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I am Jielu Liu, a Communications and Marketing professional with international experience in content creation, PR coordination, and digital communications. I thrive in cross-cultural teams and enjoy shaping brand messaging across multiple channels. Currently freelancing for Dutch and Belgian markets, I support research, content development, and SEO optimization, while bridging language and cultural gaps to engage diverse audiences.…I am Jielu Liu, a Communications and Marketing professional with international experience in content creation, PR coordination, and digital communications. I thrive in cross-cultural teams and enjoy shaping brand messaging across multiple channels. Currently freelancing for Dutch and Belgian markets, I support research, content development, and SEO optimization, while bridging language and cultural gaps to engage diverse audiences.

Jielu Liu

Content Creator, Creative Producer, Copywriter, +3

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I am Jielu Liu, a Communications and Marketing professional with international experience in content creation, PR coordination, and digital communications. I thrive in cross-cultural teams and enjoy shaping brand messaging across multiple channels. Currently freelancing for Dutch and Belgian markets, I support research, content development, and SEO optimization, while bridging language and cultural gaps to engage diverse audiences.…I am Jielu Liu, a Communications and Marketing professional with international experience in content creation, PR coordination, and digital communications. I thrive in cross-cultural teams and enjoy shaping brand messaging across multiple channels. Currently freelancing for Dutch and Belgian markets, I support research, content development, and SEO optimization, while bridging language and cultural gaps to engage diverse audiences.

Available to hire

I am Jielu Liu, a Communications and Marketing professional with international experience in content creation, PR coordination, and digital communications. I thrive in cross-cultural teams and enjoy shaping brand messaging across multiple channels.

Currently freelancing for Dutch and Belgian markets, I support research, content development, and SEO optimization, while bridging language and cultural gaps to engage diverse audiences.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Language

English

Advanced

Dutch

Intermediate

Japanese

Intermediate

Work Experience

Public Relations & Digital Marketing Intern at Estee Lauder (Origins)

January 1, 2018 - January 1, 2019

Managed 40+ daily PR inquiries with timely responses and consistent brand messaging across media channels. Maintained a database of 300+ media and influencer contacts to support outreach and campaign coordination. Edited product copy to maintain brand tone and support digital visibility. Supported integrated PR and digital marketing campaigns by coordinating media requests and influencer collaborations. Prepared quarterly media exposure reports analyzing reach across print and digital platforms.

Editor & Content Assistant Intern at VIVI Magazine

January 1, 2017 - January 1, 2017

Assisted with editorial planning and photoshoot coordination, liaising with photographers, stylists, and models. Researched and drafted beauty and lifestyle articles aligned with editorial tone and digital publishing standards.

Freelance Communications & Content Projects at The Netherlands & Belgium

January 1, 2023 - Present

Developed content samples and communication materials for digital platforms, focusing on clarity, tone of voice, and audience engagement. Conducted research on EU-based organizations and adapted messaging styles for different cultural and market contexts. Strengthened SEO writing and analytics knowledge through hands-on practice and online training. Applied Dutch (B1) in daily and professional contexts to support communication and integration.