Jessica Hoefsloot
PRO
Available to hire
I’m an award-winning digital marketer with over 9 years of experience across artist development, influencer
marketing, and creative strategy.
I have a proven track record of leading
campaigns of all sizes in CPG, tech, education, and music verticals. I’m known for building lasting relationships and dedicated audiences for top brands, artists and creators to help bring their business to the next level.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Beginner
Work Experience
Client Success Manager at Hashtag Paid
January 5, 2025 - February 8, 2026Consistently managed 18+ influencer marketing campaigns for top North American brands including Roots, Scotiabank, Drybar, Turo, Corona, and Pet Valu, managing budgets of $30K–$1M.
Account Manager at Viral Nation
February 15, 2024 - January 2, 2025- Managed end-to-end influencer and social campaigns for Chegg, Zillow, and
Meta (Facebook for Creators, Meta Quest Affiliate Program), supporting 50+
creators and 100+ content assets.
- Built scalable workflows and production schedules, reducing turnaround time
by 50% while maintaining 80% client satisfaction.
- Led and mentored a team of 5 Account Executives, contributing to improved
team performance and employee retention.
- Supported new business initiatives through campaign audits, reporting, and
proposal development, contributing to $2M in new or expanded client revenue.
Music Talent Coordinator at BBTV
January 1, 2020 - June 8, 2023- Managed a roster of 10+ VIP music creators on YouTube, optimizing content
strategy and upload cadence to drive 30% growth in views and engagement.
- Developed incremental revenue opportunities through platform optimization,
partnerships, and content planning, generating additional revenue.
- Coordinated label releases by managing artist communication, timelines, and
administrative execution across 30+ releases annually.
Owner/Director at Sad Kids Collective
December 8, 2018 - October 15, 2024- Led strategic consulting and digital marketing initiatives for artists and
businesses across Canada, supporting 25+ clients annually.
- Developed tailored digital marketing plans including content strategy, social
calendars, and platform optimization, driving up to 200% audience growth.
- Planned and executed paid media strategies across Meta, Spotify, and YouTube
with monthly budgets of $500–$1000.
- Led the organization of artist-driven charity events, raising funds and
amplifying awareness for diverse social and community causes.
Label Manager at Tonic/Boompa Records
January 1, 2016 - December 31, 2019- Led social media strategy and daily channel management for artists and labels,
increasing audience reach by 40%
- Coordinated international festival applications, artist travel, and visa logistics
across 10+ countries for live events
- Managed grant writing, reporting, and compliance for FACTOR, Music BC,
Creative BC, Canada Council, and Radiostarmaker
Education
Arts & Entertainment Management - Diploma at Capilano University
September 3, 2014 - June 30, 2016Bachelors of Economics, Minor in Music at University of Ottawa
September 5, 2012 - April 30, 2014Qualifications
AVA Digital Awards – Platinum Winner (Chegg)
January 1, 2024 - December 31, 2024The Netty Awards – Winner (Chegg)
January 1, 2023 - December 31, 2023Viral Nation – Exceptional Impact Award
September 1, 2023 - October 31, 2023WCMA – Impact in Artist Development Winner - Tonic/Boompa
March 1, 2018 - October 31, 2018Industry Experience
Travel & Hospitality, Retail, Computers & Electronics, Education, Consumer Goods, Financial Services, Media & Entertainment, Telecommunications, Gaming
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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