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I'm a seasoned fashion merchandising leader with 19+ years of experience partnering with global brands and major retailers. I drive product strategy, assortment planning, supplier relationships, and cross-functional leadership to deliver strong sales growth and healthy margins. I thrive in fast-paced retail environments and excel at turning consumer trends into actionable plans across multiple channels. I build high-performing teams, optimize buying and promotion execution, and design strategic seasonal plans that align with corporate goals. Passionate about fashion and data-driven merchandising, I enjoy collaborating with brands, vendors, and retail teams to deliver compelling assortments and profitable growth.…I'm a seasoned fashion merchandising leader with 19+ years of experience partnering with global brands and major retailers. I drive product strategy, assortment planning, supplier relationships, and cross-functional leadership to deliver strong sales growth and healthy margins. I thrive in fast-paced retail environments and excel at turning consumer trends into actionable plans across multiple channels. I build high-performing teams, optimize buying and promotion execution, and design strategic seasonal plans that align with corporate goals. Passionate about fashion and data-driven merchandising, I enjoy collaborating with brands, vendors, and retail teams to deliver compelling assortments and profitable growth.

Ririn Agustin

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I'm a seasoned fashion merchandising leader with 19+ years of experience partnering with global brands and major retailers. I drive product strategy, assortment planning, supplier relationships, and cross-functional leadership to deliver strong sales growth and healthy margins. I thrive in fast-paced retail environments and excel at turning consumer trends into actionable plans across multiple channels. I build high-performing teams, optimize buying and promotion execution, and design strategic seasonal plans that align with corporate goals. Passionate about fashion and data-driven merchandising, I enjoy collaborating with brands, vendors, and retail teams to deliver compelling assortments and profitable growth.…I'm a seasoned fashion merchandising leader with 19+ years of experience partnering with global brands and major retailers. I drive product strategy, assortment planning, supplier relationships, and cross-functional leadership to deliver strong sales growth and healthy margins. I thrive in fast-paced retail environments and excel at turning consumer trends into actionable plans across multiple channels. I build high-performing teams, optimize buying and promotion execution, and design strategic seasonal plans that align with corporate goals. Passionate about fashion and data-driven merchandising, I enjoy collaborating with brands, vendors, and retail teams to deliver compelling assortments and profitable growth.

Available to hire

I’m a seasoned fashion merchandising leader with 19+ years of experience partnering with global brands and major retailers. I drive product strategy, assortment planning, supplier relationships, and cross-functional leadership to deliver strong sales growth and healthy margins. I thrive in fast-paced retail environments and excel at turning consumer trends into actionable plans across multiple channels.

I build high-performing teams, optimize buying and promotion execution, and design strategic seasonal plans that align with corporate goals. Passionate about fashion and data-driven merchandising, I enjoy collaborating with brands, vendors, and retail teams to deliver compelling assortments and profitable growth.

Skills

Experience Level

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

General Merchandiser Manager – Fashion & Lifestyle at PT. Trans Retail Indonesia (Transmart Dept Store)

January 1, 2021 - January 1, 2025

Head of fashion and general merchandise planning across all categories. Set and track KPIs on sales, margin, and inventory performance for 76 outlets. Designed and implemented strategic seasonal buying plans aligned with fashion trends. Built strong supplier networks, optimizing lead times and negotiating cost efficiencies. Mentored and developed a team of 14, ensuring alignment with corporate goals.

Senior Category Manager – Fashion & Lifestyles at PT. Trans Retail Indonesia (Transmart Dept Store)

January 1, 2017 - January 1, 2021

Managed multi-category fashion departments, including direct and consignment-based businesses. Developed marketing campaigns in partnership with brands for seasonal launches. Collaborated with visual and retail operations teams for in-store executions.

Senior Merchandiser – Global Fashion Brand at PT Hollit International

January 1, 2014 - January 1, 2017

Worked with European and Korean fashion brands including S.Oliver and Lacoste. Delivered on-time sampling and production by leading cross-functional coordination. Handled sourcing, price negotiation, and costing analysis based on buyer expectations.

Senior Merchandiser – US Retail Clients at PT. Intra Benua Maju Abadi

January 1, 2007 - January 1, 2014

Managed merchandising for Walmart, Target, and other US clients. Ensured compliance with testing standards and U.S. import documentation. Led full merchandising calendar from development to shipment.

Junior Merchandiser – O’Neill Europe at PT Optima Tiga Biru

January 1, 2003 - January 1, 2004

Coordinated samples and pre-production for European outdoor apparel. Focused on material ordering and production accuracy.

Junior Merchandiser – Sleepwear Brands at PT Comtexindo Indonesia

January 1, 2002 - January 1, 2003

Responsible for sample and production delivery for sleepwear brands.

Management Staff at PT Bali Nirwana Garment

January 1, 1998 - January 1, 2002

Management staff role.