Hi, I'm Jessica Jabroux, a senior-level B2B marketing strategist with eight years of experience driving pipeline growth, full-funnel campaigns, and end-to-end content production for CrossKnowledge (an Ed Tech SaaS with $34M in annual revenue) and Wiley (US$1.873B annual revenue). I led strategy across North America, Brazil, France, DACH, Benelux, Nordics, and the UK. I'm an expert in transforming complex offerings into engaging customer-focused narratives. I also have proven results in boosting newsletter engagement (+19% open rate, +200% CTR), driving MQLs (30% of gated content downloads), and delivering qualified SQLs (+12% from a top-performing campaign).…

Jessica Jabroux

Hi, I'm Jessica Jabroux, a senior-level B2B marketing strategist with eight years of experience driving pipeline growth, full-funnel campaigns, and end-to-end content production for CrossKnowledge (an Ed Tech SaaS with $34M in annual revenue) and Wiley (US$1.873B annual revenue). I led strategy across North America, Brazil, France, DACH, Benelux, Nordics, and the UK. I'm an expert in transforming complex offerings into engaging customer-focused narratives. I also have proven results in boosting newsletter engagement (+19% open rate, +200% CTR), driving MQLs (30% of gated content downloads), and delivering qualified SQLs (+12% from a top-performing campaign).…

Available to hire

Hi, I’m Jessica Jabroux, a senior-level B2B marketing strategist with eight years of experience driving pipeline growth, full-funnel campaigns, and end-to-end content production for CrossKnowledge (an Ed Tech SaaS with $34M in annual revenue) and Wiley (US$1.873B annual revenue). I led strategy across North America, Brazil, France, DACH, Benelux, Nordics, and the UK. I’m an expert in transforming complex offerings into engaging customer-focused narratives. I also have proven results in boosting newsletter engagement (+19% open rate, +200% CTR), driving MQLs (30% of gated content downloads), and delivering qualified SQLs (+12% from a top-performing campaign).

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Language

English
Fluent
French
Fluent

Work Experience

Strategy and Insight Consultant at Vertex Strategic Marketing Agency
October 2, 2025 - Present
I can help you create and launch a results-driven B2B marketing strategy, grow your pipeline, reduce customer churn, leverage go-to-market (brand, product, market positioning), identify ICPs and develop customer personas, map customer journeys and behaviors, improve UX experience, and increase campaign performance while lowering ad spend.
Senior Manager, Content & Social Media at CrossKnowledge (US$34M annual revenue)
March 1, 2020 - October 1, 2024
Developed global B2B content and social media strategies across diverse regions and channels. Redesigned newsletters, increasing open rates by +19% and click-through rates +200%. Led company’s highest-performing campaign, increasing SQLs by 12% and setting benchmarks. Achieved +100% growth in gated content downloads, with 30% of leads qualifying as MQLs. Grew LinkedIn followers +105% over 4 years, 26% YoY via high-impact organic and paid posts. Oversaw end-to-end content production, campaign creation, calendars, reporting, and budget. Drove key projects: buyer journey mapping, podcast launch, blog redesign, AI protocols, progressive profiling. Worked with internal stakeholders to create targeted ABM, product, and sales enablement assets. Optimized social media campaigns through A/B testing, lead valuation, and audience refinement. Partnered with clients, agencies, copywriters, graphic designers, and SMEs to create content. Directed cross-functional projects with the Sales, Product, Solutions, and Brand teams.
Editor, Wiley Workplace Intelligence at Wiley (US$1.873B annual revenue)
May 1, 2022 - April 30, 2023
Drove strategy for the project’s brand identity and naming process. Conducted SEO research and monitored community chatter to identify industry trends. Led monthly brainstorming sessions with cross-functional teams to select topics. Collaborated with brand directors to ensure content was aligned with key messaging. Co-wrote newsletters with project’s expert, achieving a 39% open rate (industry average 20-25%). Coordinated with Wiley’s public relations team to expand media outreach. Co-developed survey questions with researcher that informed 12 thought leadership articles.
Digital Marketing Manager & Content Coordinator at CrossKnowledge (US$34M annual revenue)
July 5, 2017 - February 29, 2020
Developed growth strategies for North America, Nordics, Benelux, and the United Kingdom. Led paid campaign creation and activation across LinkedIn, Google, Meta, Bing, and X (Twitter). Created high-performing landing pages, ad copy, and supporting visuals that drove conversions. Optimized campaigns via data analysis, lead valuation, audience refinement, and A/B testing. Managed campaign budgets averaging €45K/month spanning multiple regions and channels. Introduced new tools, best practices, and a campaign process that improved team productivity. Trained with a founder of Unbounce to master the creation of high-converting landing pages.

Education

Bachelor of Science in Psychology at University of Dayton
January 11, 2030 - November 18, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Software & Internet, Media & Entertainment, Professional Services, Other
    paper Jessica Jabroux Work Sample (eBook)
    The Ultimate Guide to Training Your First-Time Managers It’s easy to forget that being a good manager requires an entirely distinct set of skills. This is even more pertinent for first-time managers, who need special guidance in order to build strong foundations, establish best practices, and aspire to becoming future leaders. This is why you need to provide your first-time managers with training programs that are designed specifically for them—to give them all the tools they’ll need to lead their teams, foster collaboration and drive performance. Our new ultimate guide with a bonus pop-out infographic is filled with actionable advice to get you started!…