Hi, I’m Jerry Tse Yu, a London-based photographer and filmmaker focused on fashion and commercial storytelling. I collaborate with fashion design students from the University of the Arts London and Kingston School of Art to translate bold concepts into visually engaging narratives, guiding projects from initial idea through photography and post-production. I’m passionate about crafting imagery that translates design philosophy into compelling visual stories and I enjoy working closely with clients to bring their creative visions to life.
I’m currently pursuing an MA in Commercial Photography at UAL (Sept 2024–Nov 2025) and have supported brands with post-production, color grading, and client communication. In Oct 2023 I taught portrait and street photography at National Chengchi University, and I’ve contributed to YouTube collaborations and studio internships to sharpen my craft.
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LUMÉ is a lifestyle brand that combines fragrance, emotional healing, and the ritual of sleep.
We hope to transform “sleep” from a daily habit into a gentle and mindful experience of relaxation. Through scent, spatial atmosphere, and life rhythms, LUMÉ accompanies people in reconnecting with themselves.
Through yoga, breathing, and aromatherapy relaxation rituals, participants are guided to regain balance between body and mind amidst urban life. After the session, LUMÉ continues to accompany participants into a state of calm before sleep. LUMÉ hopes that fragrance is not merely a product, but a healing experience that resonates with emotions and everyday rhythms.
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https://www.twine.net/signin
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