Joao Lucas Vivas

Available to hire

Hi, I’m Joao Lucas Vivas. I’m a media buyer focusing on profitable growth for DTC brands, with over four years of experience managing paid media and Meta Ads campaigns.

About

Hi, I’m Joao Lucas Vivas. I’m a media buyer focusing on profitable growth for DTC brands, with over four years of experience managing paid media and Meta Ads campaigns. I excel at testing creative angles, scaling thoughtfully, and maintaining strong budget discipline to maximize ROAS.
I thrive on turning data into action. I’ve built dashboards and reporting to give clients clear visibility into spend, CPA, ROAS, and blended metrics, and I’ve refined testing frameworks to reduce CPA and CAC while improving attribution and overall efficiency.

  • 5 years' experience
  • Joined January 2025

Languages

  • EnglishFluent
  • Spanish; CastilianAdvanced
  • PortugueseFluent

Industry experience

  • Media & Entertainment
  • Retail
  • Software & Internet
  • Professional Services

More experts in Rio de Janeiro, Brazil

Work experience· 4 roles

Freelancer Media Buyer · UpworkNov 2023 – Jan 2026 · 2 yrs 3 mos

Managed paid media campaigns for DTC brands, focusing on Meta/Facebook Advertising, Google Ads, and TikTok. Isolated winning creatives to restructure testing, reducing CPA by 40% after scaling. Aligned offers and simplified mobile checkout to boost ROAS from 1.4x to 3.5x. Built client dashboards to track spend, CPA, ROAS, and blended metrics for clearer scaling decisions.

Paid Media Buyer · Moy MediaSep 2022 – Oct 2023 · 1 yr 2 mos

Scaled Meta Ads for DTC brands from testing to higher spend while maintaining CPA and ROAS targets. Built performance reporting in Looker to track spend, CPA, ROAS, and blended metrics for client visibility. Reduced CAC by 20% by leveraging Triple Whale blended metrics to improve budget allocation and campaign efficiency.

Media Buyer · Sweat Pants AgencyJan 2022 – Sep 2022 · 9 mos

Owned $5K–$20K daily spend across Meta and TikTok for DTC brands, scaling accounts while maintaining CPA and ROAS targets. Improved attribution clarity using GA4 blended metrics to guide budget allocation. Reduced CPA by 20% through consistent creative iteration and performance feedback loops.

Ecommerce Owner · Avocado Leash (Shopify store)Nov 2020 – Jan 2022 · 1 yr 3 mos

Education

Business · Orange Coast College2019 – 2021
Business Administration Program · Orange Coast College2017 – 2019
Bachelor in Marketing (Partial) · Universidade La Salle2014 – 2016

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