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I have over 1.5 years of experience working in the fintech industry, with a focus on marketing. Currently, I am further enhancing my skills and knowledge by pursuing studies in finance and business analytics. I am actively seeking opportunities based in Singapore where I can contribute my expertise in fintech, marketing, and data analysis, while continuing my studies in Australia. Support the Project Manager in facilitating communication and collaboration between business users and the technical team to ensure the development and delivery of appropriate solutions aligned with the business requirements. Conduct research and analysis for ML TCLK to come up with solutions to business problems and help introduce these solutions to the internal and external stakeholders. Ideate marketing campaigns for ML TCLK. Perform market analysis and investigate innovative functionalities to strategically guide the advancement of online services and platform growth, while effectively utilizing technology and automation to accomplish business objectives. Managed day-to-day operations of social channels, eDMs, and affiliates. Conceptualize and coordinate new campaigns across various marketing channels like Instagram, Lemon8, XHS, and TikTok. Plan and execute daily digital content calendar, including paid promotions ads and KOL campaigns. Develop creative assets ensuring messaging consistency and relevance across multiple social medias. Support Marketing and PR efforts, particularly in KOLs and UGC outreach. Reach out to brands for potential branded campaign collaborations, fostering strategic partnerships. Curated social content for IG, TikTok, YouTube, LinkedIn, Facebook, and X, achieving over 300K reach on Facebook and Instagram, and 4M+ impressions on LinkedIn. Co-led the GTNT Telegram channel to foster community engagement by sharing updates on networking events, crypto trends, Web3 developments, and on-chain innovations. Manage content calendar, plan, and monitor digital assets. Track performance metrics and provide data-driven recommendations for optimization. Engage with ambassadors and KOLs to drive scale and engage tech community.…I have over 1.5 years of experience working in the fintech industry, with a focus on marketing. Currently, I am further enhancing my skills and knowledge by pursuing studies in finance and business analytics. I am actively seeking opportunities based in Singapore where I can contribute my expertise in fintech, marketing, and data analysis, while continuing my studies in Australia. Support the Project Manager in facilitating communication and collaboration between business users and the technical team to ensure the development and delivery of appropriate solutions aligned with the business requirements. Conduct research and analysis for ML TCLK to come up with solutions to business problems and help introduce these solutions to the internal and external stakeholders. Ideate marketing campaigns for ML TCLK. Perform market analysis and investigate innovative functionalities to strategically guide the advancement of online services and platform growth, while effectively utilizing technology and automation to accomplish business objectives. Managed day-to-day operations of social channels, eDMs, and affiliates. Conceptualize and coordinate new campaigns across various marketing channels like Instagram, Lemon8, XHS, and TikTok. Plan and execute daily digital content calendar, including paid promotions ads and KOL campaigns. Develop creative assets ensuring messaging consistency and relevance across multiple social medias. Support Marketing and PR efforts, particularly in KOLs and UGC outreach. Reach out to brands for potential branded campaign collaborations, fostering strategic partnerships. Curated social content for IG, TikTok, YouTube, LinkedIn, Facebook, and X, achieving over 300K reach on Facebook and Instagram, and 4M+ impressions on LinkedIn. Co-led the GTNT Telegram channel to foster community engagement by sharing updates on networking events, crypto trends, Web3 developments, and on-chain innovations. Manage content calendar, plan, and monitor digital assets. Track performance metrics and provide data-driven recommendations for optimization. Engage with ambassadors and KOLs to drive scale and engage tech community.

Jeslyn Woon

Content Creator, Digital Marketer, Marketer, +4

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I have over 1.5 years of experience working in the fintech industry, with a focus on marketing. Currently, I am further enhancing my skills and knowledge by pursuing studies in finance and business analytics. I am actively seeking opportunities based in Singapore where I can contribute my expertise in fintech, marketing, and data analysis, while continuing my studies in Australia. Support the Project Manager in facilitating communication and collaboration between business users and the technical team to ensure the development and delivery of appropriate solutions aligned with the business requirements. Conduct research and analysis for ML TCLK to come up with solutions to business problems and help introduce these solutions to the internal and external stakeholders. Ideate marketing campaigns for ML TCLK. Perform market analysis and investigate innovative functionalities to strategically guide the advancement of online services and platform growth, while effectively utilizing technology and automation to accomplish business objectives. Managed day-to-day operations of social channels, eDMs, and affiliates. Conceptualize and coordinate new campaigns across various marketing channels like Instagram, Lemon8, XHS, and TikTok. Plan and execute daily digital content calendar, including paid promotions ads and KOL campaigns. Develop creative assets ensuring messaging consistency and relevance across multiple social medias. Support Marketing and PR efforts, particularly in KOLs and UGC outreach. Reach out to brands for potential branded campaign collaborations, fostering strategic partnerships. Curated social content for IG, TikTok, YouTube, LinkedIn, Facebook, and X, achieving over 300K reach on Facebook and Instagram, and 4M+ impressions on LinkedIn. Co-led the GTNT Telegram channel to foster community engagement by sharing updates on networking events, crypto trends, Web3 developments, and on-chain innovations. Manage content calendar, plan, and monitor digital assets. Track performance metrics and provide data-driven recommendations for optimization. Engage with ambassadors and KOLs to drive scale and engage tech community.…I have over 1.5 years of experience working in the fintech industry, with a focus on marketing. Currently, I am further enhancing my skills and knowledge by pursuing studies in finance and business analytics. I am actively seeking opportunities based in Singapore where I can contribute my expertise in fintech, marketing, and data analysis, while continuing my studies in Australia. Support the Project Manager in facilitating communication and collaboration between business users and the technical team to ensure the development and delivery of appropriate solutions aligned with the business requirements. Conduct research and analysis for ML TCLK to come up with solutions to business problems and help introduce these solutions to the internal and external stakeholders. Ideate marketing campaigns for ML TCLK. Perform market analysis and investigate innovative functionalities to strategically guide the advancement of online services and platform growth, while effectively utilizing technology and automation to accomplish business objectives. Managed day-to-day operations of social channels, eDMs, and affiliates. Conceptualize and coordinate new campaigns across various marketing channels like Instagram, Lemon8, XHS, and TikTok. Plan and execute daily digital content calendar, including paid promotions ads and KOL campaigns. Develop creative assets ensuring messaging consistency and relevance across multiple social medias. Support Marketing and PR efforts, particularly in KOLs and UGC outreach. Reach out to brands for potential branded campaign collaborations, fostering strategic partnerships. Curated social content for IG, TikTok, YouTube, LinkedIn, Facebook, and X, achieving over 300K reach on Facebook and Instagram, and 4M+ impressions on LinkedIn. Co-led the GTNT Telegram channel to foster community engagement by sharing updates on networking events, crypto trends, Web3 developments, and on-chain innovations. Manage content calendar, plan, and monitor digital assets. Track performance metrics and provide data-driven recommendations for optimization. Engage with ambassadors and KOLs to drive scale and engage tech community.

Available to hire

I have over 1.5 years of experience working in the fintech industry, with a focus on marketing. Currently, I am further enhancing my skills and knowledge by pursuing studies in finance and business analytics. I am actively seeking opportunities based in Singapore where I can contribute my expertise in fintech, marketing, and data analysis, while continuing my studies in Australia.

Support the Project Manager in facilitating communication and collaboration between business users and the technical team to ensure the development and delivery of appropriate solutions aligned with the business requirements. Conduct research and analysis for ML TCLK to come up with solutions to business problems and help introduce these solutions to the internal and external stakeholders. Ideate marketing campaigns for ML TCLK. Perform market analysis and investigate innovative functionalities to strategically guide the advancement of online services and platform growth, while effectively utilizing technology and automation to accomplish business objectives. Managed day-to-day operations of social channels, eDMs, and affiliates. Conceptualize and coordinate new campaigns across various marketing channels like Instagram, Lemon8, XHS, and TikTok. Plan and execute daily digital content calendar, including paid promotions ads and KOL campaigns. Develop creative assets ensuring messaging consistency and relevance across multiple social medias. Support Marketing and PR efforts, particularly in KOLs and UGC outreach. Reach out to brands for potential branded campaign collaborations, fostering strategic partnerships. Curated social content for IG, TikTok, YouTube, LinkedIn, Facebook, and X, achieving over 300K reach on Facebook and Instagram, and 4M+ impressions on LinkedIn. Co-led the GTNT Telegram channel to foster community engagement by sharing updates on networking events, crypto trends, Web3 developments, and on-chain innovations. Manage content calendar, plan, and monitor digital assets. Track performance metrics and provide data-driven recommendations for optimization. Engage with ambassadors and KOLs to drive scale and engage tech community.

Skills

Language

English

Fluent

Chinese

Intermediate

Work Experience

Global Finance & Technology Network (GFTN) at Global Finance & Technology Network

September 2, 2024 - Present

Content Creation & Management: • Curated content and digital marketing campaigns for major events: Singapore Fintech Festival, GFTN Forum Japan, and Point Zero Forum for social platforms (IG, YT, TikTok, LinkedIn, Facebook, X) - achieving over 300K reach on Facebook and Instagram, and 4M+ impressions on LinkedIn. • Write engaging, platform-optimised copy to drive user interaction and maintain a consistent brand voice - Web3, Stablecoins, Digital Currencies, etc • Co-led the GFTN Telegram channel to foster community engagement by sharing updates on networking events, crypto trends, Web3 developments, and on-chain innovations Partnerships & Collaboration: • Support partnership development and coordination for key events and initiatives • Collaborate with internal teams and stakeholders to ensure event success Performance & Analytics: • Monitor key performance metrics across platforms (engagement, reach, growth) • Analyse content performance and provide regular data-driven recommendations for optimisation

Junior Business Analyst at Muang Thai Life Assurance, Fuchsia Innovation Centre

May 18, 2026 - August 18, 2023

• Support the Project Manager in facilitating communication and collaboration between business users and the technical team to ensure the development and delivery of appropriate solutions aligned with the business requirements. • Conduct research and analysis for MTL Click in order to come up with solutions to business problems and help introduce these solutions to the internal and external stakeholders. • Ideate marketing campaigns for MTL Click. • Perform market analysis and investigate innovative functionalities to strategically guide the advancement of online services and platform growth, while effectively utilising technology and automation to accomplish business objectives.

E-Commerce and Marketing at Sigi Skin

March 4, 2024 - July 15, 2026

• Manage day-to-day operations of social channels, eDMs, and affiliates. • Conceptualise and coordinate new campaigns across various marketing channels like Instagram, Lemon8, XHS, and TikTok. • Plan and execute daily digital content calendar, including paid promotions ads and KOLs campaigns. • Develop creative assets ensuring messaging consistency and relevance across multiple social medias. • Stay updated on new social media tools, best practices, and industry trends. • Compile media coverage and assist in PR kit preparation. • Assisted with influencer marketing and public relations. • Reach out to brands for potential branded campaign collaborations, fostering strategic partnerships. • Managed end-to-end processes of e-commerce platforms such as TikTok, Shopify, Lazada, and Shopee: product listings, campaigns, ads, and livestream administration to drive conversion and sales. • Conducted e-commerce and marketing research, consolidated findings for supervisors, and implemented new advertising strategies. • Engaged in outreach to retailers and business partners to foster collaboration opportunities.

Content Marketing and Partnership at Global Finance & Technology Network

September 1, 2024 - Present

Plan, manage and execute content calendar; monitor digital assets; track performance metrics; engage with ambassadors and KOLs to drive community engagement; coordinate partnerships and PR efforts; create social media content across IG, TikTok, YouTube, LinkedIn, Facebook, and X; lead Telegram community updates.

E-Commerce and Marketing Associate Intern at Sigi Skin

March 1, 2024 - July 31, 2024

Supported e-commerce and marketing initiatives including social media planning and campaigns, content creation, and analytics.

Temp Admin Assistant at Singapore Business Federation

January 1, 2021 - March 1, 2021

Managed onboarding processes, responded to inquiries, prepared letters of offer, and tracked trainee placements; performed general administrative duties to support enrollment and program operations.

Temp Admin Assistant at Kaplan Higher Education

September 1, 2021 - October 1, 2021

Handled administrative duties to support student enrollment and campus operations.