I bring a blend of strategic thinking, design sensibility, operational experience, and storytelling that helps brands scale with clarity and confidence. I am a trusted partner for founders, small businesses, and educators.

Jessica Graham

I bring a blend of strategic thinking, design sensibility, operational experience, and storytelling that helps brands scale with clarity and confidence. I am a trusted partner for founders, small businesses, and educators.

Available to hire

I bring a blend of strategic thinking, design sensibility, operational experience, and storytelling that helps brands scale with clarity and confidence.

I am a trusted partner for founders, small businesses, and educators.

See more

Language

English
Fluent

Work Experience

Founder & Creative Director / Brand Strategist / Marketing Consultant at Terra Creative Group
December 31, 2020 - November 18, 2025
As the Founder and Creative Director of Terra Creative Group, I lead brand transformations for entrepreneurs and growing businesses across multiple industries. I specialize in building brands from the ground up — developing their identity, voice, digital presence, and long-term marketing strategy. I oversee the full creative process, including brand discovery, strategy, visual identity design, website development, and content systems. My role blends strategic thinking with intuitive creative direction, allowing me to turn a client’s vision into a cohesive brand that feels aligned, elevated, and ready for growth. At Terra, I also design streamlined content and marketing frameworks, build conversion-focused websites, and guide clients through positioning, storytelling, and launch planning. I manage all client communication, proposals, timelines, and creative execution, supported by a small team of designers and content creators. My portfolio includes wellness brands, real estate teams, beauty and lifestyle companies, coaches, restaurants, private schools, and emerging tech platforms — each receiving a custom brand identity, digital presence, and strategy tailored to their goals.

Education

Bachelor of Business Administration at Mount Royal University
January 1, 2009 - January 1, 2014

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Healthcare, Real Estate & Construction, Travel & Hospitality, Professional Services, Media & Entertainment
    uniE621 Re-Brand and Web Re-Design for SB Basketball
    Completed a full rebrand for SB Basketball, transforming a self-created logo and website into a polished, professional identity that could support rapid growth. Designed a dynamic new logo suite, bold colour palette, and athletic typography system that elevated the brand’s credibility and appeal. Rebuilt the website with a clean, high-impact user experience and consistent visual direction. This rebrand helped position SB as a leading basketball training brand—supporting his explosive digital growth to over 180,000 followers and a thriving online coaching business. logo branding webdesigner
    uniE621 Business, Brand and Web Development for Harmonia in the Rockies Retreat
    Developed a transformative, feminine, mountain-inspired business and brand identity for a luxury women’s retreat. Created a striking logo suite, expressive typography, and a signature purple palette. Implemented full brand guidelines and a visually immersive website, along with cohesive digital assets for social media and marketing.
    uniE621 Brand and Web Development for Rooted Willow Relationship Centre
    Designed a thoughtful, connection-focused brand identity for a women-centred relationship practice, featuring an intentional logo mark, modern typography, and a grounded, nature-inspired palette. Delivered brand usage guidelines and built a gentle, supportive website with aligned social media styling. logo branding webdesigner
    uniE621 Brand & Business Development for Reset Hydrotherapy
    Co-founded and developed a calming, wellness-driven brand identity for Calgary’s first cold-water and contrast therapy centre. Created a serene logo suite, soft tonal palette, and modern typography. Implemented full brand guidelines and designed a soothing, immersive website experience along with cohesive social media visuals.
    uniE621 Brand Development, Logo Design and Web Design for PJ Performance Training
    Built a bold, athletic brand identity for a high-performance men’s coaching brand, including a strong geometric logo, masculine typography, and an energetic palette. Designed comprehensive brand guidelines and fully integrated the identity into a high-impact website, program materials and social media system tailored for fitness marketing.
    uniE621 Sally Krulis Real Estate Group Re-Brand and Web Development
    Developed a vibrant, modern brand identity for a top Calgary realtor, featuring a custom SK monogram, polished typography, and a rich teal and gold palette. Applied branding to a refreshed, user-centred website and created consistent digital marketing assets for social media and client communications. logo branding webdesigner
    uniE621 Edges Salon & Spa Marketing & Branding Manager
    Redesigned the Edges Salon & Spa brand with elevated, luxurious visual direction including a sophisticated logo suite, timeless fonts, and a neutral, spa-inspired colour palette. Built brand guidelines and a fully updated website that reflects the upscale client experience, along with cohesive social media styling. branding webdesigner logo
    uniE621 Wave Realty Group Brand Development
    Crafted a modern, masculine, and high-end brand identity for a Calgary real estate team, featuring a custom logo design, bold typography, and a refined navy-based palette. Delivered a full brand guideline system and implemented the identity across their sleek, professional website and digital marketing materials. logo branding
    uniE621 Flourish Montessori Early Learning Academy Branding
    Developed a warm, nature-inspired brand identity rooted in Montessori principles, including a custom logo suite, earthy colour palette, and child-centred design elements. Created usage guidelines and integrated the brand into a clean, nurturing website and social media system with cohesive visuals and messaging. logo branding