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I'm a Creative Marketing Strategist with 9 years of experience helping brands across CPG, lifestyle, luxury, retail, apparel, and B2B show up online with intention. Through my consultancy Palm Tree Collective, I offer a full-service approach spanning social media strategy, copywriting, project management, event management, and AI optimization. I combine creative instinct with strategic thinking to deliver work that is thoughtful, results driven, and built around what my clients actually need.…I'm a Creative Marketing Strategist with 9 years of experience helping brands across CPG, lifestyle, luxury, retail, apparel, and B2B show up online with intention. Through my consultancy Palm Tree Collective, I offer a full-service approach spanning social media strategy, copywriting, project management, event management, and AI optimization. I combine creative instinct with strategic thinking to deliver work that is thoughtful, results driven, and built around what my clients actually need.

Jessie Stein

Digital Marketer, Social Media Manager, Social Media Freelancer, +6

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I'm a Creative Marketing Strategist with 9 years of experience helping brands across CPG, lifestyle, luxury, retail, apparel, and B2B show up online with intention. Through my consultancy Palm Tree Collective, I offer a full-service approach spanning social media strategy, copywriting, project management, event management, and AI optimization. I combine creative instinct with strategic thinking to deliver work that is thoughtful, results driven, and built around what my clients actually need.…I'm a Creative Marketing Strategist with 9 years of experience helping brands across CPG, lifestyle, luxury, retail, apparel, and B2B show up online with intention. Through my consultancy Palm Tree Collective, I offer a full-service approach spanning social media strategy, copywriting, project management, event management, and AI optimization. I combine creative instinct with strategic thinking to deliver work that is thoughtful, results driven, and built around what my clients actually need.

Available to hire

I’m a Creative Marketing Strategist with 9 years of experience helping brands across CPG, lifestyle, luxury, retail, apparel, and B2B show up online with intention. Through my consultancy Palm Tree Collective, I offer a full-service approach spanning social media strategy, copywriting, project management, event management, and AI optimization. I combine creative instinct with strategic thinking to deliver work that is thoughtful, results driven, and built around what my clients actually need.

Skills

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Expert

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Work Experience

Head of Social Media at Sage Marketing Studios

January 1, 2025 - Present

Grew engagement by 9.7% by defining brand voice, content pillars, and positioning across client accounts; expanded reach by 22% by aligning organic and paid social strategy through data-driven testing; produced 40+ assets per session by directing on-set content production, creative direction, and talent management; amplified content shares by 16% by developing platform-native creative across copy, design, and short-form video; retained and grew four client accounts by owning full strategy, reporting, and relationship management.

Head of Marketing at Emerald

July 1, 2023 - December 1, 2024

Lifted sales by 15% by shaping brand positioning and GTM strategy through competitive research and analysis. Drove a 26% conversion rate by executing integrated campaigns across social, email, paid, and SEO. Scaled ROI by 17% by implementing A/B testing and performance analytics across GA4, Meta, and HubSpot. Accelerated product adoption by 19% by leading targeted launches and cross-brand promotions. Strengthened brand positioning by 7% by producing investor decks, sales collateral, and battle cards.

Sr. Digital Marketing Manager at Central Coast Agriculture

February 1, 2022 - July 1, 2023

Generated $54K/month in sales by managing digital ads and promotions across four ordering platforms. Delivered $132K in revenue in month one by launching a new product across social, email, and digital menus. Surged email open rates by 12% and CTR by 9% by executing tailored B2B and B2C campaigns. Built website traffic by 21% by conducting competitor analysis, UX optimization, and promotional incentives. Spiked social mentions by 23% by activating influencer events and loyalty programs for a new product launch.

Sr. Marketing Manager at Binske

February 1, 2020 - February 1, 2022

Captured 27% market presence growth by leading cross-functional teams across sales, design, ops, and field marketing. Converted an 18% higher rate by developing personalized launch plans across six states with the sales team. Maximized revenue by 16% by using campaign analytics to continuously refine strategy and ROI. Sharpened engagement by 15% by translating industry trends and market insights into targeted product messaging. Managed five product launches, three territory expansions, and a packaging redesign from strategy through execution.

Marketing Manager at Advanced Nutrients

August 1, 2018 - February 1, 2020

Elevated customer acquisition by 8% by developing demographically targeted promotional incentives. Fueled a sales lift of 11% by identifying customer pain points and translating them into product marketing tactics. Tracked campaign performance and drove a 14% rise in product sales through consistent reporting and strategic adjustments. Maintained brand consistency across print, social, podcasts, events, and OOH for three concurrent brands.

Advertising Sales Representative at A+E Networks

June 1, 2017 - August 1, 2018

Achieved a 13% sales increase by executing high-impact marketing initiatives with strategic audience targeting. Propelled ROI by 16% by developing integrated marketing plans across six networks with 30+ agencies. Oversaw 50+ client campaigns annually by coordinating cross-functional teams to ensure consistency and delivery.