I am a middleweight multidisciplinary brand and web designer with 6 years’ experience, grounded in illustration and visual storytelling. Having coordinated between departments in-house in fast-paced EdTech, publishing, and eCommerce startups, as well as independently managing timelines, budgets, and stakeholder communications in freelance roles, I bring a calm, solutions-focused approach to delivering consistent, usability-driven design. I am quick to onboard and currently available for freelance and contract opportunities. With extensive experience leading creative projects such as large-scale homepage overhauls and brand repositioning for nonprofits, alongside managing multiple concurrent workloads, I excel at collaborating efficiently with cross-disciplinary teams and delivering projects within tight deadlines. I am passionate about creating beautiful, user-friendly design within existing brand guidelines and enjoy contributing strategic, research-backed design solutions.…

Jessica Macadam

I am a middleweight multidisciplinary brand and web designer with 6 years’ experience, grounded in illustration and visual storytelling. Having coordinated between departments in-house in fast-paced EdTech, publishing, and eCommerce startups, as well as independently managing timelines, budgets, and stakeholder communications in freelance roles, I bring a calm, solutions-focused approach to delivering consistent, usability-driven design. I am quick to onboard and currently available for freelance and contract opportunities. With extensive experience leading creative projects such as large-scale homepage overhauls and brand repositioning for nonprofits, alongside managing multiple concurrent workloads, I excel at collaborating efficiently with cross-disciplinary teams and delivering projects within tight deadlines. I am passionate about creating beautiful, user-friendly design within existing brand guidelines and enjoy contributing strategic, research-backed design solutions.…

Available to hire

I am a middleweight multidisciplinary brand and web designer with 6 years’ experience, grounded in illustration and visual storytelling. Having coordinated between departments in-house in fast-paced EdTech, publishing, and eCommerce startups, as well as independently managing timelines, budgets, and stakeholder communications in freelance roles, I bring a calm, solutions-focused approach to delivering consistent, usability-driven design. I am quick to onboard and currently available for freelance and contract opportunities.

With extensive experience leading creative projects such as large-scale homepage overhauls and brand repositioning for nonprofits, alongside managing multiple concurrent workloads, I excel at collaborating efficiently with cross-disciplinary teams and delivering projects within tight deadlines. I am passionate about creating beautiful, user-friendly design within existing brand guidelines and enjoy contributing strategic, research-backed design solutions.

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Skills

Experience Level

Web Design
Expert
Branding
Expert
UI
Expert
Figma
Expert
Adobe Illustrator
Expert
Adobe Photoshop
Expert
Elementor
Expert
WordPress
Expert
Social Media Design
Expert
Shopify
Expert
Monday
Expert
Microsoft Excel
Expert
Illustration
Expert
Adobe InDesign
Expert
Wix
Intermediate
HubSpot
Intermediate
CSS
Intermediate
Adobe After Effects
Intermediate
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Work Experience

Brand / Wordpress Site Redesign Freelancer at UpCycle Freelance, UK
May 1, 2025 - Present
Led an in-depth overhaul of styles, messaging, and positioning while coordinating with CEO and communications manager to establish brand DNA essentials such as mission, vision, and purpose. Took the lead in consulting the team on brand best practices and provided copy and communication insights. Redesigned site sections and content within Wordpress CMS using Elementor, improving ease of use for the internal team, and aligning content with charity and stakeholder goals.
Brand Identity, Website UI/UX Freelancer at Seventh Holdings Freelance, US
July 31, 2025 - August 20, 2025
Collaborated with NYC-based client and web developer to craft a versatile and long-lasting brand identity aligned with the founder’s core mission. Created versatile, easily customizable website blocks. Managed concurrent workstreams including brand, site copy, and website UI, delivering accurate results within a tight timeline ahead of press releases and in-person networking events.
Workshop Facilitator / Artist in Residence at Arts at Airedale, West Yorkshire
May 31, 2025 - August 20, 2025
Independently planned, pitched, and launched the hospital’s first arts-for-wellbeing initiative. Coordinated project timeline, workshop bookings, and on-site reportage in collaboration with the hospital charity and on-site team, ensuring best practices regarding consent and privacy. Budgeted, promoted, and facilitated a series of stamp making workshops aimed at improving wellbeing through arts and creative play for staff and the wider hospital community.
Mobile UI / Visual Styles Freelancer at Arcasync Freelance, US
March 31, 2024 - August 20, 2025
Collaborated with the CEO to establish an information hierarchy by filtering potential app features to create a user-friendly homepage layout. Consulted with the internal team, tested visual styles, and applied them effectively.
Middleweight Web & Graphic Designer, Design Intern at Mrs Wordsmith, London
February 28, 2023 - August 20, 2025
Led a large-scale homepage redesign overhauling UX, visuals, and brand positioning. Coordinated site asset production with writers, illustrators, and the marketing team. Designed and implemented on-site user polls and feedback surveys to gain insights, pitched data-backed UX strategy to the CEO. Improved brand introduction to align site with the primary KPI of funneling users toward app subscription. Managed design and content strategy for user-generated content and organic social media using Hubspot CRM data. Coordinated sourcing and briefing of UGC creators.
Office Runner at Glassworks VFX, London
February 29, 2020 - August 20, 2025
Maintained office tidiness, managed meal orders within budget, handled package deliveries and pickups around London, and kept track of upcoming meetings and project deadlines.

Education

BA (Hons) Illustration at Middlesex University
January 1, 2016 - January 1, 2019

Qualifications

Full & Clean UK Driver's License
January 11, 2030 - August 20, 2025
Working Holiday Visa (UK) Without Job-Type Restrictions
January 11, 2030 - August 20, 2025

Industry Experience

Education, Non-Profit Organization, Retail, Software & Internet, Healthcare
    uniE621 Designer-Illustrator Portfolio
    A middleweight multidisciplinary brand and web designer with 6 years’ experience and a strong foundation in illustration & visual storytelling. With experience coordinating between departments in-house - within a fast-paced EdTech, publishing and eCommerce start- up - as well as managing timelines, budgets and stakeholder communications independently as a freelancer, I bring a calm, solutions-focussed approach to delivering consistent, usability- driven design. Quick to onboard, and available now for freelance and contract roles.…
    paper Mrs Wordsmith - Homepage Redesign

    A large-scale homepage redesign, overhauling a previously cluttered and confusing introduction to the brand. At this time, the company was undergoing a shift from print-only to an app-first offering, which made this redesign all the more prescient. I took time to write and put in place on-site polls of user behaviour, brand perception and site usability, in order centre my design strategy around the needs and pain points of our user base - primarily younger mothers and female educators.