I am a results-driven Performance Marketer with over 5 years of experience in B2B and B2C marketing across various sectors. My expertise lies in driving strategies that maximize revenue and conversions, leveraging market insights to optimize campaigns effectively. I am currently on an Australian Working Holiday Visa and excited about the potential opportunities ahead. With a strong foundation in data analysis and optimization, I ensure that every campaign I manage achieves its goals. I continuously seek to learn and adapt to the ever-evolving landscape of digital marketing, making me a valuable asset to any team.

YAP JIA JIE

PRO

I am a results-driven Performance Marketer with over 5 years of experience in B2B and B2C marketing across various sectors. My expertise lies in driving strategies that maximize revenue and conversions, leveraging market insights to optimize campaigns effectively. I am currently on an Australian Working Holiday Visa and excited about the potential opportunities ahead. With a strong foundation in data analysis and optimization, I ensure that every campaign I manage achieves its goals. I continuously seek to learn and adapt to the ever-evolving landscape of digital marketing, making me a valuable asset to any team.

Available to hire

I am a results-driven Performance Marketer with over 5 years of experience in B2B and B2C marketing across various sectors. My expertise lies in driving strategies that maximize revenue and conversions, leveraging market insights to optimize campaigns effectively. I am currently on an Australian Working Holiday Visa and excited about the potential opportunities ahead.
With a strong foundation in data analysis and optimization, I ensure that every campaign I manage achieves its goals. I continuously seek to learn and adapt to the ever-evolving landscape of digital marketing, making me a valuable asset to any team.

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Experience Level

Expert

Language

English
Fluent
Malay
Fluent

Work Experience

Performance Marketing Specialist at Global SaaS Product & Home Insurance
October 1, 2024 - Present
Played a pivotal role in driving strategy and media planning for success within the US market. Designed and executed performance marketing strategies. Managed and optimized media campaigns, generating over USD 7 figures in annual contract value.
Senior Executive, Performance Media at Publicis Groupe
February 1, 2023 - October 1, 2024
Drove performance and growth across channels, identifying trends and gathering actionable market insights. Developed and executed brand strategies while staying updated with market trends.
Digital Marketing Executive at Elfo Sdn Bhd
August 1, 2022 - February 1, 2023
Managed ad accounts, collaborated on content development, and enhanced landing page performance to improve conversions. Achieved KPI by identifying best practices through data analysis.
Digital Marketing Executive at JIN Design, The Visual Team & Nutrizus
March 1, 2021 - July 1, 2022
Drove SEM performance to generate leads through keyword research and campaign optimization. Managed EDM campaigns and collaborated with relevant teams.

Education

Bachelor Degree in Marketing at INTI International University
January 1, 2020 - March 4, 2025
Bachelor Degree in Marketing at INTI International University
January 1, 2018 - January 1, 2022

Qualifications

Google Ads Search Professional Certification
January 11, 2030 - March 4, 2026
Google Ads Video Professional Certification
January 11, 2030 - March 4, 2026
Google Ads Display Professional Certification
January 11, 2030 - March 4, 2026
Google UX Design Professional Certificate
January 11, 2030 - March 4, 2026
Meta Media Buying Professional
January 11, 2030 - March 4, 2026
IBM Data Science Professional Certificate
January 11, 2030 - March 4, 2026
Google Ads Search Professional Certification
January 1, 2023 - March 4, 2026
Google Ads Video Professional Certification
January 1, 2023 - March 4, 2026
Google Ads Display Professional Certification
January 1, 2023 - March 4, 2026
Google UX Design Professional Certificate
January 1, 2022 - March 4, 2026
Google IT Support Certificate
January 1, 2022 - March 4, 2026
Google Data Analytics Professional Certificate
January 1, 2021 - March 4, 2026
Meta Media Planning Professional
January 1, 2023 - March 4, 2026
IBM Data Science Professional Certificate
January 1, 2021 - March 4, 2026
Google Ads Search Professional Certification
January 11, 2030 - March 4, 2026
Google Ads Video Professional Certification
January 11, 2030 - March 4, 2026
Google Ads Display Professional Certification
January 11, 2030 - March 4, 2026
Google UX Design Professional Certificate
January 11, 2030 - March 4, 2026
Meta Media Buying Professional
January 11, 2030 - March 4, 2026
IBM Data Science Professional Certificate
January 11, 2030 - March 4, 2026
Google Data Analytics Professional Certificate
January 11, 2030 - March 4, 2026

Industry Experience

Financial Services, Software & Internet, Media & Entertainment