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Hi, I’m Juan Navarrete, a multidisciplinary designer and creative director with 10+ years of experience shaping brand identities, visual storytelling, and digital content across graphic design, branding, motion, and culture-driven projects. I blend strong conceptual thinking with meticulous attention to layout and typography to build powerful brands and experiences. I thrive in fast-paced, collaborative environments where ideas move quickly and execution matters.
I’ve led and delivered creative work from Web3 startups to international music labels and cultural institutions, always aiming for authentic, culture-driven storytelling. I enjoy bridging design, production, and strategy to bring ideas to life and move brands forward in meaningful ways.
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Role: UX/UI Designer
Duration: Q2 2024
Tools: Adobe Illustrator, Adobe Photoshop, Figma
The Weedery Marketplace MVP is a multi-seller platform concept for cannabis-related products, designed to support cryptocurrency payments via WDRY tokens. The aim was to create a user-friendly interface that allows easy exploration and purchase of products across categories like Grow Shop, Seed Shop, and Dispensary. This MVP is currently in the design phase and has not yet been fully developed.
Proyect Link
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Role: UX/UI Designer
Duration: Q1 2024
Tools: Adobe Illustrator, Adobe Photoshop & Figma
Case Study
Weedery is an innovative platform combining the world of cannabis with blockchain technology, offering a unique ecosystem through the WDRY token. The project aims to connect cannabis enthusiasts, growers, and investors through a seamless digital experience.
Challenge: Design a landing page that effectively communicates the value of the WDRY token, showcases the Weedery ecosystem, and drives user engagement with clear calls to action.
Proyect Link
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Role: Marketing Manager, PR & Graphic Designer
Duration: Q2 2024
Tools: Figma, Adobe Illustrator, MidJourney
Overview
The Weedery Pitch Deck was created to attract potential investors by showcasing the vision, value, and roadmap of the Weedery ecosystem. The deck introduces the WDRY token, the Weedery.World community platform, and the Weedery.Marketplace. It highlights the market potential, tokenomics, and the strategic plan for growth.
Proyect Link
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Role: Graphic Designer
Duration: Q3 2024
Tools: Figma, Adobe Illustrator
Overview
GOV.DAO is focused on providing user-friendly DAO (Decentralized Autonomous Organization) solutions to drive mass adoption. The pitch deck aimed to attract investors by presenting the market opportunity, product offerings, and strategic growth plan. The goal was to deliver a clear, compelling story about GOV.DAO’s value proposition and competitive edge.
Proyect Link
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Role: Graphic Designer
Duration: 2021
Tools: Figma, Adobe Illustrator
Overview
The 100Gallos Pitch Deck was designed to showcase the branding and digital services offered by 100Gallos Studio to potential clients. The focus was on communicating the studio’s expertise in branding, social media management, and digital advertising in a visually appealing and engaging format.
Proyect Link
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