I help companies turn complex, open-ended problems into clear product, UX, and brand decisions that drive real business outcomes. I’m a Senior Product, UX & Brand Designer with 15+ years of experience working across digital products, platforms, and brand and visual systems. I’ve collaborated with early-stage teams as well as large-scale products used by millions. My work connects Product Design, UX/UI, and Brand Design, ensuring consistency between interface, communication, and positioning. I collaborate closely with founders and cross-functional teams to align goals, scope, and execution, keeping projects moving with clarity and focus. What I usually help with: Product & UX - Product and UX design for web and mobile platforms - UX audits and experience reviews - Design systems and scalable UI patterns - Conversion-focused landing pages - Product storytelling and user flows Brand & Communication Systems - Brand identities, visual systems, and scalable brand foundations - Product-connected branding across UI, marketing, and sales - Brand positioning and narrative frameworks - Pitch decks, presentations, and strategic storytelling - Visual systems across products, brands, and large-scale communication If you’re looking for a senior designer who can think strategically, execute hands-on, and move fast across product or branding challenges, let’s talk.…

Jhohann Paul

I help companies turn complex, open-ended problems into clear product, UX, and brand decisions that drive real business outcomes. I’m a Senior Product, UX & Brand Designer with 15+ years of experience working across digital products, platforms, and brand and visual systems. I’ve collaborated with early-stage teams as well as large-scale products used by millions. My work connects Product Design, UX/UI, and Brand Design, ensuring consistency between interface, communication, and positioning. I collaborate closely with founders and cross-functional teams to align goals, scope, and execution, keeping projects moving with clarity and focus. What I usually help with: Product & UX - Product and UX design for web and mobile platforms - UX audits and experience reviews - Design systems and scalable UI patterns - Conversion-focused landing pages - Product storytelling and user flows Brand & Communication Systems - Brand identities, visual systems, and scalable brand foundations - Product-connected branding across UI, marketing, and sales - Brand positioning and narrative frameworks - Pitch decks, presentations, and strategic storytelling - Visual systems across products, brands, and large-scale communication If you’re looking for a senior designer who can think strategically, execute hands-on, and move fast across product or branding challenges, let’s talk.…

Available to hire

I help companies turn complex, open-ended problems into clear product, UX, and brand decisions that drive real business outcomes.

I’m a Senior Product, UX & Brand Designer with 15+ years of experience working across digital products, platforms, and brand and visual systems. I’ve collaborated with early-stage teams as well as large-scale products used by millions.

My work connects Product Design, UX/UI, and Brand Design, ensuring consistency between interface, communication, and positioning. I collaborate closely with founders and cross-functional teams to align goals, scope, and execution, keeping projects moving with clarity and focus.

What I usually help with:

Product & UX

  • Product and UX design for web and mobile platforms
  • UX audits and experience reviews
  • Design systems and scalable UI patterns
  • Conversion-focused landing pages
  • Product storytelling and user flows

Brand & Communication Systems

  • Brand identities, visual systems, and scalable brand foundations
  • Product-connected branding across UI, marketing, and sales
  • Brand positioning and narrative frameworks
  • Pitch decks, presentations, and strategic storytelling
  • Visual systems across products, brands, and large-scale communication

If you’re looking for a senior designer who can think strategically, execute hands-on, and move fast across product or branding challenges, let’s talk.

See more

Language

English
Advanced
Spanish; Castilian
Fluent
Portuguese
Fluent
French
Intermediate

Work Experience

Design Consultant at Senior Product, UX & Brand Designer (Consultant)
November 29, 2022 - Present
Independent consultant working on Product Design, Service Design, and product/service audits across multi-market projects. Led end-to-end initiatives from discovery and research to strategic definition and delivery, operating in high-complexity contexts with multiple stakeholders, markets, and business units. Strong cross-functional collaboration with Product, Engineering, Marketing, and Business teams. Supported strategic decision-making through qualitative research, heuristic audits, experience analysis, and service blueprints. Selected projects: ThinkDesign (NYC) — Product and Service Design for Middle East clients (Dubai and Beirut). Naranja X — Product and Service Design for a large-scale financial app with 6M+ daily accesses. Falabella Group — Product and Service Design across Chile, Peru, and Colombia. EasyDrinks — Systemic design consulting focused on brand and packaging systems for scalability.
Design Manager at Loft
February 1, 2020 - December 1, 2022
Led one of the company’s most complex initiatives, driving strategic design efforts across high-complexity digital products, with strong integration between Product, Engineering, Operations, and Business during a period of accelerated growth and structural transformation. Built and led a multidisciplinary design team (Product Design, Service Design, Research), defined design vision, governance, and rituals, and ensured consistency and strategic alignment. Migrated and unified CRM and real-estate financing processes, contributed to the merger of three companies, and delivered design leadership in a high-pressure context, exceeding targets.
Senior Product Designer at Escale | SalesTech SaaS
May 31, 2019 - January 31, 2020
Senior Product Designer during a growth and maturity phase, working across Product Design and Branding. Led a product-driven branding initiative, supporting visual identity, guidelines, and positioning to ensure consistency across brand, interface, and communication. Worked closely with Business and Marketing teams during a scaling phase. Later focused on Product Design, UX, and UI, contributing to platform evolution and strategic product decisions. Collaborated cross-functionally with Product, Engineering, and Business, supporting roadmap definition, prioritization, and key initiatives. Acted as a bridge between execution and strategy, supporting decision-making through qualitative research, data analysis, benchmarking, and desk research.
Senior Specialist UX/UI Designer at Claro
April 1, 2016 - August 1, 2017
Led UX/UI evolution for large-scale digital platforms, including cloud portals, checkout flows, and dashboards. Conducted interviews with internal users, performed desk research, and supported interface decisions. Worked with cross-functional teams in Product, Engineering, Marketing, and Business to optimize interfaces and conversions, emphasizing metrics and CRO.
Senior Specialist UX/UI Designer at Claro | Telecommunications & Digital Products
March 31, 2016 - August 29, 2017
Senior UX/UI Designer working on large-scale digital platforms within a growing product and design team. Contributed during the early stages of the product and design structure, supporting the evolution of UX and UI across cloud portals, checkout flows, and control dashboards. Conducted interviews with internal users to identify operational pain points and validate critical flows. Supported design decisions through desk research in enterprise contexts, with a metrics-driven approach focused on conversion and flow efficiency. Collaborated closely with engineering, commercial teams, and leadership.
Senior Interaction Designer at UOL / PagBank | Fintech & Digital Payments — Media Group
May 1, 2010 - March 29, 2016
Six-year career progression at UOL, starting as a junior designer and advancing to senior roles focused on interaction design, performance, and conversion. Member of the founding team of PagBank, contributing from the earliest stages to the design of user flows, experience, and conversion optimization for a large-scale digital financial product. Specialized work in CRO, funnel optimization, and metrics, with continuous testing and iteration. Participated in branding and communication initiatives, acting as a bridge between internal teams, agencies, and marketing campaigns. Close collaboration with engineering, marketing, and business teams in a fast-growth environment.

Education

Bachelor in Marketing & Advertising at Anhembi Morumbi
January 1, 2011 - December 29, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Professional Services, Media & Entertainment, Healthcare, Telecommunications, Real Estate & Construction
    paper Website Redesign — UX, UI & Storytelling

    This project focused on redesigning the website of a New York–based digital agency with global reach. The goal was to create a clear and trustworthy digital experience that communicates services and portfolio effectively. Through UX, UI and storytelling, the website was redesigned to balance elegance, modernity and clarity, respecting a more conservative audience while improving usability and reinforcing a professional perception.