I am a digital marketing manager and influencer-brand strategist with over 15 years of experience leading local and global campaigns. My focus is on driving revenue growth and expanding brand visibility through a mix of paid media, SEO, social media, content marketing, and authentic influencer collaborations. I turn complex challenges into profitable opportunities and have a track record of guiding teams to deliver measurable results. Collaboration and strategy are at the heart of my approach. I’ve led global initiatives for brands like Eat by Alex, Checksum, Zynecoin, CR7 and Superfam, and I’ve lectured on influencer-brand strategy at the University of Wolverhampton. I’m fluent in multiple languages, comfortable across markets from Zurich to Belgrade, and I’m passionate about sustainable growth and long-term brand equity.

I am a digital marketing manager and influencer-brand strategist with over 15 years of experience leading local and global campaigns. My focus is on driving revenue growth and expanding brand visibility through a mix of paid media, SEO, social media, content marketing, and authentic influencer collaborations. I turn complex challenges into profitable opportunities and have a track record of guiding teams to deliver measurable results. Collaboration and strategy are at the heart of my approach. I’ve led global initiatives for brands like Eat by Alex, Checksum, Zynecoin, CR7 and Superfam, and I’ve lectured on influencer-brand strategy at the University of Wolverhampton. I’m fluent in multiple languages, comfortable across markets from Zurich to Belgrade, and I’m passionate about sustainable growth and long-term brand equity.

Available to hire

I am a digital marketing manager and influencer-brand strategist with over 15 years of experience leading local and global campaigns. My focus is on driving revenue growth and expanding brand visibility through a mix of paid media, SEO, social media, content marketing, and authentic influencer collaborations. I turn complex challenges into profitable opportunities and have a track record of guiding teams to deliver measurable results.

Collaboration and strategy are at the heart of my approach. I’ve led global initiatives for brands like Eat by Alex, Checksum, Zynecoin, CR7 and Superfam, and I’ve lectured on influencer-brand strategy at the University of Wolverhampton. I’m fluent in multiple languages, comfortable across markets from Zurich to Belgrade, and I’m passionate about sustainable growth and long-term brand equity.

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Language

English
Fluent
German
Advanced
Serbian
Advanced
Yoruba
Advanced

Work Experience

Chief Marketing Officer at Winfluencers
January 1, 2019 - Present
Led global digital marketing strategy, influencer collaboration, and brand positioning to drive growth. Produced influencer video campaigns generating 4.3M+ views and 1,000 daily conversions on tightly managed budgets; built and managed high-performing teams; delivered data-driven insights and ROI-focused initiatives.
Digital Marketing Manager at Winfluencers
January 1, 2019 - Present
Drove end-to-end digital marketing programs across paid media, SEO, social, and content. Developed and executed integrated marketing campaigns aligned with sales initiatives to maximize ROI; expanded social media reach and engagement.
Head of Digital Marketing at Gutschlafen AG
April 1, 2018 - September 25, 2025
Directed the development and execution of a global digital marketing strategy across paid media, affiliate marketing, SEO, social, and content to achieve ambitious growth targets. Drove data-driven insights and recommended actions to strengthen market position.
Co-Founder and Director at O&J Drinks
April 1, 2013 - September 25, 2025
Co-founded the business, built organizational structure and long-term vision, launched the company website and social media presence, and oversaw budgets and marketing to maximize ROI.
Founder at Trend Shack
January 1, 2014 - September 25, 2025
Designed organizational structure, operational strategy, and long-term vision, laying the foundation for international expansion. Built and managed the company website and social media presence, ensuring cohesive branding across channels; oversaw campaign budgets and performance metrics to maximize ROI.
Digital Marketing Director at GUTSCHLAFEN AG
January 1, 2019 - Present
Increased digital revenue by 200% in Q1; designed go-to-market strategies for new products; led a 7-person team; expanded social media presence and brand awareness.
Digital Marketing Manager / CMO at WINFLUENCERS
April 1, 2018 - September 25, 2025
Directed startup phase with strategic vision and risk management; oversaw operations, goals, and policies; managed influencer campaigns with over 4.3M views and 100k daily conversions at a daily budget of $60; oversaw financial reporting; built global digital marketing strategy; delivered campaigns for Eat by Alex, Checksum, Zynecoin, CR7 and Superfam, boosting Zynecoin market cap by 2,250% to $20M.
Business Development Manager at O & J Drinks
June 1, 2017 - September 25, 2025
Identified new business opportunities and partnerships; produced analyses and optimization recommendations for marketing and sales; coordinated integrated campaigns; market and audience analysis to boost brand awareness.

Education

BA in Marketing with Digital Communication at University of Hertfordshire
January 11, 2030 - September 25, 2025
Diploma in Business Administration (Betriebswirtschaftslehre) at Open University
January 11, 2030 - January 1, 2013
Diploma in Social Sciences at Open University
January 11, 2030 - January 1, 2015

Qualifications

Best Swiss Sustainable App Award
January 1, 2022 - September 25, 2025
Best Swiss Sustainable App (Swisscom 2022)
January 11, 2030 - September 25, 2025
Guest Lecturer – Influencer Brand Strategy, University of Wolverhampton
January 11, 2030 - September 25, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education, Retail