I’m an award-winning Graphic Designer, Product Developer, and Creative Specialist, hailing from University of Wisconsin-Stevens Point (with a BFA in Graphic Design and art direction) with over a decade of design experience bringing ideas to life through compelling visuals and impactful design. I specialize in branding, packaging, signage, and content creation that not only looks beautiful but also connects deeply with audiences.
From leading the rebranding of Style.Lab, Fashion Angels lifestyle sub-brand to designing products and packaging for top retailers like Walgreens, Ross, and TJ Maxx, I thrive at the intersection of aesthetics and strategy. I’ve also designed for recognized brands including Disney, Build-A-Bear, Squishmallows, Crayola, and FRIENDS.
Beyond product development, I’ve elevated brand presence through high-quality photography, videography, and marketing and web graphics. I’ve designed trade show booths for Toy Fair, onboarded new designers and interns training them in company standards and best techniques, and redesigned and maintained company catalogs. My expertise spans everything from component photography and cosmetic labeling to digital illustrations, lifestyle photography, and motion graphics.
As a creative leader, I’ve also managed operations behind the scenes — overseeing a company’s Printshop, photo studios, asset libraries and calendars, and digital workflows. I’ve collaborated closely with C-level executives to produce high-impact marketing assets that drive results across e-commerce platforms like Amazon and Target.
Design is more than a job — it’s my life.
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