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I'm a customer-focused experiential marketing strategist with 14+ years of experience shaping global events, conferences, and experiential programs that reinforce brand strategy and drive business growth. I partner with executive leadership to align events with integrated campaigns, product launches, and sales initiatives, while maintaining multi-million-dollar budgets and ensuring ROI. I excel at leading cross-functional teams, optimizing processes, and delivering scalable live, virtual, and hybrid experiences. I thrive on data-driven decision making, risk management, and building attendee journeys that leave a lasting impression.…I'm a customer-focused experiential marketing strategist with 14+ years of experience shaping global events, conferences, and experiential programs that reinforce brand strategy and drive business growth. I partner with executive leadership to align events with integrated campaigns, product launches, and sales initiatives, while maintaining multi-million-dollar budgets and ensuring ROI. I excel at leading cross-functional teams, optimizing processes, and delivering scalable live, virtual, and hybrid experiences. I thrive on data-driven decision making, risk management, and building attendee journeys that leave a lasting impression.

Javanni Kiezer

Project Manager, Content Producer, Creative Director, +2

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I'm a customer-focused experiential marketing strategist with 14+ years of experience shaping global events, conferences, and experiential programs that reinforce brand strategy and drive business growth. I partner with executive leadership to align events with integrated campaigns, product launches, and sales initiatives, while maintaining multi-million-dollar budgets and ensuring ROI. I excel at leading cross-functional teams, optimizing processes, and delivering scalable live, virtual, and hybrid experiences. I thrive on data-driven decision making, risk management, and building attendee journeys that leave a lasting impression.…I'm a customer-focused experiential marketing strategist with 14+ years of experience shaping global events, conferences, and experiential programs that reinforce brand strategy and drive business growth. I partner with executive leadership to align events with integrated campaigns, product launches, and sales initiatives, while maintaining multi-million-dollar budgets and ensuring ROI. I excel at leading cross-functional teams, optimizing processes, and delivering scalable live, virtual, and hybrid experiences. I thrive on data-driven decision making, risk management, and building attendee journeys that leave a lasting impression.

Available to hire

I’m a customer-focused experiential marketing strategist with 14+ years of experience shaping global events, conferences, and experiential programs that reinforce brand strategy and drive business growth. I partner with executive leadership to align events with integrated campaigns, product launches, and sales initiatives, while maintaining multi-million-dollar budgets and ensuring ROI.

I excel at leading cross-functional teams, optimizing processes, and delivering scalable live, virtual, and hybrid experiences. I thrive on data-driven decision making, risk management, and building attendee journeys that leave a lasting impression.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Account Manager at Fusion Marketing

May 1, 2023 - Present

Led end-to-end strategy and execution for high-impact meetings, conferences, and incentive programs supporting enterprise client marketing and business objectives with attendance between 50 to 2,000 participants. Directed cross-functional internal teams and vendor partners to deliver cohesive, brand-aligned experiences at scale. Own and manage a $4.3M portfolio budget, implementing cost controls, forecasting, and ROI-focused decision-making. Served as a strategic advisor to senior clients, guiding program design, risk mitigation, and contract strategy for complex, multi-day events. Partner with executive leadership to deliver polished C-suite experiences at high-profile product launches and global trade shows.

Conventions and Events Manager at Abbott

December 1, 2021 - December 31, 2022

Developed and executed global event and experiential marketing strategies aligned with corporate brand and business objectives across global sales events, incentive programs, and tradeshows. Managed $1.5M, ensuring in program budgets while ensuring compliance with healthcare regulations and internal governance standards. Collaborated closely with marketing and communication teams to create cohesive event branding, creative assets, and attendee journeys. Oversaw international logistics and vendor partnerships, delivering consistent execution across regions and event formats. Measured program effectiveness and engagement to inform future event strategy and continuous improvement.

Event Planner at Noble Research Institute

November 1, 2019 - September 30, 2021

Led strategy and execution for a portfolio of 50+ annual events, positioning experiences as key engagement and brand building channels. Developed the organization’s trade show strategy to align with evolving business and branding goals. Partnered with internal stakeholders to design internal and external events that strengthened the organizational culture and audience connection. Managed a $750K budget and introduced data-driven planning and reporting processes to improve performance and efficiency.

Special Events Manager at Covenant House Texas

October 1, 2017 - September 30, 2019

Owned the strategic direction and execution of a multi-event portfolio, including signature gala, donor event, and thirty-party fundraisers. Led volunteer recruitment and training for 100+ personnel across major events. Partnered with development and marketing teams to drive attendance through integrated campaigns across digital and print channels. Managed a $1M budget with rigorous financial reporting, donor stewardship, and accountability standards.

Conference and Event Coordinator at American Society of Mechanical Engineers

April 1, 2013 - October 31, 2017

Planned and executed 40+ annual events, including a 5,000-attendee flagship conference, VIP meetings, and technical seminars and tradeshows. Managed cumulative budgets of $750K, including cost controls, vendor management, and reconciliation processes. Implemented new technologies for registration and payments, reducing processing time and improving attendee tracking. Spearheaded engagement campaigns that increased member participation and event ROI.