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I'm Jerrine Heng, a digital marketing professional specializing in paid search and performance marketing. I manage multi-market campaigns across the UK, Ireland, and APAC, handling budgets at scale and turning data into actionable strategies that drive user acquisition and measurable growth. My career journey includes a career break in New Zealand to explore new cultures and fine-tune my adaptability. I thrive on collaboration with cross-functional teams and am passionate about delivering results through thoughtful experimentation, analytics, and continuous learning.…I'm Jerrine Heng, a digital marketing professional specializing in paid search and performance marketing. I manage multi-market campaigns across the UK, Ireland, and APAC, handling budgets at scale and turning data into actionable strategies that drive user acquisition and measurable growth. My career journey includes a career break in New Zealand to explore new cultures and fine-tune my adaptability. I thrive on collaboration with cross-functional teams and am passionate about delivering results through thoughtful experimentation, analytics, and continuous learning.

Jerrine Heng

Digital Marketer, Marketing Strategist, Growth Marketer, +3

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I'm Jerrine Heng, a digital marketing professional specializing in paid search and performance marketing. I manage multi-market campaigns across the UK, Ireland, and APAC, handling budgets at scale and turning data into actionable strategies that drive user acquisition and measurable growth. My career journey includes a career break in New Zealand to explore new cultures and fine-tune my adaptability. I thrive on collaboration with cross-functional teams and am passionate about delivering results through thoughtful experimentation, analytics, and continuous learning.…I'm Jerrine Heng, a digital marketing professional specializing in paid search and performance marketing. I manage multi-market campaigns across the UK, Ireland, and APAC, handling budgets at scale and turning data into actionable strategies that drive user acquisition and measurable growth. My career journey includes a career break in New Zealand to explore new cultures and fine-tune my adaptability. I thrive on collaboration with cross-functional teams and am passionate about delivering results through thoughtful experimentation, analytics, and continuous learning.

Available to hire

I’m Jerrine Heng, a digital marketing professional specializing in paid search and performance marketing. I manage multi-market campaigns across the UK, Ireland, and APAC, handling budgets at scale and turning data into actionable strategies that drive user acquisition and measurable growth.

My career journey includes a career break in New Zealand to explore new cultures and fine-tune my adaptability. I thrive on collaboration with cross-functional teams and am passionate about delivering results through thoughtful experimentation, analytics, and continuous learning.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Chinese

Fluent

Work Experience

Senior Paid Search Executive at Immediate Media

October 1, 2024 - Present

Plan and execute paid search campaigns across Google, Apple, and Microsoft platforms in the UK and Ireland, managing a £650k annual budget to drive user acquisition. Develop and implement A/B tests to refine ad creatives, messaging, pricing, bidding approaches and audience targeting, resulting in an 8% YoY decrease in CPA and a 12% increase in CVR. Create a monthly reporting sheet capturing performance insights, analysis and prioritized action plans. Leverage tools such as Google Analytics, Tableau, Supermetrics, AppsFlyer to monitor campaign performance, analyze key metrics and present strategic recommendations to cross-functional teams. Collaborate with acquisition and CRM teams to align SEM strategies with broader marketing goals and enhance campaign impact across channels. Oversee external agency to ensure alignment with internal performance targets and campaign objectives.

Career Break at New Zealand

April 1, 2024 - September 9, 2025

Embarked on a working holiday in New Zealand to embrace a new culture and way of life, pursue personal growth, and immerse myself in diverse cultural experiences. Engaged in a variety of roles including fruit picking, customer service, front of house, housekeeping, and pick/pack across New Zealand. Demonstrated strong adaptability and problem-solving skills by navigating diverse environments. Cultivated effective communication and interpersonal skills through customer and traveler interactions.

Senior Performance Executive at WPP Media

September 1, 2022 - September 9, 2025

Managed a $2 million budget for Search, Shopping, and Display campaigns across 11 APAC markets. Strategized, executed and optimized campaigns through bid management, keyword development, ad copy management and budget management to achieve business objectives. Overdelivered traffic targets by 200% and attained a CPC 20% lower than the target. Improved brand campaign’s Search Impression Share by 100% in a quarter. Developed digital media strategies for clients’ new product launches and major shopping festivals (9.9, 11.11) on e-commerce platforms such as Shopee, Lazada. Created detailed media plans that strategically align with clients’ marketing goals and budget. Analyzed campaigns in-depth and presented Looker Studio dashboards and performance reports during monthly client meetings and QBRs. Built and maintained strong client relationships by identifying key performance insights and proposing actionable recommendations to enhance campaign performance. Collaborated with agency par