Hi, I’m Jerry Tse Yu, a London-based photographer and filmmaker focused on fashion and commercial storytelling. I collaborate with fashion design students from the University of the Arts London and Kingston School of Art to translate bold concepts into visually engaging narratives, guiding projects from initial idea through photography and post-production. I’m passionate about crafting imagery that translates design philosophy into compelling visual stories and I enjoy working closely with clients to bring their creative visions to life. I’m currently pursuing an MA in Commercial Photography at UAL (Sept 2024–Nov 2025) and have supported brands with post-production, color grading, and client communication. In Oct 2023 I taught portrait and street photography at National Chengchi University, and I’ve contributed to YouTube collaborations and studio internships to sharpen my craft.

TSE, YU (Jerry)

Hi, I’m Jerry Tse Yu, a London-based photographer and filmmaker focused on fashion and commercial storytelling. I collaborate with fashion design students from the University of the Arts London and Kingston School of Art to translate bold concepts into visually engaging narratives, guiding projects from initial idea through photography and post-production. I’m passionate about crafting imagery that translates design philosophy into compelling visual stories and I enjoy working closely with clients to bring their creative visions to life. I’m currently pursuing an MA in Commercial Photography at UAL (Sept 2024–Nov 2025) and have supported brands with post-production, color grading, and client communication. In Oct 2023 I taught portrait and street photography at National Chengchi University, and I’ve contributed to YouTube collaborations and studio internships to sharpen my craft.

Available to hire

Hi, I’m Jerry Tse Yu, a London-based photographer and filmmaker focused on fashion and commercial storytelling. I collaborate with fashion design students from the University of the Arts London and Kingston School of Art to translate bold concepts into visually engaging narratives, guiding projects from initial idea through photography and post-production. I’m passionate about crafting imagery that translates design philosophy into compelling visual stories and I enjoy working closely with clients to bring their creative visions to life.

I’m currently pursuing an MA in Commercial Photography at UAL (Sept 2024–Nov 2025) and have supported brands with post-production, color grading, and client communication. In Oct 2023 I taught portrait and street photography at National Chengchi University, and I’ve contributed to YouTube collaborations and studio internships to sharpen my craft.

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Work Experience

Freelance Photographer / Filmmaker / Content Creator at Freelance
January 1, 2022 - Present
Developed visual concepts for fashion design students at the University of the Arts London and Kingston School of Art; led projects from concept development through photography and post-production, translating design philosophies into compelling visual narratives.
Intern at I-Watch
February 1, 2023 - June 1, 2023
Worked on commercial projects, including capture and post-processing; edited commercial advertising videos; communicated with clients.
Freelance Photographer / Filmmaker / Content Creator at Self-employed / Freelance
January 1, 2022 - Present
Collaborated with fashion design students from UAL and Kingston School of Art to develop visual concepts reflecting design philosophies. Led projects from concept through photography and post-production to create imagery translating creative vision into compelling visual narratives.
Intern at I-Watch Commercial Photography Studio
February 1, 2023 - June 1, 2023
Worked on commercial projects, including capture and post-processing; edited commercial advertising videos; communicated with clients.

Education

Commercial Photography MA at University of the Arts London
September 1, 2024 - November 1, 2025
MA in Commercial Photography at University of the Arts London
September 1, 2024 - November 1, 2025

Qualifications

Capture One Raw Talent Award
January 1, 2025 - May 26, 2026
Printing Award (Given by Spectrum Lab)
January 11, 2030 - May 26, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Retail, Other
    Perfume Spray commercial video for LUME

    LUMÉ is a lifestyle brand that combines fragrance, emotional healing, and the ritual of sleep.
    We hope to transform “sleep” from a daily habit into a gentle and mindful experience of relaxation. Through scent, spatial atmosphere, and life rhythms, LUMÉ accompanies people in reconnecting with themselves.

    Through yoga, breathing, and aromatherapy relaxation rituals, participants are guided to regain balance between body and mind amidst urban life. After the session, LUMÉ continues to accompany participants into a state of calm before sleep. LUMÉ hopes that fragrance is not merely a product, but a healing experience that resonates with emotions and everyday rhythms.

    Video link
    https://www.twine.net/signin