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Results-driven Marketing & Program Manager specializing in trade marketing, commercial strategy, and project management. Proven success leading cross-functional teams, executing business plans, and delivering measurable growth — including generating over $300K in sales for non‑leader liquor brands in a highly competitive market. Skilled in AI-driven insights, stakeholder engagement, and process optimization, with a commitment to innovation, inclusivity, and continuous improvement.…Results-driven Marketing & Program Manager specializing in trade marketing, commercial strategy, and project management. Proven success leading cross-functional teams, executing business plans, and delivering measurable growth — including generating over $300K in sales for non‑leader liquor brands in a highly competitive market. Skilled in AI-driven insights, stakeholder engagement, and process optimization, with a commitment to innovation, inclusivity, and continuous improvement.

John Gualdarrama

Project Manager, Growth Marketer, Marketing Strategist, +1

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Results-driven Marketing & Program Manager specializing in trade marketing, commercial strategy, and project management. Proven success leading cross-functional teams, executing business plans, and delivering measurable growth — including generating over $300K in sales for non‑leader liquor brands in a highly competitive market. Skilled in AI-driven insights, stakeholder engagement, and process optimization, with a commitment to innovation, inclusivity, and continuous improvement.…Results-driven Marketing & Program Manager specializing in trade marketing, commercial strategy, and project management. Proven success leading cross-functional teams, executing business plans, and delivering measurable growth — including generating over $300K in sales for non‑leader liquor brands in a highly competitive market. Skilled in AI-driven insights, stakeholder engagement, and process optimization, with a commitment to innovation, inclusivity, and continuous improvement.

Available to hire

Results-driven Marketing & Program Manager specializing in trade marketing, commercial strategy, and
project management. Proven success leading cross-functional teams, executing business plans, and
delivering measurable growth — including generating over $300K in sales for non‑leader liquor brands in a
highly competitive market. Skilled in AI-driven insights, stakeholder engagement, and process optimization,
with a commitment to innovation, inclusivity, and continuous improvement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Work Experience

Brand Manager / Trade Marketing at F&B Logistics (Liquor Industry)

January 1, 2022 - December 31, 2024

Lead brand management and trade marketing strategies for liquor portfolio; generated $35,000+ in monthly sales; drove visibility and commercial growth. Executed in-store activations, POS programs, and non-premise visibility initiatives increasing rotation and brand presence across key accounts. Built relationships with distributors, chains, wholesalers, and key accounts ensuring flawless execution, inventory alignment, and sales optimization. Developed 360° campaigns integrating promotions, sampling, events, digital content, and PR, ensuring brand consistency and ROI. Analyzed market trends across vodka, gin, rum, mezcal, tequila, whiskey, premium spirits, and non-alcoholic beverages to identify growth opportunities. Led product launches from strategic planning to field execution; managed trade and marketing budgets; prioritized high-impact initiatives and maximizing ROI. Direct multi-channel sales and marketing programs, driving revenue growth and customer acquisition. Leveraged mark

Marketing & PR Project Manager

January 1, 2024 - Present

AI-driven market insights & analytics; Strategic Planning & Execution; Cross-functional Team Leadership; Stakeholder Engagement & Communication; ROI Optimization & Performance; Change Management & Process Improvement.