Toy Award
COLOR SPINOUT, 2016 AWARD WINNER: National Parenting Products Award Winner; Marriah Media, Gold Award; Parents Magazine, Best Toys of 2016; Tillywig, Best Creative Fun; Santa Choice, Santa Choice Award
#graphicdesigner #art #toy #cpg #consumerpackagedgoods #branding…For these projects I designed the packaging, instruction sheets, and other internal graphics as well as attended and directed the photo shoot for all lifestyle photography.
CRAYON FACTORY, 2016 AWARD WINNER: Play on Words, 2016 PAL Awards; Parents' Choice Awards, Fun Stuff Award; National Parenting Products Award Winner; Toy Insider, Top Holiday Toy; Tillywig, Top Fun Award; Scholastic Parent & Child, Gold Star Award; Mom's Choice Awards, Silver Award
EMOJI MAKER, 2016 Award Winner: Play on Words, 2016 PAL Awards; Toy Insider, Top Holiday Toy; Tillywig, Top Fun Award; National Parenting Products Award Winner; Marriah Media, Gold Award; Santa Choice, Santa Choice Award; The National Parenting Center, Seal of Approval; Parents' Choice Award, Fun Stuff Award; Mom's Choice Awards, Gold Award; Savvy Auntie, Coolest Toy Award
COLOR SPINOUT, 2016 AWARD WINNER: National Parenting Products Award Winner; Marriah Media, Gold Award; Parents Magazine, Best Toys of 2016; Tillywig, Best Creative Fun; Santa Choice, Santa Choice Award
#graphicdesigner #art #toy #cpg #consumerpackagedgoods #brandingWW…
Fegley's Brew Works
Can labels created for Fegley’s Brew Works based out of Bethlehem and Allentown, PA.
#graphicdesigner #illustrator #cpg #consumerpackagedgoods #foodpackaging…Can labels created for Fegley’s Brew Works based out of Bethlehem and Allentown, PA.
#graphicdesigner #illustrator #cpg #consumerpackagedgoods #foodpackagingWW…
Crayola Makers
Launched in 2020, Crayola Makers focuses on providing a truly hands on experience making your creative outputs. For this project I developed the brand identity, logos, style guide, and additional collateral including custom marker labels, instructions, and a color guide. The products were then localized for the EMEA and international markets which wanted a slightly different graphic treatment with a 4L primary package and 9L legal information.
MARKER MAKER, 2020 AWARD WINNER: PAL Award 2020 Winner; 2020 Seal of Approval from the National Parenting Center; Popular Mechanics Game and Toy Awards 2020: Best Toys for Kids
PAPER MAKER, 2020 AWARD WINNER: PAL Award 2020 Winner; Toy Insider, 2020 TOP HOLIDAY Winner; Tillywig Toy Awards 2020, Best Creative Fun; Mom’s Choice Awards 2020; National Parenting Product Awards: 2020 NAPPA Award
#graphicdesigner #branding #localization #art #toy #cpg #consumerpackagedgoods #localization…Launched in 2020, Crayola Makers focuses on providing a truly hands on experience making your creative outputs. For this project I developed the brand identity, logos, style guide, and additional collateral including custom marker labels, instructions, and a color guide. The products were then localized for the EMEA and international markets which wanted a slightly different graphic treatment with a 4L primary package and 9L legal information.
MARKER MAKER, 2020 AWARD WINNER: PAL Award 2020 Winner; 2020 Seal of Approval from the National Parenting Center; Popular Mechanics Game and Toy Awards 2020: Best Toys for Kids
PAPER MAKER, 2020 AWARD WINNER: PAL Award 2020 Winner; Toy Insider, 2020 TOP HOLIDAY Winner; Tillywig Toy Awards 2020, Best Creative Fun; Mom’s Choice Awards 2020; National Parenting Product Awards: 2020 NAPPA Award
#graphicdesigner #branding #localization #art #toy #cpg #consumerpackagedgoods #localizationWW…
Player Haters Fantasy Football
This is a personal passion project. A logo study that started with just the league logo which adorns the championship trophy and then later encompassed all 12 team logos based on a wide range of puns, inside jokes and NSFW shenanigans amongst friends. Once complete, I used it as a jumping off point to learn After Effects and create this hype video. Enjoy.
#graphicdesigner #logodesign #video #motiondesign #…This is a personal passion project. A logo study that started with just the league logo which adorns the championship trophy and then later encompassed all 12 team logos based on a wide range of puns, inside jokes and NSFW shenanigans amongst friends. Once complete, I used it as a jumping off point to learn After Effects and create this hype video. Enjoy.
#graphicdesigner #logodesign #video #motiondesign #WW…
Crayola Light Designers
The Crayola Light Designers line's main objective was to unify new, existing, and redesigned products under one look with the basis that all of the products have a light up feature. As the lead, I created the branding, packaging, and instructions for this launch / re-launch. #graphicdesigner #branding #art #coloring #cpg #consumerpackagedgoods…The Crayola Light Designers line's main objective was to unify new, existing, and redesigned products under one look with the basis that all of the products have a light up feature. As the lead, I created the branding, packaging, and instructions for this launch / re-launch. #graphicdesigner #branding #art #coloring #cpg #consumerpackagedgoodsWW…
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