I'm John Harrell, a senior art director and designer with extensive experience in brand identity, packaging, advertising, and digital campaigns. I blend conceptual thinking with visually compelling design to create strategic solutions that communicate clearly and engage consumers. Over the past two decades, I’ve led creative for major brands across in-store, print, and digital channels, turning bold ideas into polished, actionable work. I thrive in collaborative, fast-paced environments and enjoy mentoring teams to bring big ideas to life through thoughtful design, photography direction, and video direction. I’m passionate about delivering results that elevate brands and resonate with audiences.…

John Harrell

I'm John Harrell, a senior art director and designer with extensive experience in brand identity, packaging, advertising, and digital campaigns. I blend conceptual thinking with visually compelling design to create strategic solutions that communicate clearly and engage consumers. Over the past two decades, I’ve led creative for major brands across in-store, print, and digital channels, turning bold ideas into polished, actionable work. I thrive in collaborative, fast-paced environments and enjoy mentoring teams to bring big ideas to life through thoughtful design, photography direction, and video direction. I’m passionate about delivering results that elevate brands and resonate with audiences.…

Available to hire

I’m John Harrell, a senior art director and designer with extensive experience in brand identity, packaging, advertising, and digital campaigns. I blend conceptual thinking with visually compelling design to create strategic solutions that communicate clearly and engage consumers. Over the past two decades, I’ve led creative for major brands across in-store, print, and digital channels, turning bold ideas into polished, actionable work.

I thrive in collaborative, fast-paced environments and enjoy mentoring teams to bring big ideas to life through thoughtful design, photography direction, and video direction. I’m passionate about delivering results that elevate brands and resonate with audiences.

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Language

English
Fluent

Work Experience

Senior Art Director / Consultant at Harrell Creative, LLC
January 1, 2013 - June 21, 2024
Worked with clients such as Dewar’s, Grey Goose, KPMG, Raising Cane’s, Revolabs, Taco Bueno, and Heart Rhythm Society. Responsibilities included corporate identity, website design, motion design, menus, sales collateral, social, packaging, outdoor, digital ads, illustration, photography and video direction, mock-ups, and point of sale. Successfully re-branded major clients across all media from in-store to digital marketing. Consulted start-up companies in brand development and served as Lead Art Director for annual Raising Cane’s promotion.
Art Director at The Launch Point (Tracy Locke)
January 1, 2001 - December 31, 2013
Handled clients including Brown Foreman, Tyson Chicken, Samsung, Taco Bueno, 7-11, Borden /Lala, Stubb’s, Ocean Spray, Community Coffee, Cargill Foods, Hawaiian Punch, Hasbro, Pepsico, Frito Lay, and Tabasco. Assignments included product development, advertising, packaging, sales collateral, corporate identity, digital design, illustration, photography and video direction, point of sale. Notable achievements include redesigning bottle packaging for Stubb’s BBQ distributed nationwide and designing national menu boards for Taco Bueno.
Junior Art Director at Publicis Dallas
January 1, 1998 - December 31, 2001
Worked on clients such as TGI Friday's, TXU, Earthgrains, Fort Worth Zoo, Power Bar, Juicy Juice, Texas Scottish Rite Hospital, and BC Powder. Responsibilities included print campaigns, corporate identity, menus, sales collateral, outdoor advertising, illustration, photography direction, and point of sale. Directed food photography and designed national TGI Friday’s menus.
Art Director at The Launch Point (Tracy Locke)
January 1, 2013 - September 8, 2025
Led product development, advertising, packaging, sales collateral, corporate identity, digital design, illustration, photography and video direction, and point of sale for key clients. Redesigned Stubb’s BBQ bottle packaging appearing in grocery stores nationwide and created national menu boards for Taco Bueno.
Junior Art Director at Publicis Dallas
January 1, 2001 - September 8, 2025
Directed print campaigns, corporate identity, menus, sales collateral, outdoor, illustration, photography direction, and point of sale. Led food photography direction and designed national TGI Friday’s menus.
Senior Art Director / Consultant at Harrell Creative, LLC
January 1, 2013 - Present
Single-handedly re-branded major clients across in-store to digital media; provided brand development consulting for startups; served as Lead Art Director for the annual Raising Cane’s promotion; responsibilities included corporate identity, website design, motion design, menus, sales collateral, outdoor, digital ads, illustration, photography and video direction, mock-ups, and point of sale.

Education

BS at Texas A&M Commerce
January 1, 1994 - December 31, 1998
BS in Design, Advertising/ Art Direction at Texas A&M Commerce
January 11, 2030 - September 8, 2025

Qualifications

Logo Lounge Book 11 Award
January 1, 2019 - December 31, 2019

Industry Experience

Consumer Goods, Retail, Professional Services, Media & Entertainment, Manufacturing
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