Jessica Lavin

Digital and Communications Officer at National Theatre of Scotland

Led strategic, inclusive social campaigns and digital communications for brand awareness and projects (national and international), including 12 touring productions across Scotland, driving 11% growth across social platforms and reaching 122k followers. Coordinated content and messaging across channels, ensured accessible, inclusive communications. Monitored performance and trends to inform campaigns; supported event management, press activity and out-of-hours coverage as part of a dynamic team.

Web Designer / Developer at Freelance / Wild Petals Flower Studio

Designed and built dynamic, SEO-friendly websites for small businesses using CMS platforms. Created digital assets, content and social media promotion; ensured accessibility, performance and cross-device consistency. Managed end-to-end development from client briefing to deployment and ongoing maintenance; provided ongoing updates and client training.

Content Assistant at EmuBands

Oversaw delivery of digital music releases, ensuring metadata accuracy and DSP-style compliance across platforms. Conducted data validation, system testing and contributed to internal tooling to streamline workflows and improve service efficiency and client experience. Acted as primary liaison for TikTok catalogue management; maintained external stakeholder relationships and consistently met release schedules and deadlines.

Digital Marketing Officer at Beat Eating Disorders

Managed and optimised national digital marketing campaigns and Awareness Week initiatives. Delivered PPC and Meta advertising with targeted strategy, A/B testing and data-driven adjustments; tracked performance and reported results.

Senior Bookseller / Event and Marketing Coordinator at Waterstones

Designed and promoted events and marketing initiatives across UK stores; coordinated campaigns, liaised with publishers and partners to maximise reach; delivered exceptional customer service.

Web Site / Marketing Assistant at Some Great Reward

Maintained and updated an e-commerce site (Magento), ensured accurate product listings and data integrity; supported campaigns with content and social media promotion; tracked trends and competitor activity.