I help companies turn complex, open-ended problems into clear product, UX, and brand decisions that drive real business outcomes.
I help companies turn complex, open-ended problems into clear product, UX, and brand decisions that drive real business outcomes.
I’m a Senior Product, UX & Brand Designer with 15+ years of experience working across digital products, platforms, and brand and visual systems. I’ve collaborated with early-stage teams as well as large-scale products used by millions.
My work connects Product Design, UX/UI, and Brand Design, ensuring consistency between interface, communication, and positioning. I collaborate closely with founders and cross-functional teams to align goals, scope, and execution, keeping projects moving with clarity and focus.
What I usually help with:
Product & UX
Brand & Communication Systems
If you’re looking for a senior designer who can think strategically, execute hands-on, and move fast across product or branding challenges, let’s talk.
This project focused on redesigning the website of a New York–based digital agency with global reach. The goal was to create a clear and trustworthy digital experience that communicates services and portfolio effectively. Through UX, UI and storytelling, the website was redesigned to balance elegance, modernity and clarity, respecting a more conservative audience while improving usability and reinforcing a professional perception.
Independent consultant working on Product Design, Service Design, and product/service audits across multi-market projects. Led end-to-end initiatives from discovery and research to strategic definition and delivery, operating in high-complexity contexts with multiple stakeholders, markets, and business units. Strong cross-functional collaboration with Product, Engineering, Marketing, and Business teams. Supported strategic decision-making through qualitative research, heuristic audits, experience analysis, and service blueprints. Selected projects: ThinkDesign (NYC) — Product and Service Design for Middle East clients (Dubai and Beirut). Naranja X — Product and Service Design for a large-scale financial app with 6M+ daily accesses. Falabella Group — Product and Service Design across Chile, Peru, and Colombia. EasyDrinks — Systemic design consulting focused on brand and packaging systems for scalability.
Led one of the company’s most complex initiatives, driving strategic design efforts across high-complexity digital products, with strong integration between Product, Engineering, Operations, and Business during a period of accelerated growth and structural transformation. Built and led a multidisciplinary design team (Product Design, Service Design, Research), defined design vision, governance, and rituals, and ensured consistency and strategic alignment. Migrated and unified CRM and real-estate financing processes, contributed to the merger of three companies, and delivered design leadership in a high-pressure context, exceeding targets.
Senior Product Designer during a growth and maturity phase, working across Product Design and Branding. Led a product-driven branding initiative, supporting visual identity, guidelines, and positioning to ensure consistency across brand, interface, and communication. Worked closely with Business and Marketing teams during a scaling phase. Later focused on Product Design, UX, and UI, contributing to platform evolution and strategic product decisions. Collaborated cross-functionally with Product, Engineering, and Business, supporting roadmap definition, prioritization, and key initiatives. Acted as a bridge between execution and strategy, supporting decision-making through qualitative research, data analysis, benchmarking, and desk research.
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