Hi, I'm Jesutofunmi Onigbinde, a passionate digital marketing and communications professional with extensive experience leading brand strategy and storytelling for major projects, including public infrastructure and healthcare sectors in Nigeria. I thrive in crafting compelling narratives that engage stakeholders and audiences, boosting visibility and driving impactful results. With a background in digital marketing, brand management, and a commitment to innovation, I enjoy collaborating with diverse teams and managing cross-functional campaigns. Outside work, I'm also an avid football enthusiast and a head coach, applying the same team leadership skills on and off the field.…

Jesutofunmi Onigbinde

Hi, I'm Jesutofunmi Onigbinde, a passionate digital marketing and communications professional with extensive experience leading brand strategy and storytelling for major projects, including public infrastructure and healthcare sectors in Nigeria. I thrive in crafting compelling narratives that engage stakeholders and audiences, boosting visibility and driving impactful results. With a background in digital marketing, brand management, and a commitment to innovation, I enjoy collaborating with diverse teams and managing cross-functional campaigns. Outside work, I'm also an avid football enthusiast and a head coach, applying the same team leadership skills on and off the field.…

Available to hire

Hi, I’m Jesutofunmi Onigbinde, a passionate digital marketing and communications professional with extensive experience leading brand strategy and storytelling for major projects, including public infrastructure and healthcare sectors in Nigeria. I thrive in crafting compelling narratives that engage stakeholders and audiences, boosting visibility and driving impactful results.

With a background in digital marketing, brand management, and a commitment to innovation, I enjoy collaborating with diverse teams and managing cross-functional campaigns. Outside work, I’m also an avid football enthusiast and a head coach, applying the same team leadership skills on and off the field.

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Language

English
Fluent

Work Experience

Digital Marketing & Social Media Consultant (Part-Time) at Lagos Chamber of Commerce and Industry (LCCI)
January 1, 2025 - June 16, 2024
Developed and implemented storytelling strategies to reposition key events like the Lagos International Trade Fair, resulting in a 300% increase in stakeholder engagement. Led strategic communications for major trade, policy, and advocacy campaigns, increasing public-private engagement and industry participation. Built and regularly updated digital content pipelines and editorial calendars aligned with economic priorities, supporting inclusive private sector messaging.
Brand and Media Communication Manager at First Metro Infrastructure Limited
January 1, 2023 - June 16, 2024
Led internal communications to align employees and stakeholders during project rollout, driving engagement and reinforcing a culture of collaboration. Directed brand positioning and storytelling for Lagos State’s first indigenous metro system, highlighting the human impact of infrastructure to shape public perception. Coordinated all media and press activities for the Red Line launch, including event coverage and high-level stakeholder engagement with the President of Nigeria and other dignitaries. Built and managed strategic relationships with government, regulatory bodies, and industry partners to ensure consistent and credible messaging.
Head of Brand and Marketing Communications at Afriglobal Medicare
January 1, 2023 - January 1, 2024
Boosted social media engagement by 40% through targeted content and community-driven strategies. Managed a $20,000/month PPC budget, delivering a 4.5x ROAS and a 25% growth in online sales. Launched a digital campaign that improved brand awareness by 30% within the healthcare sector, enhancing Afriglobal Medicare's market presence through strategic partnerships with key industry stakeholders. Led PR efforts for new health tech launches, ensuring regulatory compliance and timely market entry. Orchestrated successful email marketing campaigns with an average open rate of 25% and a click-through rate of 8%, exceeding industry benchmarks.
Senior Digital Marketing Manager at Synlab Nigeria
January 1, 2019 - January 1, 2023
Conceptualized and launched Peachy, Nigeria's first fully anonymous STI test campaign, shifting public perceptions around sexual health and driving $1M+ in revenue with over 200,000 users. Created Nigeria’s first branded healthcare podcast, reaching over 100,000 listeners and positioning SYNLAB as a consumer-centric brand. Drove e-commerce platform strategy, resulting in a 2000% increase in digital sales. Built and nurtured relationships with health regulators and industry stakeholders to ensure compliance and secure approvals for innovative products and services.
Team Lead - Digital Media and Campaign Strategy at ADE Digital Agency
January 1, 2018 - January 1, 2019
Led the multi-country START Campaign, inspiring youth across 10+ countries through storytelling on entrepreneurship and career development. Partnered with regional teams to craft narratives that aligned brand purpose with social and economic impact. Developed strategic digital marketing concepts for clients including Nestlé, British Council, Tantalizers, and Keystone Bank. Delivered high-impact campaign ideation for brands such as WeSabi, Innovectives, and Access Bank.
Digital Marketing Executive at Integrated Corporate Services
January 1, 2018 - December 31, 2018
Managed digital assets including search and social media, ensuring firsthand engagement, communication, and reputation management. Increased SBU Brand awareness by setting up business accounts on social media and other digital channels, leading to a 25% increase in qualified leads. Developed and implemented annual Marketing Communications goals achieving 65% success by the end of Q2.
Brand and Marketing Communication Officer at Sharmatech Limited
January 1, 2017 - January 1, 2018
Created and managed content across social media platforms supporting brand visibility and engagement. Executed targeted ad campaigns and page growth strategies with performance tracking via weekly analytics. Increased client community engagement and brand awareness by 75% within industry niche.

Education

Executive Masters of Business Administration at Quantic School of Business and Technology Washington
November 1, 2023 - September 27, 2025
B.Sc. at Obafemi Awolowo University
January 1, 2013 - December 31, 2017

Qualifications

Google Certified Digital Marketer
December 31, 2022 - December 31, 2024
Marketing Director Program - Next MBA
January 1, 2023 - December 31, 2023
Search Engine Optimization
January 1, 2018 - December 31, 2018
Twitter Flight School (Certified Social Media Professional)
January 1, 2017 - December 31, 2017
Hubspot Academy (Inbound Marketing Certified)
January 1, 2018 - December 31, 2018
Fundamentals of Digital Marketing (Google Digital Skills for Africa)
January 1, 2018 - December 31, 2018
Design Thinking Training
January 1, 2022 - December 31, 2022
System Thinkings – Unleash Academy
January 1, 2023 - December 31, 2024

Industry Experience

Healthcare, Financial Services, Government, Real Estate & Construction, Software & Internet, Gaming, Computers & Electronics, Media & Entertainment, Professional Services, Transportation & Logistics
    paper Peachy: Test your private in private Campaign (Anonymous STI test)

    250-million-naira digital sales
    5,000 online orders made from digital ads
    5 million + ad reach and impressions

    paper Glover Endless Possibilities Campaign:

    1000% increase app downloads 18.1X increase in reach to previous campaigns. 20.97X increase in impressions to previous efforts.
    Over 15k monthly sign-ups

    paper Afriglobal SR project

    Increase self walk revenue by 150% through digital ads 50x increase form online orders on home collection
    Increase web traffic from 2.5 monthly users to 10k after month 2