New Business & B2B Marketing Manager at Cognitive

Small medical communications agency specializing in transformative medicines. Since joining as the first marketing hire, played a key role in delivering 150%+ agency growth. Designed and built CRM and ABM infrastructure using Sales Navigator; created targeted account lists; crafted messaging; and nurtured opportunities across the UK, Europe and US. Owned B2B marketing strategy including customer journey, messaging, content strategy, SEO, website optimization, and LinkedIn (organic and paid) plus event marketing. Managed outbound prospecting campaigns and worked closely with senior leadership to generate qualified commercial conversations. Produced thought leadership content, proposals, pitch decks, and sales enablement materials for senior stakeholders across pharma and healthcare. Tracked pipeline performance and campaign metrics to optimize conversion rates. Facilitated strategy workshops with senior leadership to align commercial priorities and future growth opportunities. Managed a

Marketing Executive at The Royal Society of Medicine

Planned and delivered marketing campaigns promoting educational events to healthcare professionals across multiple medical specialties. Wrote website, email and newsletter content tailored to engage specialist clinical audiences. Reported on performance and optimized activity to consistently meet or exceed attendance targets. Built partnerships with external organizations to increase campaign reach and event visibility.

Marketing Executive at smol, UK (remote startup)

Owned lifecycle marketing across the UK, Germany and the Netherlands using Klaviyo. Managed customer acquisition, retention, and win-back campaigns. Analyzed campaign performance and optimized segmentation, automation, and conversion rates. Supported paid social campaigns across Meta, Pinterest, and TikTok.

Marketing Intern at AB World Foods, Sydney