I’m Jessica Grace, a 27-year-old social media expert based in Liverpool, with over 10 years of experience in digital marketing and 7 years specialising in social media management and content creation. I’ve developed a deep understanding of social media platforms, including LinkedIn, Instagram, YouTube, Facebook, and TikTok, and know exactly how to leverage each to maximise brand visibility, engagement, and conversions.

At Jessica Grace, I offer social media management and User-Generated Content (UGC) services that are designed to make your life easier. By managing your social media presence, I free up your time so you can focus on growing your business. I develop tailored strategies to ensure your brand stays relevant, engaging, and on top of trends. Whether it’s creating captivating content, managing influencer partnerships, or fostering an engaged online community, I take care of everything.

With a degree in Media Production and a Master’s in Digital Marketing, I combine creativity with strategic insight to deliver results that matter. I work with both B2B and B2C clients to craft authentic brand stories, build personal brands, and connect with audiences in meaningful ways. My attention to detail and proactive approach ensures that all content is polished and aligns with high-quality brand standards.

Let me handle your social media and content creation, so you can focus on what matters most. Together, we’ll elevate your brand, increase engagement, and drive the results you need.

I was tasked with helping Queens Liverpool, a small independent restaurant, grow its presence on Instagram and increase footfall to their venue. The goal was to grow their Instagram following to 10,000 within a six-month contract, and we successfully achieved this target in just three months. The campaign focused on building a strong, community-driven online presence by leveraging local Liverpool influencers, creating engaging storytelling opportunities, and showcasing the incredible staff who make Queens Liverpool unique.
Campaign Details:

Instagram Growth: The primary goal was to grow the restaurant’s Instagram following to 10,000. Through a mix of strategic content planning, influencer collaborations, and community engagement, we exceeded this goal in just three months.

Influencer Collaboration: We partnered with key Liverpool-based influencers who were passionate about local food and independent businesses. These influencers shared their experiences at Queens Liverpool, which helped us reach new audiences and attract more footfall.

Storytelling & Personal Branding: We focused on telling the story of Queens Liverpool through engaging content that featured the restaurant’s journey, food offerings, and the passionate people behind it. I worked on sharing personal branding content, capturing authentic images and videos of the staff, and highlighting their stories and the roles they play in making the restaurant what it is.
Behind-the-Scenes Content: We showcased behind-the-scenes moments from the restaurant – from food preparation to the interactions between staff and customers – helping to humanise the brand and build a genuine connection with the audience.

Outcome:
In just three months, we reached the target of 10,000 Instagram followers, thanks to a combination of influencer collaborations, engaging content, and community involvement. The campaign not only boosted Queens Liverpool’s online presence but also helped increase footfall to the restaurant.

By sharing personal stories and giving customers a glimpse into the daily life of the restaurant, we created a more human connection between the brand and its audience. This led to higher customer engagement both online and in the restaurant itself, making the campaign a resounding success.

Project Description: The Natural Collection Foundation Launch Campaign for Collection Cosmetics

Overview:
I was tasked with creating and executing a campaign for the launch of the Natural Collection Foundation by Collection Cosmetics. The campaign was designed to build excitement and drive sales ahead of the product’s release, and it proved to be an overwhelming success, with the product selling out within the first 48 hours. The campaign strategically partnered with five influential North West-based influencers who created simultaneous content to amplify the launch across social platforms.

The campaign included a month-long social media build-up, with sneak peeks, behind-the-scenes content, and influencer teasers to create anticipation. We also incorporated a unique offline experience by launching a smoothie van, which made stops at key locations to engage with the local community and build further excitement around the product.

Campaign Details:

• Influencer Collaboration: We partnered with five influencers from the North West to create buzz around the launch. Each influencer posted content at the same time on the launch day, generating an immediate, coordinated push across social media.

• Social Media Lead-Up: The campaign included a month-long social media lead-up, where we shared product teasers, behind-the-scenes looks, and countdowns. This helped create anticipation and a sense of urgency before the official product release.

• Smoothie Van & Community Connections: A custom-branded smoothie van was launched as a fun, engaging way to connect with local communities. The van made stops at key locations, giving people the chance to sample the product and engage with the brand in a more interactive, memorable way.

Outcome:
The Natural Collection Foundation launch was a huge success, selling out in the first 48 hours. The coordinated influencer content and strategic social media lead-up helped create immense buzz, while the smoothie van added a fun, community-driven element to the campaign.

The campaign generated significant engagement and amplified the brand’s visibility, making it a memorable and effective product launch.

Project Description: 24 Hours in Quantum - A Campaign for The Quantum Insider
Overview:
“24 Hours in Quantum” was a unique campaign I ran for The Quantum Insider, aimed at showcasing the quantum industry in a way that hadn’t been done before. The campaign featured five video episodes, each offering insights into a different quantum company, providing a closer look at their work and contributions to the quantum field. The goal was to make the complexities of quantum technology more accessible and engaging to both industry professionals and the general public.

Campaign Details:
The campaign consisted of five videos, each focusing on a leading company in the quantum space:

• Google Quantum AI
• IBM Quantum
• Riverlane
• Oxfam Quantum Circuits
• IQM Quantum Computers

Each video provided a detailed look into the company’s work, innovations, and future plans in quantum technology. The content was designed to be informative yet easy to understand, catering to both experts in the field and newcomers who wanted to learn more about quantum advancements. The campaign helped shine a spotlight on the variety of approaches within the quantum industry, from AI to problem-solving in quantum computing.

My Role:
As the Producer, Content Creator, Editor, and Social Media Manager for this campaign, I was responsible for managing the entire process. My duties included:
Content Creation: Collaborating with each company to create engaging and informative content that aligned with their work and mission in the quantum space.
Video Production & Editing: I handled all aspects of video production, from capturing interviews and footage to editing the final videos, ensuring a high-quality result that was clear and engaging.
Social Media Management: I managed the campaign’s social media strategy, creating posts, teasers, and behind-the-scenes content to keep the audience engaged and drive traffic to the videos.
Promotion & Engagement: I worked on increasing visibility and engagement by posting at strategic times, using relevant hashtags, and collaborating with each company to boost the campaign’s reach.

Outcome:
“24 Hours in Quantum” was well-received, generating over 100,000 views across all platforms. The campaign sparked strong interest from industry professionals, enthusiasts, and those curious about the future of quantum computing. The videos prompted discussions about the potential of quantum technology in various sectors and helped position The Quantum Insider as a trusted source for in-depth, engaging content.

Overall, the campaign provided valuable insights into the quantum industry, helping to demystify the technology and highlight the exciting innovations happening in the field.