I'm a creative leader specializing in brand experience and strategic positioning. I translate competitive insight into cohesive visual systems that span social, digital, packaging, and retail touchpoints, while aligning marketing, product, and retail teams to deliver consistent, consumer-centered brand experiences.…

Jess Hudson

I'm a creative leader specializing in brand experience and strategic positioning. I translate competitive insight into cohesive visual systems that span social, digital, packaging, and retail touchpoints, while aligning marketing, product, and retail teams to deliver consistent, consumer-centered brand experiences.…

Available to hire

I’m a creative leader specializing in brand experience and strategic positioning. I translate competitive insight into cohesive visual systems that span social, digital, packaging, and retail touchpoints, while aligning marketing, product, and retail teams to deliver consistent, consumer-centered brand experiences.

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Language

English
Fluent

Work Experience

Brand Experience Lead, Senior Graphic Designer at Drybar (Helen of Troy)
March 1, 2024 - April 1, 2026
Led brand experience for Drybar across omnichannel campaigns (social, e-commerce, packaging, retail). Translated brand positioning into cohesive seasonal and campaign visual systems. Art directed contractors and internal designers to maintain brand consistency. Led photoshoots from concept to asset delivery. Developed and implemented a scalable Figma design system to streamline collaboration and ADA-compliant production. Collaborated cross-functionally to align marketing, product, and retail initiatives. Mentored designers within a multi-brand beauty design team.
Senior Art Director at Grove Marketing
January 1, 2022 - January 1, 2024
Directed multi-channel brand systems for clients across finance, education, and consumer products. Elevated brand experiences through scalable identity redesigns for social, digital, print, and video. Led client presentations and rationale discussions based on brand strategy. Directed UX/UI web design from concept to launch and collaborated with development teams. Led video campaign ads in partnership with internal creatives, executives, and external agencies.
Senior Visual Designer at Altitude – acquired by Accenture
July 1, 2019 - January 1, 2022
Shaped brand experience design initiatives for NASA, Bose, Fresenius, and Pfizer. Translated strategic consumer research into cohesive visual designs across environmental, digital, retail, and print. Collaborated with strategy and innovation teams to develop consumer-centered design experiences. Led large brand identity system redesigns with cross-functional stakeholders. Mentored junior designers to support growth and creative development.
Senior Graphic Designer at Motiv
December 1, 2015 - May 1, 2019
Led branding and packaging initiatives for consumer product and lifestyle clients. Developed identity systems, packaging architecture, and environmental design concepts from strategy through execution. Presented concepts and rationale in client meetings. Directed photography and collaborated with production teams to realize brand identities. Mentored junior designers and freelancers in a fast-paced agency environment. Clients included Drinkworks, Houghton Mifflin Harcourt, iRobot, Orolux, Zarbee’s, Moen, and High Liner.
Senior Graphic Designer + Graphic Designer at MONK London / Sparkler / Tquila
January 1, 2012 - January 1, 2015
Led branding and identity work, leaflets, advertising, and large-format event design. Collaborated with Creative Director on concepts and final direction. Managed freelancers and cross-functional teams. Clients included Facebook, eBay, Google, Hachette, Samsung Techwin, Firefox, Brainwave, and IHG.

Education

Master of Arts in Graphic Design at London Metropolitan University
January 11, 2030 - April 29, 2026
Bachelor of Fine Arts, Magna cum Laude at Hartford Art School
January 11, 2030 - April 29, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Consumer Goods, Professional Services, Retail, Software & Internet, Education, Healthcare, Financial Services
    paper Calyx branding and website

    I established a new brand and website for Claridge in order to distinguish their two main client bases. Their main products are professional whiteboards and Calyx features products that are geared towards interior designers when they are planning a space. As the lead designer on the identity system and website design, I led the client through concepts to completion along with brand guidelines.

    The Mission Statement:
    The creative process is just that: a process. It evolves over time, as layers of ideas are overlapped and combined, creating a sum greater than its parts. But collaboration cannot occur in a vacuum. The right space creates the right mindset for creativity. As designers build mood boards to express the spirit of a project, we create spaces that foster inspiration. We see warm environments waiting for the spark of humanity to bring them to life. We see people coming together to collaborate and share. We see room for big ideas and small details. And we do it in a sophisticated style that can be dialed up for storytelling or down to let products take center stage. We invite the viewer to come create with us.

    https://www.twine.net/signin

    paper Gorham Savings Bank

    I established a new brand and website design for Claridge in order to distinguish their two main client bases. Their main products are professional whiteboards and Calyx features products that are geared towards interior designers when they are planning a space. As the lead designer on the identity system and website design, I led the client through concepts to completion along with brand guidelines.

    The mission statement:
    The creative process is just that: a process. It evolves over time, as layers of ideas are overlapped and combined, creating a sum greater than its parts. But collaboration cannot occur in a vacuum. The right space creates the right mindset for creativity. As designers build mood boards to express the spirit of a project, we create spaces that foster inspiration. We see warm environments waiting for the spark of humanity to bring them to life. We see people coming together to collaborate and share. We see room for big ideas and small details. And we do it in a sophisticated style that can be dialed up for storytelling or down to let products take center stage. We invite the viewer to come create with us.

    https://www.twine.net/signin