Spearheaded branding and marketing for Singapore's youth science festival. Developed branding and hashtag systems, content strategy, and led a 3-person marketing team to drive awareness and engagement across platforms.

Social Media Marketing Associate at TikTok, Instagram, Wix

August 1, 2025 - October 1, 2025

Led content strategy across multiple platforms, crafting relatable stories for student audiences; re-purposed long-form content into high-performing short clips and designed visuals aligned with brand tone.

PR & Social Media Intern at Wellchem Pharmaceuticals

May 1, 2024 - July 1, 2024

Created educational graphics and reels for sub-brands, enhancing brand visibility and trust. Conducted competitor and trend research to inform campaign strategy and content direction. Collaborated with influencers and pharmacists to produce PR materials and social content.

Social Media Intern at Wellchem Pharmaceuticals

May 1, 2023 - July 1, 2023

Learned graphic design and produced engaging visuals and interactive media to educate audiences and strengthen online presence. Captured high-quality content and contributed creative ideas to digital campaigns. Worked closely with marketing and communications teams to ensure cohesive brand storytelling.

Media in Charge at NTU Crescent Hall Council

September 1, 2022 - September 1, 2023

Oversaw media production and branding for hall events; contributed to overall communications strategy.

Recreational Games Director at NTU Crescent Hall Council

September 1, 2022 - September 1, 2023

Led planning and execution of inter-hall recreational games to foster community spirit; increased exposure and participation across events.

Community Management Executive at People’s Association

June 1, 2022 - July 1, 2022

Assisted residents with CDC voucher redemption, Singpass resets, and PASSION card renewals. Supported administrative operations including class mentor allowances tracking and attendance management. Provided frontline service and built rapport with diverse community members.

Media in Charge at Millennia Institute Orientation Planning Committee

November 1, 2020 - January 1, 2021

Managed media production and storyboard planning for freshman orientation materials.

Media In Charge at Millennia Institute Orientation Planning Committee

November 1, 2020 - January 1, 2021

Oversaw visual storytelling and digital content; scripted and planned storyline; led photo documentation and curated media for the school website and LCD displays.

Floorball Captain at Millennia Institute Student Senate

May 1, 2020 - May 1, 2021

Led floorball team, organized training and fixtures; represented the student body in leadership capacity.

Content Creator at Self-employed / Personal Brand (TikTok, Instagram, CapCut)

October 1, 2018 - Present

Built a personal brand with over 26k followers on TikTok and 3k on Instagram, achieving an engagement rate of approximately 17.7%. Conceptualized, filmed, and edited short-form videos optimized for trends and audience growth. Collaborated with brands for sponsored content and managed community engagement through comments, DMs, and live sessions.