I’m a multicultural marketing consultant and content strategist helping brands communicate effectively across U.S. and Latin American markets. With a bilingual (English/Spanish) background, I specialize in bridging the gap between language and culture— ensuring that messaging doesn’t just translate, but truly resonates with the target audience. I support brands and agencies with content localization and adaptation for Spanish-speaking audiences, messaging refinement to ensure cultural relevance and clarity, and bilingual campaign support with short-form content strategy. My work is typically project-based, partnering with teams that need flexible, high-quality support to connect with diverse audiences and expand their reach.

Jesica Dwek

I’m a multicultural marketing consultant and content strategist helping brands communicate effectively across U.S. and Latin American markets. With a bilingual (English/Spanish) background, I specialize in bridging the gap between language and culture— ensuring that messaging doesn’t just translate, but truly resonates with the target audience. I support brands and agencies with content localization and adaptation for Spanish-speaking audiences, messaging refinement to ensure cultural relevance and clarity, and bilingual campaign support with short-form content strategy. My work is typically project-based, partnering with teams that need flexible, high-quality support to connect with diverse audiences and expand their reach.

Available to hire

I’m a multicultural marketing consultant and content strategist helping brands communicate effectively across U.S. and Latin American markets. With a bilingual (English/Spanish) background, I specialize in bridging the gap between language and culture— ensuring that messaging doesn’t just translate, but truly resonates with the target audience.

I support brands and agencies with content localization and adaptation for Spanish-speaking audiences, messaging refinement to ensure cultural relevance and clarity, and bilingual campaign support with short-form content strategy. My work is typically project-based, partnering with teams that need flexible, high-quality support to connect with diverse audiences and expand their reach.

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Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Founding Partner at Agency Alai
January 1, 2014 - Present
Digital Marketing Agency. We turn commercial needs into unique and creative ideas. Our dedication and passion for details makes us the strategic partner for achieving your communication goals. JOIN US!
Marketing Director at Sherpa Consultancy Group
October 1, 2020 - December 1, 2022
Creation and execution of communication strategies on Social Media.
Analista de Producto at Grupo Clarín
October 1, 2011 - December 1, 2013
Analista de Producto de Clarin.com
Project Manager at Infomeda
April 1, 2011 - October 1, 2011
Managed tools and campaigns to execute SEO campaigns within digital marketing.
Channel Marketing Analyst at Global Vitamins
January 1, 2010 - January 1, 2011
UK team management, client relationships, identifying sales channels to publish sites and drive traffic growth, and overseeing accounts including processing refunds when necessary.
Encargada de Prensa at Motor Oil
August 1, 2008 - December 1, 2009
Identified and built relationships with media outlets aligned with the brand’s target audience; drafted press releases and distributed them to media contacts; maintained relationships with fashion editors and producers.
Pasante at Ashoka
June 1, 2008 - July 1, 2008
Researched and analyzed smaller NGOs focused on providing microloans for personal development projects; supported the organization in scaling its operations.
Pasante at Junior Achievement Argentina
June 1, 2007 - July 1, 2007
Created and sent electronic greeting cards to clients; designed the logo for a new project led by the organization.

Education

Bachelor’s Degree in Communication at Universidad de 'San Andrés'
January 1, 2005 - January 1, 2009
Exchange Program, Communication Media at The College of New Jersey
January 1, 2008 - January 1, 2008

Qualifications

Add your qualifications or awards here.

Industry Experience

Professional Services, Media & Entertainment, Software & Internet