I'm a design leader who turns chaos into clarity with over a decade of experience across startups, scale-ups, and social enterprises. I shape intuitive products that scale by leading with calm direction, solid craft, and a belief that great design empowers everyone it touches.…

Jessica MacDonald

I'm a design leader who turns chaos into clarity with over a decade of experience across startups, scale-ups, and social enterprises. I shape intuitive products that scale by leading with calm direction, solid craft, and a belief that great design empowers everyone it touches.…

Available to hire

I’m a design leader who turns chaos into clarity with over a decade of experience across startups, scale-ups, and social enterprises.

I shape intuitive products that scale by leading with calm direction, solid craft, and a belief that great design empowers everyone it touches.

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Work Experience

Lead Product Designer at Culture Amp
November 1, 2022 - July 1, 2025
AI Coach: scaled MVP to Culture Amp's core coach product; delivering personalized, contextual, science-backed, chat-based coaching. Partnered with senior leadership to drive activation, retention, and platform-wide integration.
Senior / Lead Product Designer / Design Manager at Sharesies
November 1, 2016 - October 1, 2022
Led end-to-end product design across global markets, including onboarding, trading, kids accounts, automation, tax, and FX. Embedded human-centred design into company strategy and roadmaps, partnering with founders and executives to scale to 550,000+ users across Aotearoa NZ and Australia with significant ARR growth.
Senior UX Consultant at Springload
June 1, 2017 - May 1, 2018
UX and product design for enterprise, government, and not-for-profit clients. Led UX for MyACC, digitising insurance claims for ~2 million users, cutting wait times from weeks to days.
Senior UX Consultant at Statistics New Zealand
September 1, 2016 - June 1, 2017
UX engagements across government; led user-centred design initiatives for NZ government projects.
Consultant at Ākina Foundation
April 1, 2016 - September 1, 2016
Consultant delivering digital initiatives with social impact for a foundation focused on community outcomes.
Accelerator Programme Facilitator at Inspiring Stories
November 1, 2015 - February 1, 2016
Facilitated accelerator programme content and supported participants with entrepreneurship and startup design.
Digital Strategist / UX Lead at University of Canterbury
April 1, 2012 - January 1, 2015
Led digital strategy and UX for university projects across NZ, driving improved user experiences and engagement.
Client Services Manager at University of Melbourne
June 1, 2011 - April 1, 2012
Managed client services and stakeholder relationships for university projects and initiatives.
Associate at Financial Services Authority
June 1, 2009 - February 1, 2010
Design-focused work within a UK regulatory environment, contributing to policy and user-centered design efforts.
Knowledge Advisor at Reserve Bank of New Zealand
April 1, 2008 - April 1, 2009
Knowledge advisor supporting design and information architecture initiatives.

Education

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Qualifications

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