I'm a marketing professional with over three years of hands-on experience driving brand visibility and ROI across multiple channels. I specialize in SEO, paid search, email automation, and social media management, with a track record of turning data-driven insights into high-impact campaigns. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to deliver measurable business results. I love crafting compelling content and optimizing user experiences to boost engagement and retention, while building strong relationships with clients and partners to support sustainable growth.

Jihene Grima

I'm a marketing professional with over three years of hands-on experience driving brand visibility and ROI across multiple channels. I specialize in SEO, paid search, email automation, and social media management, with a track record of turning data-driven insights into high-impact campaigns. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to deliver measurable business results. I love crafting compelling content and optimizing user experiences to boost engagement and retention, while building strong relationships with clients and partners to support sustainable growth.

Available to hire

I’m a marketing professional with over three years of hands-on experience driving brand visibility and ROI across multiple channels. I specialize in SEO, paid search, email automation, and social media management, with a track record of turning data-driven insights into high-impact campaigns. I thrive in fast-paced environments and enjoy collaborating with cross-functional teams to deliver measurable business results.

I love crafting compelling content and optimizing user experiences to boost engagement and retention, while building strong relationships with clients and partners to support sustainable growth.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

Arabic
Fluent
French
Advanced
English
Fluent
Spanish; Castilian
Advanced

Work Experience

Marketing Manager at Pristine Jet Charter
January 1, 2025 - January 1, 2026
Led multi-channel marketing campaigns (SEO, Google Ads, email automation, LinkedIn & META) to drive qualified leads for luxury private jet charter services across UAE, UK, and KSA. Increased organic traffic by +45% in 6 months through on-site SEO optimization (structured data, content strategy, technical fixes via Search Console and Cloudflare). Managed and optimized +AED 40K/month Google Ads campaigns, reducing CPA by 30% while improving lead quality through continuous A/B testing and conversion tracking (GTM). Rebuilt key landing pages (e.g., Empty Legs, Aircraft Pages) with a focus on UX, CTAs, and lead generation, improving conversion rate from 1.2% to 3.8%. Created and distributed newsletters and automated email flows, contributing to a 22% increase in client retention. Ensured brand authority by managing online visibility through Crunchbase, industry directories, and PR mentions. Represented the company at high-profile networking events such as the Instant Dubai Forum, strengthen
Marketing Assistant at SPORT4TUNISIA
February 1, 2021 - January 1, 2023
Conducted in-depth market research and maintained active competitive intelligence, enabling strategic insights that enhanced campaign effectiveness. Managed and optimized social media channels, creating engaging content and moderating interactions, leading to a growth in online engagement. Planned and executed events and sponsorship campaigns, coordinating with multiple stakeholders to increase brand visibility and strengthen partnerships. Implemented data-driven strategies to enhance engagement, increasing social media reach and optimizing customer acquisition channels. Managed media planning and preparation of briefs for TV appearances. Implementation and preparation of the communication and promotion plan. Agency contact and preparation of briefs.
Junior Account Manager at 3SIXTY advertising
September 1, 2020 - January 1, 2021
Oversaw a diverse customer portfolio, ensuring high satisfaction levels and retention through proactive engagement and responsive account management. Negotiation of customer demands and requests. Attracting customers, offering services, and discussing opportunities. Preparation of reports and documentation of customer profile. Ensuring customer satisfaction and monitoring quality of services. Receive customer requests, respond to calls for tenders and conduct essential negotiations and discussions to sign contracts. Developed customer engagement strategies that boosted client retention and increased customer satisfaction. Tracked and analyzed KPIs, providing data-backed recommendations to refine marketing strategies.
Internship - Digital Marketing at WEBI
February 1, 2020 - May 1, 2020
Social media management and monthly reporting. Conducted national and international benchmarking, identifying best practices and opportunities to align strategies with market trends. Assisted in weekly timeline development, coordinating with cross-functional teams to align marketing initiatives with key project deadlines. Conducting active competitive intelligence.
Internship - Marketing at TAP4GLAM
June 1, 2019 - July 1, 2019
Conducted competitive benchmarking analysis to determine the best processes, strategies, and techniques for achieving business goals.

Education

MSc in advanced analysis of multivariate data and big data at University of Salamanca, Spain
September 1, 2023 - July 1, 2024
Licence in marketing and communication at ISG Tunis, Tunisia
September 1, 2017 - July 1, 2020
Baccalaureate in economics and management at Lycée Carthage presidency, Tunisia
September 1, 2016 - July 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet, Retail