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I’m a digital marketer with 10+ years of experience executing and optimizing campaigns across e-commerce, CRM, and promotional channels. I’ve led end-to-end campaign delivery for national brands, combining data-driven decision-making with creative execution to drive engagement and growth. What sets me apart is my ability to bridge strategy and execution, I don’t just plan campaigns, I bring them to life and continuously improve them based on performance.…I’m a digital marketer with 10+ years of experience executing and optimizing campaigns across e-commerce, CRM, and promotional channels. I’ve led end-to-end campaign delivery for national brands, combining data-driven decision-making with creative execution to drive engagement and growth. What sets me apart is my ability to bridge strategy and execution, I don’t just plan campaigns, I bring them to life and continuously improve them based on performance.

Jessalyn Naranjo

Growth Marketer, Product Marketer, Marketing Strategist

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I’m a digital marketer with 10+ years of experience executing and optimizing campaigns across e-commerce, CRM, and promotional channels. I’ve led end-to-end campaign delivery for national brands, combining data-driven decision-making with creative execution to drive engagement and growth. What sets me apart is my ability to bridge strategy and execution, I don’t just plan campaigns, I bring them to life and continuously improve them based on performance.…I’m a digital marketer with 10+ years of experience executing and optimizing campaigns across e-commerce, CRM, and promotional channels. I’ve led end-to-end campaign delivery for national brands, combining data-driven decision-making with creative execution to drive engagement and growth. What sets me apart is my ability to bridge strategy and execution, I don’t just plan campaigns, I bring them to life and continuously improve them based on performance.

Available to hire

I’m a digital marketer with 10+ years of experience executing and optimizing campaigns across e-commerce, CRM, and promotional channels. I’ve led end-to-end campaign delivery for national brands, combining data-driven decision-making with creative execution to drive engagement and growth. What sets me apart is my ability to bridge strategy and execution, I don’t just plan campaigns, I bring them to life and continuously improve them based on performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Work Experience

Digital Trade Marketing Manager at Labatt Breweries of Canada

January 25, 2008 - Present

Responsible for end-to-end digital trade marketing programs across Shopify and external platforms, including national promotions such as FIFA regional contests, Corona Olympics, Stella Artois Wimbledon, Bud Light Summer, and Budweiser Red Light activations. Owned end-to-end campaign execution (setup, QA, launch, tracking, and winners selection) across multiple platforms; monitored campaign performance and engagement to ensure accurate tracking and seamless user experience. Led a Shopify website refresh, enhancing UX and integration with campaigns and promotions. Managed CRM and email campaigns via Klaviyo, leveraging segmentation to drive engagement and repeat interaction. Supported 8+ brands simultaneously in Labatt Breweries of Canada.

Brand Activation Manager at Labatt Breweries of Canada

September 20, 2024 - August 20, 2025

Led national trade marketing programs across retail and on-premise channels for key brands. Managed development and rollout of in-store POS materials and promotional displays with agency partners. Oversaw sourcing, budgets, and vendor relationships to deliver programs efficiently at scale. Collaborated cross-functionally to align brand strategy with in-market execution across Canada.

Assistant Brand Activation Manager at Labatt Breweries of Canada

August 20, 2020 - August 20, 2023

Supported sourcing, budgeting, and multi-region rollout of trade marketing programs. Coordinated development and deployment of POS materials and in-store activations with agency partners. Assisted with sourcing, budgeting, and vendor relationships to deliver programs efficiently across regions.

Sales Representative, National Trade Marketing Coordinator, Social Media & Marketing Coordinator at Labatt Breweries of Canada

April 20, 2016 - July 20, 2019

Managed retail territory across LCBO and Beer Store locations, driving distribution and in-store execution. Supported trade marketing operations, budgeting, and early digital and influencer campaigns.