Joël Morissette – Multimedia Designer / Art Director
Visual & Strategic Universe Architect
Montreal, QC
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Professional Profile
Multidisciplinary Art Director with over 15 years of experience designing and leading powerful brand universes. I combine strategy, aesthetics and emotion to create long-lasting identities, immersive experiences and cohesive campaigns. My approach merges creative rigor, visual intuition and a deep understanding of the human dimension behind every brand.
Core Competencies
• Art direction & strategic brand vision
• Branding, visual identity and visual storytelling
• UI/UX design and digital creative direction
• Integrated campaigns and multimedia production
• Concept creation & immersive universe design (shows, exhibitions, festivals)
• Creative management and supervision of multidisciplinary teams
• Client presentation, strategic guidance and clear communication
• Fast execution, adaptability, attention to detail
• Storyboarding, illustration and narrative design
• Graphic design, social media content and product creation
Professional Experience
Art Director & Brand Strategist JM7 Design / Studio Varvara
2005 – Present – Montreal
• Designed and directed brand identities for cultural, tech and event-based companies.
• Created fully developed universes: identity, brand guidelines, web, motion and spatial design.
• Led designers and coordinated with copywriters, strategists and producers.
• Presented and supported strategic directions for major clients (Ubisoft, Schneider Electric, AXA, etc.).
• Developed innovative platforms and concepts (Quantum Bloom, Elevate Me, ALIANZA Festival).
• Marketing and design for Zorah Biocosmétique.
• Creation and activation of event sites and 3D layout plans.
Strategic Design Consultant Novem Digital
2024 – Present
• Designed the identity and interface of an AI-driven energy-management platform.
• Collaborated with international partners (Schneider, AXA XL) on UI/UX direction.
• Enhanced user experience and strengthened visual branding.
Art Director – Ubisoft Montreal / ICE Multimédia
2000 – 2005
• Art direction on educational and immersive video game projects.
• Winner of the OCTAS Public Award for Le Pays des Pierres Magiques.
• Managed creative teams and oversaw visual, audio and interactive deliverables.
Education
Bachelor’s Degree in Graphic Design
Université du Québec à Montréal (UQAM)
Languages
• French (native)
• English (fluent)
Distinctive Traits
• Holistic vision: from core concept to global brand coherence
• Human-centered creative leadership and collaboration
• Strong visual rigor and artistic sensitivity
• Ability to translate complex strategies into clear, powerful universes
• Deep listening and client-focused creativity
• Great illustration Skill
Experience Level
Language
Work Experience
Education
Qualifications
Industry Experience
Experience Level
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