Hey there! I’m an Art Director and Creative Consultant with over 25 years of experience, with 15 years in digital. I’m all about creative thinking and craft of creating advertising that is engaging, entertaining and disruptive. You can see it all here _Website not available. Sign in: https://www.twine.net/signup_ In parallel with working with ad agencies I’ve also have a passion for helping brands with limited budgets ‘outthink’ their competition through strategic creative thinking, based on human insight. For many of these brands, partnering with freelance creatives offers accessibility, scalability, and exceptional value. Providing agile, tailored solutions that align with their budgets and requirements while upholding the highest standards of quality. By engaging with me and my freelance colleagues, they not only gain a service provider but also a committed ally invested in their business success. Together, we ensure consistency and clarity in their brands communications and strategy, giving them a competitive advantage.

jmartdirectornerd

5.0 (2 reviews)

Hey there! I’m an Art Director and Creative Consultant with over 25 years of experience, with 15 years in digital. I’m all about creative thinking and craft of creating advertising that is engaging, entertaining and disruptive. You can see it all here _Website not available. Sign in: https://www.twine.net/signup_ In parallel with working with ad agencies I’ve also have a passion for helping brands with limited budgets ‘outthink’ their competition through strategic creative thinking, based on human insight. For many of these brands, partnering with freelance creatives offers accessibility, scalability, and exceptional value. Providing agile, tailored solutions that align with their budgets and requirements while upholding the highest standards of quality. By engaging with me and my freelance colleagues, they not only gain a service provider but also a committed ally invested in their business success. Together, we ensure consistency and clarity in their brands communications and strategy, giving them a competitive advantage.

Available to hire

Hey there! I’m an Art Director and Creative Consultant with over 25 years of experience, with 15 years in digital. I’m all about creative thinking and craft of creating advertising that is engaging, entertaining and disruptive.

You can see it all here Website not available. Sign in: https://www.twine.net/signup

In parallel with working with ad agencies I’ve also have a passion for helping brands with limited budgets ‘outthink’ their competition through strategic creative thinking, based on human insight.

For many of these brands, partnering with freelance creatives offers accessibility, scalability, and exceptional value. Providing agile, tailored solutions that align with their budgets and requirements while upholding the highest standards of quality.

By engaging with me and my freelance colleagues, they not only gain a service provider but also a committed ally invested in their business success. Together, we ensure consistency and clarity in their brands communications and strategy, giving them a competitive advantage.

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Skills

Ad
Advert Design
Ad
Advertising Illustration
Pi
Pitch Deck
Le
Leadership
Lo
Logo
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Experience Level

Advert Design
Expert
Advertising Illustration
Expert
Pitch Deck
Expert
Leadership
Expert
Logo
Expert
Copywriting
Expert
Social Media Design
Expert
Email Design
Intermediate
Motion Graphic
Intermediate
Adobe After Effects
Intermediate
App Design
Beginner
See more

Language

Irish
Intermediate

Education

BA Marketing and Advertising at Dublin Insitute of Technology
September 20, 1989 - May 20, 1992
Diploma at Dublin Insitute of Technology
September 20, 1987 - May 20, 1989
Visual Communications
Diploma at Digital Marketing Institute
January 12, 2024 - February 12, 2025
Diploma in Artificial Intelligence at Digitial Marketing Institute
January 12, 2025 - June 12, 2024
Ai in Digital Marketing
Certificate in Generative Artificial Intelligence at Udemy
January 12, 2024 - January 12, 2025

Qualifications

BA Marketing and Advertising
September 20, 1989 - May 20, 1992
Diploma
September 20, 1987 - May 20, 1989
Diploma in Digital Marketing
January 12, 2024 - February 16, 2025
Diploma in Generative AI
January 12, 2024 - June 12, 2024

Industry Experience

Media & Entertainment
    uniE621 CORNING MUSEUM OF GLASS
    The Corning Museum of Glass faced the competitive holiday entertainment market in New York State, needing to stand out as a premier destination for families seeking meaningful experiences during the festive season. Despite housing world-class exhibitions and interactive experiences for all ages, the museum needed to cut through the noise of traditional holiday attractions. We recognized that the museum’s unique blend of art, science, and hands-on activities could be communicated through clever wordplay that would appeal to both parents and children. This approach would highlight the museum’s multifaceted nature while maintaining an engaging, lighthearted tone that resonates during the holiday period. We developed a witty, dual-layered campaign that showcased the museum’s diverse offerings through creative wordplay. The campaign messaging cleverly intertwined glass-related terminology with familiar holiday phrases, creating memorable, smile-inducing communications that highlighted the museum’s various attractions. The campaign was strategically deployed across: Out-of-home placements in high-traffic family areas across New York State Targeted social media content that encouraged sharing and engagement Location-based digital advertising to capture holiday travelers The playful approach successfully positioned The Corning Museum of Glass as an unexpected yet compelling holiday destination, differentiating it from traditional seasonal attractions while emphasizing its appeal to visitors of all ages.
    uniE621 CORNING MUSEUM OF GLASS
    The Corning Museum of Glass faced the competitive holiday entertainment market in New York State, needing to stand out as a premier destination for families seeking meaningful experiences during the festive season. Despite housing world-class exhibitions and interactive experiences for all ages, the museum needed to cut through the noise of traditional holiday attractions. We recognized that the museum’s unique blend of art, science, and hands-on activities could be communicated through clever wordplay that would appeal to both parents and children. This approach would highlight the museum’s multifaceted nature while maintaining an engaging, lighthearted tone that resonates during the holiday period. We developed a witty, dual-layered campaign that showcased the museum’s diverse offerings through creative wordplay. The campaign messaging cleverly intertwined glass-related terminology with familiar holiday phrases, creating memorable, smile-inducing communications that highlighted the museum’s various attractions. The campaign was strategically deployed across: Out-of-home placements in high-traffic family areas across New York State Targeted social media content that encouraged sharing and engagement Location-based digital advertising to capture holiday travelers The playful approach successfully positioned The Corning Museum of Glass as an unexpected yet compelling holiday destination, differentiating it from traditional seasonal attractions while emphasizing its appeal to visitors of all ages.
    uniE621 CORNING MUESUM OF GLASS
    The Corning Museum of Glass faced the competitive holiday entertainment market in New York State, needing to stand out as a premier destination for families seeking meaningful experiences during the festive season. Despite housing world-class exhibitions and interactive experiences for all ages, the museum needed to cut through the noise of traditional holiday attractions. We recognized that the museum’s unique blend of art, science, and hands-on activities could be communicated through clever wordplay that would appeal to both parents and children. This approach would highlight the museum’s multifaceted nature while maintaining an engaging, lighthearted tone that resonates during the holiday period. We developed a witty, dual-layered campaign that showcased the museum’s diverse offerings through creative wordplay. The campaign messaging cleverly intertwined glass-related terminology with familiar holiday phrases, creating memorable, smile-inducing communications that highlighted the museum’s various attractions. The campaign was strategically deployed across: Out-of-home placements in high-traffic family areas across New York State Targeted social media content that encouraged sharing and engagement Location-based digital advertising to capture holiday travelers The playful approach successfully positioned The Corning Museum of Glass as an unexpected yet compelling holiday destination, differentiating it from traditional seasonal attractions while emphasizing its appeal to visitors of all ages.
    uniE621 CORNING MUSEUM OF GLASS
    The Corning Museum of Glass faced the competitive holiday entertainment market in New York State, needing to stand out as a premier destination for families seeking meaningful experiences during the festive season. Despite housing world-class exhibitions and interactive experiences for all ages, the museum needed to cut through the noise of traditional holiday attractions. We recognized that the museum’s unique blend of art, science, and hands-on activities could be communicated through clever wordplay that would appeal to both parents and children. This approach would highlight the museum’s multifaceted nature while maintaining an engaging, lighthearted tone that resonates during the holiday period. We developed a witty, dual-layered campaign that showcased the museum’s diverse offerings through creative wordplay. The campaign messaging cleverly intertwined glass-related terminology with familiar holiday phrases, creating memorable, smile-inducing communications that highlighted the museum’s various attractions. The campaign was strategically deployed across: Out-of-home placements in high-traffic family areas across New York State Targeted social media content that encouraged sharing and engagement Location-based digital advertising to capture holiday travelers The playful approach successfully positioned The Corning Museum of Glass as an unexpected yet compelling holiday destination, differentiating it from traditional seasonal attractions while emphasizing its appeal to visitors of all ages.
    uniE621 CORNING MUSEM OF GLASS
    The Corning Museum of Glass faced the competitive holiday entertainment market in New York State, needing to stand out as a premier destination for families seeking meaningful experiences during the festive season. Despite housing world-class exhibitions and interactive experiences for all ages, the museum needed to cut through the noise of traditional holiday attractions. We recognized that the museum’s unique blend of art, science, and hands-on activities could be communicated through clever wordplay that would appeal to both parents and children. This approach would highlight the museum’s multifaceted nature while maintaining an engaging, lighthearted tone that resonates during the holiday period. We developed a witty, dual-layered campaign that showcased the museum’s diverse offerings through creative wordplay. The campaign messaging cleverly intertwined glass-related terminology with familiar holiday phrases, creating memorable, smile-inducing communications that highlighted the museum’s various attractions. The campaign was strategically deployed across: Out-of-home placements in high-traffic family areas across New York State Targeted social media content that encouraged sharing and engagement Location-based digital advertising to capture holiday travelers The playful approach successfully positioned The Corning Museum of Glass as an unexpected yet compelling holiday destination, differentiating it from traditional seasonal attractions while emphasizing its appeal to visitors of all ages.
    uniE621 CORNING MUSEUM OF GLASS
    The Corning Museum of Glass faced the competitive holiday entertainment market in New York State, needing to stand out as a premier destination for families seeking meaningful experiences during the festive season. Despite housing world-class exhibitions and interactive experiences for all ages, the museum needed to cut through the noise of traditional holiday attractions. We recognized that the museum’s unique blend of art, science, and hands-on activities could be communicated through clever wordplay that would appeal to both parents and children. This approach would highlight the museum’s multifaceted nature while maintaining an engaging, lighthearted tone that resonates during the holiday period. We developed a witty, dual-layered campaign that showcased the museum’s diverse offerings through creative wordplay. The campaign messaging cleverly intertwined glass-related terminology with familiar holiday phrases, creating memorable, smile-inducing communications that highlighted the museum’s various attractions. The campaign was strategically deployed across: Out-of-home placements in high-traffic family areas across New York State Targeted social media content that encouraged sharing and engagement Location-based digital advertising to capture holiday traveLlers The playful approach successfully positioned The Corning Museum of Glass as an unexpected yet compelling holiday destination, differentiating it from traditional seasonal attractions while emphasizing its appeal to visitors of all ages.
    uniE613 CORNING MUSEUM OF GLASS
    The Corning Museum of Glass faced the competitive holiday entertainment market in New York State, needing to stand out as a premier destination for families seeking meaningful experiences during the festive season. Despite housing world-class exhibitions and interactive experiences for all ages, the museum needed to cut through the noise of traditional holiday attractions. We recognized that the museum’s unique blend of art, science, and hands-on activities could be communicated through clever wordplay that would appeal to both parents and children. This approach would highlight the museum’s multifaceted nature while maintaining an engaging, lighthearted tone that resonates during the holiday period. We developed a witty, dual-layered campaign that showcased the museum’s diverse offerings through creative wordplay. The campaign messaging cleverly intertwined glass-related terminology with familiar holiday phrases, creating memorable, smile-inducing communications that highlighted the museum’s various attractions. The campaign was strategically deployed across: Out-of-home placements in high-traffic family areas across New York State Targeted social media content that encouraged sharing and engagement Location-based digital advertising to capture holiday travelers The playful approach successfully positioned The Corning Museum of Glass as an unexpected yet compelling holiday destination, differentiating it from traditional seasonal attractions while emphasizing its appeal to visitors of all ages.
    uniE621 Irish Examiner Trump
    Trump has a very unique signature. When signing anything he always uses a sharpie, like the man it’s bold, brash, and large. This combined with his courting of white supremacist groups during the election campaign lead us to this simple yet powerful execution. Little did we know what would happen next.
    uniE621 Click N Go Holidays
    Faced with the threat from its online competitors, Click&Go Holidays identified a critical disparity. While rivals boasted expansive online reach and ample budgets, their failure to deliver on promised customer service and comprehensive holiday offerings left dissatisfied customers in their wake. Moreover, their actions tarnished the online travel industry’s reputation, prompting a necessary intervention. In contrast, Click&Go proudly upheld its status as Ireland’s favoured online travel company, backed by an exceptional Trustpilot rating. To highlight this advantage, we devised a campaign leveraging the company’s 5-star Trustpilot rating. Through visually striking, impactful creatives, the campaign not only reassured Click&Go’s clientele but also sowed seeds of doubt among those considering other online platforms for holiday bookings. The creative executions allowed us to showcase aspirational locations, and are flexible enough to work across all the different types of holidays that Click&Go offer. Due to budget constraints, making traditional photography and stock images impractical options. In response, we generated these visuals initially within Mid Journey and Photoshop AI.
    uniE621 Click n Go Holidays
    Faced with the threat from its online competitors, Click&Go Holidays identified a critical disparity. While rivals boasted expansive online reach and ample budgets, their failure to deliver on promised customer service and comprehensive holiday offerings left dissatisfied customers in their wake. Moreover, their actions tarnished the online travel industry’s reputation, prompting a necessary intervention. In contrast, Click&Go proudly upheld its status as Ireland’s favoured online travel company, backed by an exceptional Trustpilot rating. To highlight this advantage, we devised a campaign leveraging the company’s 5-star Trustpilot rating. Through visually striking, impactful creatives, the campaign not only reassured Click&Go’s clientele but also sowed seeds of doubt among those considering other online platforms for holiday bookings. The creative executions allowed us to showcase aspirational locations, and are flexible enough to work across all the different types of holidays that Click&Go offer. Due to budget constraints, making traditional photography and stock images impractical options. In response, we generated these visuals initially within Mid Journey and Photoshop AI.
    uniE621 Click n Go Holidays
    Faced with the threat from its online competitors, Click&Go Holidays identified a critical disparity. While rivals boasted expansive online reach and ample budgets, their failure to deliver on promised customer service and comprehensive holiday offerings left dissatisfied customers in their wake. Moreover, their actions tarnished the online travel industry’s reputation, prompting a necessary intervention. In contrast, Click&Go proudly upheld its status as Ireland’s favoured online travel company, backed by an exceptional Trustpilot rating. To highlight this advantage, we devised a campaign leveraging the company’s 5-star Trustpilot rating. Through visually striking, impactful creatives, the campaign not only reassured Click&Go’s clientele but also sowed seeds of doubt among those considering other online platforms for holiday bookings. The creative executions allowed us to showcase aspirational locations, and are flexible enough to work across all the different types of holidays that Click&Go offer. Due to budget constraints, making traditional photography and stock images impractical options. In response, we generated these visuals initially within Mid Journey and Photoshop AI. The campaign ran in Print, Social Media and VOD
    uniE613 Spotlight Toothpaste Launch
    Spotlight is an Irish oral hygiene brand that specialises in products that have less chemicals and are healthier to use than other dental brands. We were charged with creating a through-the-line launch campaign for Spotlight’s new range of toothpastes, creating awareness of the brand and to educate the audience to the health benefits of harm free oral health. https://vimeo.com/369538422