Hi, I’m Johann Kraus. I’m a design-driven art director and 3D designer with a BA in Advertising & Beyond from Willem de Kooning Academy. I specialize in corporate identity, visual direction, and multi-channel campaigns, blending brand systems with 3D, motion, and digital storytelling. I currently lead design at GreenGlam as Design Lead (Part Time) and collaborate with NEWFORMAT on art direction and 3D design for commercial campaigns, while taking on freelance projects for Zalando. I love crafting cohesive brand narratives, experimenting with new formats, and bringing ideas to life through bold visuals and accessible design.

Johann Kraus

Hi, I’m Johann Kraus. I’m a design-driven art director and 3D designer with a BA in Advertising & Beyond from Willem de Kooning Academy. I specialize in corporate identity, visual direction, and multi-channel campaigns, blending brand systems with 3D, motion, and digital storytelling. I currently lead design at GreenGlam as Design Lead (Part Time) and collaborate with NEWFORMAT on art direction and 3D design for commercial campaigns, while taking on freelance projects for Zalando. I love crafting cohesive brand narratives, experimenting with new formats, and bringing ideas to life through bold visuals and accessible design.

Available to hire

Hi, I’m Johann Kraus. I’m a design-driven art director and 3D designer with a BA in Advertising & Beyond from Willem de Kooning Academy. I specialize in corporate identity, visual direction, and multi-channel campaigns, blending brand systems with 3D, motion, and digital storytelling.

I currently lead design at GreenGlam as Design Lead (Part Time) and collaborate with NEWFORMAT on art direction and 3D design for commercial campaigns, while taking on freelance projects for Zalando. I love crafting cohesive brand narratives, experimenting with new formats, and bringing ideas to life through bold visuals and accessible design.

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Language

German
Fluent
English
Fluent
Swedish
Fluent
Italian
Intermediate
French
Beginner

Work Experience

Assistant Art Director at Zalando
March 1, 2025 - May 1, 2025
Freelance Assistant Art Director for NEWFORMAT 2025 (March - May); Project: Under Disclosure
Art Direction & 3D Design Intern at NEWFORMAT 2024
January 1, 2024 - January 1, 2024
Art direction and 3D design for commercial campaigns.
Design Lead (Part Time) at GreenGlam
January 1, 2019 - Present
Corporate Identity, Visual Direction
Design Lead at GreenGlam
January 1, 2019 - Present
Design Lead (Part Time) – Corporate Identity, Visual Direction
Intern at NEWFORMAT
January 1, 2024 - January 1, 2024
Art direction and 3D design for commercial campaigns
Assistant Art Director, Freelance at Zalando
March 1, 2025 - May 31, 2025
Assistant Art Director for Zalando under NEWFORMAT 2025

Education

Bachelor of Arts (Advertising & Beyond) at Willem de Kooning Academy
January 1, 2021 - January 1, 2025
General University Entrance Qualification (Abitur) at Maria-Theresia-Gymnasium
January 1, 2012 - January 1, 2020
Bachelor of Arts (Advertising & Beyond) at Willem de Kooning Academy
January 1, 2021 - January 1, 2025
General University Entrance Qualification (Abitur) at Maria-Theresia-Gymnasium
January 1, 2012 - January 1, 2020

Qualifications

General University Entrance Qualification (Abitur)
January 1, 2012 - January 1, 2020

Industry Experience

Media & Entertainment, Software & Internet, Professional Services