I am a strategic marketing executive with 17+ years driving digital transformation, partnership value, and revenue growth for global organizations. I have a proven track record in turning insights into strategy, building high-performing teams, and delivering measurable ROI across complex, multi-stakeholder environments. I specialize in unifying marketing planning with digital activation, elevating sponsorship value, and delivering scalable campaigns that connect brands with fans and partners on a global stage.…

Jeremy Thum

I am a strategic marketing executive with 17+ years driving digital transformation, partnership value, and revenue growth for global organizations. I have a proven track record in turning insights into strategy, building high-performing teams, and delivering measurable ROI across complex, multi-stakeholder environments. I specialize in unifying marketing planning with digital activation, elevating sponsorship value, and delivering scalable campaigns that connect brands with fans and partners on a global stage.…

Available to hire

I am a strategic marketing executive with 17+ years driving digital transformation, partnership value, and revenue growth for global organizations. I have a proven track record in turning insights into strategy, building high-performing teams, and delivering measurable ROI across complex, multi-stakeholder environments.

I specialize in unifying marketing planning with digital activation, elevating sponsorship value, and delivering scalable campaigns that connect brands with fans and partners on a global stage.

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Language

English
Fluent
German
Beginner

Work Experience

Head of Event Marketing & Marketing Planning at FIFA
December 31, 2025 - December 31, 2025
Position created to lead FIFA’s newly unified event marketing function — expanding responsibility to oversee the planning, campaigns, and creative implementation of marketing strategies across every FIFA competition. Built event marketing team from the ground up: established a multi-disciplinary unit of 15 direct reports responsible for developing and implementing marketing strategies, experiential activations, music projects, and campaign planning. Delivered first-ever FIFA Club World Cup: digital and experiential activations with the world’s biggest football clubs, including a global trophy tour and ticket sales campaigns leading to ~2.5M event attendees. Unified event marketing & marketing planning operations: applied the digital activation framework and ways-of-working to guide planning workflows across FIFA’s global event planning. Sustained commercial impact: continued supporting commercial partnership sales and management teams with digital rights positioning, valuation,
Head of Digital Marketing at FIFA
July 31, 2024 - July 31, 2024
Joined FIFA to lead a team of 4 direct reports and modernize its global sponsorship model ahead of FIFA World Cup Qatar 2022, introducing a unified, data-driven framework for measuring and maximizing digital media value for FIFA’s commercial partners. Re-engineered sponsorship valuation: Developed a first-of-its-kind digital valuation model applied consistently across all partner tiers, enabling equitable measurement, pricing, and performance tracking. Delivered at global scale: Led digital activation planning and execution for FIFA’s world-class commercial partnership portfolio, orchestrating 30+ concurrent digital campaigns during both FIFA World Cup Qatar 2022 and FIFA Women’s World Cup Australia & New Zealand 2023 — exceeding media-value and engagement targets across every sponsor category. Drove commercial impact: Demonstrated measurable ROI that directly influenced sponsorship renewals and increased partner valuations heading into the next commercial cycle.
Senior Director, Digital Experience at Golden State Warriors
September 30, 2019 - September 30, 2019
Led digital transformation across social, mobile, web, and messaging platforms during three NBA championship seasons; managed a team of 13 digital professionals across content, analytics, partnerships, and production. Launched the first integrated team + venue mobile app to unify live-event and at-home engagement. Aligned digital strategy with revenue growth, sponsorship activation, and long-term fan development. Recognized with Brand Innovators 40 Under 40 (2016) and NBA Digital Innovator Award (2016).
Director, Digital at Chicago Bulls
May 31, 2015 - May 31, 2015
Launched Bulls' first digital presence — from social media and mobile to in-house content production — transforming how the franchise connected with fans and partners. Built official social media channels, mobile app, and award-winning in-house video production team. Drove eCommerce revenue to 10× growth through integrated content, fan engagement, and conversion strategy. Pioneered data-driven, creative-first storytelling. Recognized with Brand Innovators 40 Under 40 (2014) and NBA Digital Innovator Award (2014).
Senior Web Developer at Pacific Gas & Electric (PG&E)
August 31, 2008 - August 31, 2008
Completed and launched enterprise website redesign for PG&E in San Francisco.
Founder & Partner at Vista Partners
July 31, 2006 - July 31, 2006
Co-founded equity research firm to provide a quality, independent research product to institutional investors. Vista Partners became profitable within its first year of operation.
Web Strategist at Critical Path, Inc.
June 30, 2004 - June 30, 2004
Completed website redesign projects: server setup, front-end HTML, designed efficient architecture for site maintenance. Administered Linux web server environment that hosted corporate website, customer support website, corporate intranet and several other intranet/extranet based websites.

Education

B.S. at University of Colorado, Boulder
October 3, 2025 - January 1, 2000

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services