Hey, I’m Jesse. I’m a video editor and all-around content creator based in Toronto. I’ve been cutting videos for over a decade. Mostly food and bev, lifestyle, and brand stuff that actually feels fun to watch. I lead post at a creative agency for years, and now I run a small studio where I handle editing, videography, photography, creative direction and everything else in between. I often blending in AI tools to speed things up or add a unique twist. I lean fast and gritty over overly polished. Raw and authentic but elevated - and a little retro. But I also know how to match a brand’s tone and deliver clean, on-style content when that’s the job. If you need fast, fun, and good-looking content that hits -- I’m your guy.…

Jesse Powell

Hey, I’m Jesse. I’m a video editor and all-around content creator based in Toronto. I’ve been cutting videos for over a decade. Mostly food and bev, lifestyle, and brand stuff that actually feels fun to watch. I lead post at a creative agency for years, and now I run a small studio where I handle editing, videography, photography, creative direction and everything else in between. I often blending in AI tools to speed things up or add a unique twist. I lean fast and gritty over overly polished. Raw and authentic but elevated - and a little retro. But I also know how to match a brand’s tone and deliver clean, on-style content when that’s the job. If you need fast, fun, and good-looking content that hits -- I’m your guy.…

Available to hire

Hey, I’m Jesse. I’m a video editor and all-around content creator based in Toronto.

I’ve been cutting videos for over a decade. Mostly food and bev, lifestyle, and brand stuff that actually feels fun to watch. I lead post at a creative agency for years, and now I run a small studio where I handle editing, videography, photography, creative direction and everything else in between. I often blending in AI tools to speed things up or add a unique twist. I lean fast and gritty over overly polished. Raw and authentic but elevated - and a little retro.

But I also know how to match a brand’s tone and deliver clean, on-style content when that’s the job. If you need fast, fun, and good-looking content that hits – I’m your guy.

See more

Language

Work Experience

Creative Director | Founder at Hi-Lo Creative
January 1, 2025 - June 18, 2024
Oversee creative direction, production, post, and delivery for video and content campaigns. Produce short and long-form content across social, web, and internal platforms. Manage client relationships, timelines, budgets, and revisions from pitch to final delivery. Run all studio operations including scheduling, resourcing, licensing, and business development.
Senior Video Editor | Videographer | Producer at The Hot Plate / Tag Canada
December 31, 2014 - December 31, 2024
Edited branded content for 400+ clients including social, campaign, and long-form video. Handled post production from start to finish including editing, color grading, sound design, motion graphics, and delivery. Shot food and lifestyle content as a videographer working with producers, stylists, and talent. Supported creative development through writing scripts and storyboarding key campaigns.
Digital Media Manager at Syndicado Inc.
December 31, 2011 - December 31, 2014
Managed digital distribution for film and TV content on global streaming platforms including encoding, metadata, QC, and release scheduling. Led content strategy and editorial direction for iLovedocs, Syndicado’s docu-focused brand. Collaborated with filmmakers, producers, and designers to prepare and market titles for release.

Education

Advanced Diploma at Humber College
January 1, 2009 - December 31, 2012
Bachelor's Degree at Brock University
January 1, 2006 - December 31, 2009

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment
    uniE608 Food & Beverage Sizzle Reel
    A personal reel featuring a curated mix of food and beverage content I’ve shot and/or have edited over the past few years. From recipe videos to tabletop ads, it blends gritty lighting, sharp edits, and studio-quality motion to show off my eye for detail and obsession with mouthwatering visuals. Shot for brands big and small.…
    uniE608 Hi·Lo Creative: We're Your Secret Sauce
    This self-made promo was created to spotlight our “Deluxe” video service: a premium studio offering built for campaign launches, hero content, and brands that need to turn heads. Shot entirely in-house, the video blends cinematic lighting, layered motion, bold graphics, and stylized product shots to show what’s possible with a half-day in our Toronto studio. From concept to final cut, everything was handled by Hi·Lo Creative to demonstrate how we turn everyday products into scroll-stopping visuals with high-end polish.…
    uniE608 Hi·Lo Creative: Stocked & Loaded
    This self-made promo was built to show off our “Stocked & Loaded” video service: a high-impact format made from premium stock footage, sound FX and and AI voiceover. The edit opens with fast cuts and punchy sound design, grabbing attention in the first 15 seconds before shifting into a slower, more ambient rhythm, intercut with cinematic SFX and moments of visual wonder. Concept, script, and post were all handled in-house by Hi·Lo Creative to show what this service can deliver. Big-budget energy without the shoot, the crew, etc.…
    uniE608 Tag Sizzle Reel
    Cut as a fast-paced showcase of Tag’s creative work, this sizzle reel highlights standout projects across multiple clients and categories. Spanning food, beverage, lifestyle, and CPG. I contributed to the edit, helping shape the rhythm, pacing, and structure to spotlight Tag’s creative range and executional polish. Built for pitches, presentations, and agency creds.…
    uniE608 MLSE: Real Sports Bar & Grill
    Produced during my time at Tag, this piece follows Raptors and Leafs fans through game night at Real Sports. I edited the final cut and handled music selection, bringing together the buzz, the crowd, and the food in a fast-paced promo shot entirely on location.…
    uniE608 MLSE: E11even
    While at Tag, I edited a suite of snackable food and drink clips for E11even. Short, loopable videos built for social. Everything was captured on-site and styled to match the upscale vibe. I handled the edit and music selection, tying it all together into one polished long-form promo.…
    uniE608 Chef Rob Rainford (Show Pitch Sizzle)
    Cut as a proof-of-concept trailer, this sizzle was built to pitch a potential TV series featuring Chef Rob Rainford. Produced during my time at Lone Eagle Entertainment (the team behind You Gotta Eat Here and Big Food Bucket List) the video mixes high-energy cooking clips, on-camera personality, and location-driven visuals to tease the format and vibe of the show. Designed to sell the concept, tone, and talent in under five minutes.…
    uniE608 Flavor & Trend Forecast 2023
    Created as part of Tag’s annual trends series, this video highlights emerging food and flavor insights through bold visuals, global inspiration, and stylized editorial cuts. I edited the piece with kinetic text, rhythmic transitions, and curated footage to support client strategy and seasonal campaign planning.…
    uniE608 Chef John Delucie & Chef-Built Commercial
    This promo video features NYC chef John DeLucie demonstrating the Chef-Built CPO-160 Heavy Duty Pizza Oven. Shot in the style of a cooking show, the piece blends product highlights with real-time prep and cooking, giving the oven a spotlight through professional use. Part of a branded content series created to promote Chef-Built’s commercial kitchen equipment, the edit balances utility and personality—making it feel both informative and chef-approved.…
    uniE608 Journie Rewards + On The Run at the Honda Indy
    Produced during my time at Tag, this on-site promo was built for Journie Rewards and On The Run’s partnership with the Honda Indy. Captured trackside, the video highlights the branded activation, event energy, and app-driven perks available to fans. Designed as a promotional piece, the edit leans more corporate—showcasing the partnership’s scale, engagement, and brand alignment.…
    uniE608 Flavor & Trend Forecast 2022
    This 2022 forecast video was produced as part of Tag’s annual trends series, blending culinary insight with high-impact visuals. I edited this piece to highlight bold flavor profiles, global inspiration, and emerging food trends. Pairing kinetic text, stylized transitions, and curated footage for a polished editorial flow. Built for client pitches and internal strategy, the video serves as a visual snapshot of what’s next in food.…
    uniE608 Sobeys + Second Harvest
    This video showcases Sobeys’ partnership with Second Harvest to rescue surplus food and turn it into delicious, purposeful meals. Styled like a cooking show, it mixes talking-head interviews with in-the-moment kitchen footage. Capturing the chefs as they prep, cook, and plate real rescued ingredients. The final 2-minute piece was cut down from over an 2-hours of raw cooking and prep footage, with a focus on story, pace, and visual rhythm to highlight both the initiative’s impact and the joy of cooking with intention.…