Available to hire
I am an award-winning marketing executive who specializes in live events, hospitality, and ticketed attractions. I lead cross-functional teams and navigate partner, promoter, venue, and agency ecosystems to balance revenue objectives with operational, P&L, and stakeholder strategy. My teams have sold 10M+ tickets globally, and I founded a destination music festival with 95.1% high fan ratings while marketing thousands of shows for Nitro Circus Live, Cirque du Soleil, City Winery, and Atlanta’s Fox Theatre.
I’m passionate about crafting immersive experiences, forging strong sponsorships, and delivering data-driven campaigns. I’m currently building new ventures such as Lost Art Presents and continuing to drive growth across live entertainment ecosystems through strategic partnerships, innovative go-to-market approaches, and audience-first storytelling.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Founder, Head of Marketing at Lost Art Presents
August 1, 2024 - PresentBuilt on the foundation of Lost Art Music Festival, reimagined as smaller-scale, immersive, live event productions. Pivoted Lost Art Music Festival to Presents, producing a proof-of-concept event — live music meets photography exhibit — outperforming new market projections.
Board Member (Volunteer Leadership) at Sunnyside Music Festival
January 1, 2025 - Present25-year music and arts festival drawing 10,000+ attendees annually. Provided strategic leadership for committees on talent/programming, marketing, and sponsorships.
Contract – Marketing, Ticketing, Revenue at Original X Productions
February 1, 2025 - June 1, 2025Superfly’s experiential division specializing in location-based entertainment (LBE). Reporting to the CEO, developed integrated marketing relaunch campaign; 52.9% revenue increase over opening month.
Chief Revenue Officer at Bounce Empire
February 1, 2024 - August 1, 2024World’s largest indoor inflatable amusement park. Spearheaded cross-functional revenue and marketing strategies, resulting in an 18% increase in presale tickets in two months by optimizing systems and processes. Drove a 32% increase in original programming while reducing talent spend by 7%. Built forecasting for qualitative and quantitative actionable insights for full-funnel customer marketing.
Founder, Head of Marketing at Lost Art Music Festival
June 1, 2020 - December 1, 2024Destination music festival, land-locked concert cruise concept. Formulated company's mission, business plan, and strategic objectives; directed funding, budgeting, operations, ticketing, sponsor relationships, marketing, merchandising, staffing, production, and talent, surpassing initial revenue projections by 14%. Forged $100K worth of partnerships and sponsorships by year two; led 100+ cross-functional team to safely launch Atlanta's first post-Covid festival for thousands of fans.
VP Marketing & Sales Operations at Coastal Fuels, Inc (DBA Ethridge Enterprises)
June 1, 2021 - December 1, 2023Privately held land development company. Streamlined marketing and sales processes, resulting in a 10% cost reduction and an 11% sales increase for an $11M portfolio; equity partner for Walnut Green development of 110 residential lots, managed strategic relationships.
Marketing Director (Multi-Unit) at City Winery
April 1, 2020 - April 1, 2021National concert venue/winery/restaurant concept. Drove 19% average YOY revenue growth in four key markets (seven units). Launched multi-venue livestreaming concert vertical globally to 25K+ fans in 6 months; sponsor execution and activation management. Expanded CRM engagement by 15% and increased followers by 21%, while reducing costs by 50%.
Marketing Director at City Winery
June 1, 2016 - April 1, 2020Atlanta, GA. Promoted 400+ concerts and 450+ artists annually; venue ranked #40 in global ticket sales for Clubs. Scaled digital marketing initiatives nationally, ROI of $26 in ticket sales for every $1 spent. Secured and activated multi-year media and hotel sponsorships worth $1M+.
Director, Publicity at Allied Global Marketing (Acq. Marketing Inspirations)
June 1, 2014 - June 1, 2016International full-service integrated marketing agency. Led campaigns for live event, sports, and hospitality sectors; contributed to 3.6M+ tickets sold annually. Won 13 agency awards for Fox Theatre; activated sponsorships from Delta to Cox Communications.
Director of Digital Services at KEF Media
August 1, 2011 - June 1, 2014Acclaimed marketing & PR agency; Accounts included Coca-Cola, Visa, Infiniti, Nabisco. Launched digital services portfolio, driving $200K in annual revenue in year two and expanding the team's footprint.
Media Specialist at KEF Media
June 1, 2009 - August 1, 2011Produced, pitched, and bought media; client management and logistics for multiple concurrent projects.
Publicity Coordinator at Vanguard Records
January 1, 2007 - December 1, 2008Formerly the largest independent music label, acquired by Concord Records. Collaborated with managers and marketing to execute campaigns.
Publicity Assistant at Michelle Roche Media Relations
January 1, 2005 - December 1, 2006Boutique PR and marketing firm focusing on album releases and tour publicity; liaison between venues, artists, and media.
Education
Master of Arts (M.A.) in Communications at University of Georgia
January 11, 2030 - January 16, 2026Bachelor of Arts (B.A.) in Writing at Warren Wilson College
January 11, 2030 - January 16, 2026Qualifications
Google Ads Display Certification
January 11, 2030 - January 16, 2026Google Ads Search Certification
January 11, 2030 - January 16, 2026Google Analytics Certification
January 11, 2030 - January 16, 2026Event Marketing Expert Certificate
January 11, 2030 - January 16, 2026AI for Marketing Certificate
January 11, 2030 - January 16, 2026WSET Level Two Certification with Merit
January 11, 2030 - January 16, 2026Industry Experience
Media & Entertainment, Professional Services, Travel & Hospitality, Education, Other
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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