Product Designer at Audi

Led the redesign of the neo-discount architecture to streamline tech and reduce maintenance overhead, delivering a scalable framework that accelerates design-to-development by 80%. Led the parental control suite for a teen feature, achieving adoption by over 1,000 active users in its first year. Strategized and delivered 15+ post-launch product enhancements, from currency exchange features to engagement-driven capabilities. Fixed a critical product communication breakdown by overhauling online support pages to streamline documentation maintenance and expansion. Fostered cross-functional alignment with Product, Marketing, and Engineering to deliver an end-to-end user experience from initial messaging to final UI.

UI/UX Designer at Num Base Group

Led the design for a new eSIM app from initial user journey mapping to a high-fidelity prototype validating the core user flow with stakeholders. Led the redesign of a digital business card app, leveraging qualitative user feedback and iterative prototyping to improve task success rates and user satisfaction.