I am a dynamic and results-oriented communications professional with over a decade of experience across content creation, public relations, and stakeholder engagement. I excel at managing complex communications projects, leading cross-functional initiatives, and delivering high-impact campaigns. I have a track record of working with Tier 1 media outlets and crafting compelling narratives that align with business objectives. In my roles across arts, education, and corporate communications, I have led strategies, built engaging content, and collaborated with diverse stakeholders to drive brand visibility, stakeholder trust, and measurable outcomes.…

Jessica Taylor Yates

I am a dynamic and results-oriented communications professional with over a decade of experience across content creation, public relations, and stakeholder engagement. I excel at managing complex communications projects, leading cross-functional initiatives, and delivering high-impact campaigns. I have a track record of working with Tier 1 media outlets and crafting compelling narratives that align with business objectives. In my roles across arts, education, and corporate communications, I have led strategies, built engaging content, and collaborated with diverse stakeholders to drive brand visibility, stakeholder trust, and measurable outcomes.…

Available to hire

I am a dynamic and results-oriented communications professional with over a decade of experience across content creation, public relations, and stakeholder engagement. I excel at managing complex communications projects, leading cross-functional initiatives, and delivering high-impact campaigns. I have a track record of working with Tier 1 media outlets and crafting compelling narratives that align with business objectives.

In my roles across arts, education, and corporate communications, I have led strategies, built engaging content, and collaborated with diverse stakeholders to drive brand visibility, stakeholder trust, and measurable outcomes.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Content Editor at ACV
June 1, 2021 - Present
Current creation of SEO-driven digital content for 2+ million members across web, social media, eDMs, blogs, voice over, video and print media. Copywriting and editing across sectors including property, finance, insurance, travel, lifestyle, sustainability and entertainment for commercially driven initiatives. Management of multiple briefs and stakeholders across product, legal, agency and marketing for concurrent, deadline-driven campaigns. Development of content and creative strategy, content calendar, and creative processes to enhance team efficiency. Highlight: 1 1/2 top performing articles for 2023, including #1 story for six weeks running.
Content Lead at Large Almond Latte Media
July 1, 2020 - June 1, 2021
Millennial-focused media company focused on lifestyle, entertainment, fashion and careers. Development of creative strategies, campaigns and content across web, social media, eDMs and podcasts. Development of brand strategy, digital assets, website management and content calendar. Management of freelancers, briefs, stakeholders, product placement and ad campaigns. Utilisation of analytics to optimize content performance and brand visibility. Highlight: Website traffic views up 800% in 2021 for reality TV recaps.
Content Specialist at Latitude Financial
November 1, 2019 - July 1, 2020
Commercial content writing and campaign delivery in an agency-based, agile environment. Copywriting for blogs, social media, eDMs, web and scripts for multiple stakeholders including Mastercard, Harvey Norman, Luxury Escapes.
Change Communications Lead at City West Water
July 1, 2019 - November 1, 2019
Development of change communications and engagement strategies for customer lifecycle. Internal communications and events across web, social, slide decks, live events, print and L&D initiatives.
Change Communications Consultant at AI Insurance
May 1, 2018 - May 1, 2019
Leader of change communications efforts for cross-regional stakeholder management across 3k stakeholders for acquisitions of two insurers. IBM Watson liaison and development of AI-chatbot conversational design.
Content Consultant at Roadshow Entertainment
November 1, 2017 - May 1, 2018
Led internal network and external website management initiatives to new CMS. Pitching, curating, and delivering digital entertainment content for an audience of 1 million+ email subscribers.
Content Creator at Entertainment Tonight (CBS)
July 1, 2010 - March 1, 2011
Creation of content for ET News, including daily content pitching, research and creation in deadline-driven newsroom. Coverage of red carpet events, celebrity junkets, interviews and screenings for digital news content.
Film and Marketing Assistant at Warner Bros.
July 1, 2010 - January 1, 2011
Film and television marketing, publicity, and promotions for CALD communities in LA. Assistance with stakeholder engagement at PR events, press junkets and preview screenings.
Live Television Presenter and Producer at Channel 44
June 1, 2011 - June 1, 2012
Wrote, produced and presented segments for a live flagship music video program; on-air presenter and producer responsibilities.
TV Reporter at The Wire / College Beat Television
July 1, 2010 - April 1, 2011
On-air reporter covering entertainment news, research, content pitching and newsroom production.
Strategic Communications Advisor at Arts Centre Melbourne
June 1, 2024 - Present
Lead internal and external communications campaigns, including philanthropy partnerships, media strategies, and crisis communications. Develop and execute communications plans to improve stakeholder engagement and organisational alignment. Implement process improvement strategies to enhance communications and team efficiencies.
Senior Content Specialist at RACV
June 1, 2021 - June 1, 2024
Created SEO-driven digital content for web, social media, eDMs, blogs, and print, reaching 2+ million members. Managed cross-functional campaigns across property, finance, travel, lifestyle, and sustainability sectors. Consistently delivered top-performing content, including 11 of the 20 highest-read articles in 2023.
Change Communications Specialist at City West Water
July 1, 2019 - November 1, 2019
Developed change communications and engagement strategies for customer lifecycle projects. Delivered internal communications across multiple formats, including web, social media, slide decks, and live events. Spearheaded stakeholder engagement initiatives to drive retention and improve customer experiences.
Change Communications Consultant at AIA Insurance
May 1, 2018 - May 1, 2019
Led change communications across Australia, New Zealand, and Hong Kong for a large-scale insurer acquisition. Managed stakeholder engagement for over 3,000 employees, ensuring alignment and readiness during organisational changes. Partnered with IBM Watson to design AI chatbot conversational frameworks, enhancing customer experience.
Communications Manager, Property Services Group at RMIT University
November 1, 2016 - November 1, 2017
Managed communication campaigns for $1B in capital projects, reaching 10k staff and 90k students. Led employee engagement initiatives, achieving a 40% uplift in satisfaction within six months. Executed content and PR strategies across internal and external channels.
Freelance Copywriter at Jape's Place
January 1, 2014 - Present
Freelance copywriting for clients including Nine, REA Group, Marriner Group, AAMI, and Dulux.
Event Organiser at UNHCR
November 1, 2017 - November 1, 2019
Volunteer event organiser supporting UNHCR initiatives.

Education

Bachelor of Arts (Professional & Creative Writing) at Deakin University
January 1, 2011 - January 1, 2013
Master of Communications (Public Relations / Advertising) at Deakin University
January 11, 2030 - February 10, 2026
Master of Communications (Public Relations/Advertising) at Deakin University
January 11, 2030 - January 1, 2013
Bachelor of Arts (Professional & Creative Writing) at Deakin University
January 11, 2030 - January 1, 2011
Certificate IV (Meetings and Events) at William Angliss Institute
January 11, 2030 - January 1, 2008

Qualifications

Certificate IV in Meetings & Events
January 1, 2011 - January 1, 2011
Certificate IV in Meetings and Events
January 11, 2030 - January 1, 2008

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet, Telecommunications, Financial Services

Skills

Experience Level