JM

Jessica Macadam

Available to hire

I am a middleweight multidisciplinary brand and web designer with 6 years’ experience, grounded in illustration and visual storytelling.

About

I am a middleweight multidisciplinary brand and web designer with 6 years’ experience, grounded in illustration and visual storytelling. Having coordinated between departments in-house in fast-paced EdTech, publishing, and eCommerce startups, as well as independently managing timelines, budgets, and stakeholder communications in freelance roles, I bring a calm, solutions-focused approach to delivering consistent, usability-driven design. I am quick to onboard and currently available for freelance and contract opportunities.

With extensive experience leading creative projects such as large-scale homepage overhauls and brand repositioning for nonprofits, alongside managing multiple concurrent workloads, I excel at collaborating efficiently with cross-disciplinary teams and delivering projects within tight deadlines. I am passionate about creating beautiful, user-friendly design within existing brand guidelines and enjoy contributing strategic, research-backed design solutions.

  • Joined August 2025

Industry experience

  • Education
  • Non-Profit Organization
  • Retail
  • Software & Internet
  • Healthcare

More experts in Melbourne, Australia

Projects · 2

Designer-Illustrator Portfolio

A middleweight multidisciplinary brand and web designer with 6 years’ experience and a strong foundation in illustration & visual storytelling. With experience coordinating between departments in-house - within a fast-paced EdTech, publishing and eCommerce start- up - as well as managing timelines, budgets and stakeholder communications independently as a freelancer, I bring a calm, solutions-focussed approach to delivering consistent, usability- driven design. Quick to onboard, and available now for freelance and contract roles.

  • Graphic Designer
  • Illustrator
  • UI Designer
  • +1

A large-scale homepage redesign, overhauling a previously cluttered and confusing introduction to the brand. At this time, the company was undergoing a shift from print-only to an app-first offering, which made this redesign all the more prescient. I took time to write and put in place on-site polls of user behaviour, brand perception and site usability, in order centre my design strategy around the needs and pain points of our user base - primarily younger mothers and female educators.

Mrs Wordsmith - Homepage Redesign
  • UI Designer
  • UX Designer
  • Web Designer

Work experience· 6 roles

Brand Identity, Website UI/UX Freelancer · Seventh Holdings Freelance, USJul 2025 – Aug 2025 · 2 mos

Collaborated with NYC-based client and web developer to craft a versatile and long-lasting brand identity aligned with the founder’s core mission. Created versatile, easily customizable website blocks. Managed concurrent workstreams including brand, site copy, and website UI, delivering accurate results within a tight timeline ahead of press releases and in-person networking events.

Workshop Facilitator / Artist in Residence · Arts at Airedale, West YorkshireMay 2025 – Aug 2025 · 4 mos

Independently planned, pitched, and launched the hospital’s first arts-for-wellbeing initiative. Coordinated project timeline, workshop bookings, and on-site reportage in collaboration with the hospital charity and on-site team, ensuring best practices regarding consent and privacy. Budgeted, promoted, and facilitated a series of stamp making workshops aimed at improving wellbeing through arts and creative play for staff and the wider hospital community.

Brand / Wordpress Site Redesign Freelancer · UpCycle Freelance, UKMay 2025 – Present · 1 yr 7 mos

Led an in-depth overhaul of styles, messaging, and positioning while coordinating with CEO and communications manager to establish brand DNA essentials such as mission, vision, and purpose. Took the lead in consulting the team on brand best practices and provided copy and communication insights. Redesigned site sections and content within Wordpress CMS using Elementor, improving ease of use for the internal team, and aligning content with charity and stakeholder goals.

Mobile UI / Visual Styles Freelancer · Arcasync Freelance, USMar 2024 – Aug 2025 · 1 yr 6 mos
Middleweight Web & Graphic Designer, Design Intern · Mrs Wordsmith, LondonFeb 2023 – Aug 2025 · 2 yrs 7 mos
Office Runner · Glassworks VFX, LondonFeb 2020 – Aug 2025 · 5 yrs 7 mos

Education

BA (Hons) Illustration · Middlesex University2016 – 2019

Certifications and awards

Full & Clean UK Driver's License2030 – 2025
Working Holiday Visa (UK) Without Job-Type Restrictions2030 – 2025

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