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Hi, I’m Joao Lucas Vivas. I’m a media buyer focusing on profitable growth for DTC brands, with over four years of experience managing paid media and Meta Ads campaigns. I excel at testing creative angles, scaling thoughtfully, and maintaining strong budget discipline to maximize ROAS. I thrive on turning data into action. I’ve built dashboards and reporting to give clients clear visibility into spend, CPA, ROAS, and blended metrics, and I’ve refined testing frameworks to reduce CPA and CAC while improving attribution and overall efficiency.…Hi, I’m Joao Lucas Vivas. I’m a media buyer focusing on profitable growth for DTC brands, with over four years of experience managing paid media and Meta Ads campaigns. I excel at testing creative angles, scaling thoughtfully, and maintaining strong budget discipline to maximize ROAS. I thrive on turning data into action. I’ve built dashboards and reporting to give clients clear visibility into spend, CPA, ROAS, and blended metrics, and I’ve refined testing frameworks to reduce CPA and CAC while improving attribution and overall efficiency.

Joao Lucas Vivas

Media Coordinator, Social Media Manager, Digital Marketer, +5

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Hi, I’m Joao Lucas Vivas. I’m a media buyer focusing on profitable growth for DTC brands, with over four years of experience managing paid media and Meta Ads campaigns. I excel at testing creative angles, scaling thoughtfully, and maintaining strong budget discipline to maximize ROAS. I thrive on turning data into action. I’ve built dashboards and reporting to give clients clear visibility into spend, CPA, ROAS, and blended metrics, and I’ve refined testing frameworks to reduce CPA and CAC while improving attribution and overall efficiency.…Hi, I’m Joao Lucas Vivas. I’m a media buyer focusing on profitable growth for DTC brands, with over four years of experience managing paid media and Meta Ads campaigns. I excel at testing creative angles, scaling thoughtfully, and maintaining strong budget discipline to maximize ROAS. I thrive on turning data into action. I’ve built dashboards and reporting to give clients clear visibility into spend, CPA, ROAS, and blended metrics, and I’ve refined testing frameworks to reduce CPA and CAC while improving attribution and overall efficiency.

Available to hire

Hi, I’m Joao Lucas Vivas. I’m a media buyer focusing on profitable growth for DTC brands, with over four years of experience managing paid media and Meta Ads campaigns. I excel at testing creative angles, scaling thoughtfully, and maintaining strong budget discipline to maximize ROAS.
I thrive on turning data into action. I’ve built dashboards and reporting to give clients clear visibility into spend, CPA, ROAS, and blended metrics, and I’ve refined testing frameworks to reduce CPA and CAC while improving attribution and overall efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Portuguese

Fluent

Work Experience

Freelancer Media Buyer at Upwork

November 1, 2023 - January 1, 2026

Managed paid media campaigns for DTC brands, focusing on Meta/Facebook Advertising, Google Ads, and TikTok. Isolated winning creatives to restructure testing, reducing CPA by 40% after scaling. Aligned offers and simplified mobile checkout to boost ROAS from 1.4x to 3.5x. Built client dashboards to track spend, CPA, ROAS, and blended metrics for clearer scaling decisions.

Paid Media Buyer at Moy Media

September 1, 2022 - October 1, 2023

Scaled Meta Ads for DTC brands from testing to higher spend while maintaining CPA and ROAS targets. Built performance reporting in Looker to track spend, CPA, ROAS, and blended metrics for client visibility. Reduced CAC by 20% by leveraging Triple Whale blended metrics to improve budget allocation and campaign efficiency.

Media Buyer at Sweat Pants Agency

January 1, 2022 - September 1, 2022

Owned $5K–$20K daily spend across Meta and TikTok for DTC brands, scaling accounts while maintaining CPA and ROAS targets. Improved attribution clarity using GA4 blended metrics to guide budget allocation. Reduced CPA by 20% through consistent creative iteration and performance feedback loops.

Ecommerce Owner at Avocado Leash (Shopify store)

November 1, 2020 - January 1, 2022

Launched Avocado Leash from the ground up, generating $200K in revenue within the first 3 months. Owned the full DTC operation, including product sourcing, paid media, customer support, and fulfillment, focusing on profitability and scale.