I am a hands-on e-commerce manager and developer specializing in online strategies, discovery optimization for growing e-commerce businesses, platform migrations, data and process optimization, SEO, and international expansion. I enjoy working hands-on and use my broad skillset and long-time experience to provide active implementation support on top of strategic contribution. As Co-Founder and CTO/CIO at fabfab GmbH, I led all technical developments—from internal architecture to ERP, BI, and shop development for 12 countries. I managed a team of up to seven employees and helped fabfab become the largest online retailer for fabrics and haberdashery in Europe.

Jörn Haack

I am a hands-on e-commerce manager and developer specializing in online strategies, discovery optimization for growing e-commerce businesses, platform migrations, data and process optimization, SEO, and international expansion. I enjoy working hands-on and use my broad skillset and long-time experience to provide active implementation support on top of strategic contribution. As Co-Founder and CTO/CIO at fabfab GmbH, I led all technical developments—from internal architecture to ERP, BI, and shop development for 12 countries. I managed a team of up to seven employees and helped fabfab become the largest online retailer for fabrics and haberdashery in Europe.

Available to hire

I am a hands-on e-commerce manager and developer specializing in online strategies, discovery optimization for growing e-commerce businesses, platform migrations, data and process optimization, SEO, and international expansion. I enjoy working hands-on and use my broad skillset and long-time experience to provide active implementation support on top of strategic contribution.

As Co-Founder and CTO/CIO at fabfab GmbH, I led all technical developments—from internal architecture to ERP, BI, and shop development for 12 countries. I managed a team of up to seven employees and helped fabfab become the largest online retailer for fabrics and haberdashery in Europe.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

German
Fluent
English
Fluent
Swedish
Intermediate

Work Experience

Freelance e-commerce manager and developer
March 1, 2018 - Present
Developing online strategies and discovery optimization potentials for growing e-commerce companies with a focus on platform migration, data & process optimization, SEO and international expansion. Hands-on implementation support on top of strategic contribution.
ERP and BI development at fabfab GmbH
October 1, 2016 - February 1, 2018
Designing and supervising the development of the ERP system and developing BI applications with QlikView. Also assisted shop management and marketing with tasks such as optimizing on-site search and product feeds; simplified internal workflows including content management for 12 languages via customized web applications.
Parental leave at fabfab GmbH
March 1, 2016 - September 1, 2016
Parental leave
Co-Founder and CTO/CIO at fabfab GmbH
October 1, 2003 - February 1, 2016
Full responsibility for all technical developments of the company, from internal architecture to ERP development to BI to shop development (incl. SEO) for 12 countries. Managed up to seven employees. Fabfab grew to be the largest online retailer for fabrics and haberdashery in Europe.
Web Developer at deepblue networks
April 1, 2004 - November 1, 2005
Web Developer
Freelance Web Developer
September 1, 2002 - November 1, 2005
Freelance web development projects for various clients

Education

Diploma in Geography, Informatics and Media Culture at University of Hamburg, Germany
October 1, 2002 - October 1, 2008
Web Developer education at CDI Hamburg
October 1, 2001 - August 1, 2002

Qualifications

Shopify: Expanding Your Shopify Business Internationally
May 1, 2025 - January 9, 2026
Shopify: Solution Planning Fundamentals
January 1, 2025 - January 9, 2026
Shopify: Development Fundamentals
January 1, 2025 - January 9, 2026
Shopify: Marketing Fundamentals
January 1, 2025 - January 9, 2026
Shopify: Liquid Storefronts for Theme Developers
March 1, 2024 - January 9, 2026
Simmer: Technical Marketing Handbook
March 1, 2004 - January 9, 2026
Shopify Foundations Certification
March 1, 2023 - January 9, 2026
Google Analytics Certification
September 1, 2022 - January 9, 2026
Simmer: Query GA4 In Google BigQuery
September 1, 2022 - January 9, 2026

Industry Experience

Software & Internet, Retail, Professional Services