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I am a Marketing Operations professional with 8+ years of experience building and optimizing automated campaigns, CRM workflows, and lead funnel processes across enterprise platforms. I excel at translating marketing strategy into scalable systems, data-driven insights, and automation that boost efficiency, accuracy, and campaign performance. In my recent roles, I’ve audited and refreshed email lifecycle journeys, restructured audience segmentation, and driven measurable improvements in conversions and data quality. While specializing in high-growth hospitality, travel, and media brands, I consistently deliver scalable automation and impactful campaigns for any organization that values aligning innovative strategies with clear business goals.…I am a Marketing Operations professional with 8+ years of experience building and optimizing automated campaigns, CRM workflows, and lead funnel processes across enterprise platforms. I excel at translating marketing strategy into scalable systems, data-driven insights, and automation that boost efficiency, accuracy, and campaign performance. In my recent roles, I’ve audited and refreshed email lifecycle journeys, restructured audience segmentation, and driven measurable improvements in conversions and data quality. While specializing in high-growth hospitality, travel, and media brands, I consistently deliver scalable automation and impactful campaigns for any organization that values aligning innovative strategies with clear business goals.

Joy Marcellus

Marketing Automation Specialist, Marketing Strategist, Marketing Analyst, +2

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I am a Marketing Operations professional with 8+ years of experience building and optimizing automated campaigns, CRM workflows, and lead funnel processes across enterprise platforms. I excel at translating marketing strategy into scalable systems, data-driven insights, and automation that boost efficiency, accuracy, and campaign performance. In my recent roles, I’ve audited and refreshed email lifecycle journeys, restructured audience segmentation, and driven measurable improvements in conversions and data quality. While specializing in high-growth hospitality, travel, and media brands, I consistently deliver scalable automation and impactful campaigns for any organization that values aligning innovative strategies with clear business goals.…I am a Marketing Operations professional with 8+ years of experience building and optimizing automated campaigns, CRM workflows, and lead funnel processes across enterprise platforms. I excel at translating marketing strategy into scalable systems, data-driven insights, and automation that boost efficiency, accuracy, and campaign performance. In my recent roles, I’ve audited and refreshed email lifecycle journeys, restructured audience segmentation, and driven measurable improvements in conversions and data quality. While specializing in high-growth hospitality, travel, and media brands, I consistently deliver scalable automation and impactful campaigns for any organization that values aligning innovative strategies with clear business goals.

Available to hire

I am a Marketing Operations professional with 8+ years of experience building and optimizing automated campaigns, CRM workflows, and lead funnel processes across enterprise platforms. I excel at translating marketing strategy into scalable systems, data-driven insights, and automation that boost efficiency, accuracy, and campaign performance.

In my recent roles, I’ve audited and refreshed email lifecycle journeys, restructured audience segmentation, and driven measurable improvements in conversions and data quality. While specializing in high-growth hospitality, travel, and media brands, I consistently deliver scalable automation and impactful campaigns for any organization that values aligning innovative strategies with clear business goals.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Email & CRM Specialist (Contract) at Scenic Luxury Cruises & Tours

September 1, 2025 - September 1, 2025

Contracted as an email marketing expert to audit automated lifecycle journeys, review program logic, and recommend enhancements that improved the customer journey across channels. Rebuilt and standardized segmentation frameworks that enhanced audience relevance and campaign scalability, boosting conversions and reducing unsubscribe rates from 0.42% to 0.12%, retaining hundreds of leads for future lifecycle campaigns. Improved data accuracy for campaign performance reporting by auditing and reformatting phone call import files, increasing successful data matches between customer bookings and digital campaigns by 30% and developing standardized reporting documentation for future imports.

Email Marketing & Database Manager at Fresh Tracks Canada

April 1, 2024 - April 1, 2024

Implemented CRM-driven audience testing to enhance email newsletter performance, leveraging behavioral segmentation and data analytics to optimize dynamic content and strengthen personalization across lifecycle stages. Restructured an automated lead nurturing program in Marketo that improved lead-to-sales conversion by 22% by strategically identifying key interaction points and tailoring content accordingly. Created a custom field and triggered workflows between Marketo and Salesforce, improving lead qualification accuracy and enabling sales operations efficiency. Increased website mobile conversion from email by 64% by introducing a mobile-first design tool, improving email optimization across devices. Launched NorthernLightsCanada.com’s email and database infrastructure in partnership with cross-functional teams, enabling scalable automation and meeting a critical go-live deadline that expanded digital lead capture. Analyzed promotional pricing and customer response data to inform

Senior Marketing Specialist at Scenic Luxury Cruises & Tours

February 1, 2022 - February 1, 2022

Directed end-to-end production and vendor coordination for all marketing collateral, ensuring timely fulfillment and seamless alignment with multi-channel promotional campaigns. Collaborated with global teams to develop and implement targeted CRM campaigns, leveraging relational database queries for precision segmentation. Developed campaign content strategy for welcome journeys, aligning storytelling with regional consumer interests to increase lead conversion from email by 27%. Increased registrations by 45% for event marketing campaigns by initiating new event registration forms online.

Marketing Coordinator at Emerald Cruises

April 1, 2021 - April 1, 2021

Spearheaded the launch of the company’s first B2B travel trade email newsletter, building B2B thought leadership and strengthening partnerships. Directed cross-channel campaign content creation and deployment across email and social media platforms including Instagram, Facebook, and third-party travel channels aligning messaging to platform best practices. Managed end-to-end event logistics, including venue sourcing, creative direction, collateral production, and performance reporting, ensuring seamless execution. Oversaw the production and distribution of marketing materials, ensuring quality and timely delivery to support promotional efforts across digital and traditional channels.