Mrs Wordsmith - Homepage Redesign

A large-scale homepage redesign, overhauling a previously cluttered and confusing introduction to the brand. At this time, the company was undergoing a shift from print-only to an app-first offering, which made this redesign all the more prescient. I took time to write and put in place on-site polls of user behaviour, brand perception and site usability, in order centre my design strategy around the needs and pain points of our user base - primarily younger mothers and female educators.