Strategized and executed marketing campaigns driving an 11% increase in NHL viewership and contributing to the most-watched Stanley Cup Playoffs since 1996; achieved 33% year-over-year viewership growth and about 20% growth for Premier League Football. Wrote copy for thousands of national TV ad campaigns, produced social media content with over 1 billion engagements, and managed daily communications for the creative team. Designed and implemented campaign strategies and visual styles for SNF, The Olympics, NHL, Premier League, and NASCAR. Directed specialty shoots for the NHL's 'Wednesday Night Hockey' rebranding with a seven-member crew.

Associate Producer at Olympic Channel

January 1, 2017 - January 1, 2018

Lead promotional Associate Producer/Editor for the Olympic Channel launch and the PyeongChang 2018 Winter Olympics; produced, wrote, and edited the Olympic Channel launch campaign, weekly topical promotions, and individual event spots. Collaborated with a two-person graphics team to ensure timely delivery of creative assets and maintained high production standards and schedule adherence.

Assistant Editor at Olympic Channel

December 1, 2015 - December 1, 2016

Lead promotional Assistant Editor for Rio 2016 Olympics; produced, wrote, and edited the 'Are You In?' campaign, creating content that resonated with diverse audiences. Collaborated with the graphics team to deliver over 513 broadcast-ready promotional spots.

Associate Producer at NBC Sports

January 1, 2017 - January 1, 2018

Lead promotional Associate Producer/Editor for the Olympic Channel launch and the PyeongChang 2018 Winter Olympics; produced, wrote, and edited the Olympic Channel launch campaign, weekly topical promotions, and event spots to drive audience engagement. Collaborated with a two-person graphics team to ensure timely delivery of creative assets, maintaining high production standards and schedule adherence.

Assistant Editor at NBC Sports

December 1, 2015 - December 1, 2016

Lead promotional Assistant Editor for the Rio 2016 Olympics; produced, wrote, and edited the 'Are You In?' campaign, creating content resonating with diverse audiences. Collaborated with the graphics team to ensure the timely delivery of over 513 broadcast-ready promotional spots, maintaining high production quality.

Video Producer / Editor at NBC Sports

June 1, 2024 - Present

Video Producer / Editor delivering Emmy-winning production quality; tailors content to audiences across client platforms. Manages hundreds of terabytes of project files with an efficient archiving system and integrates AI-driven editing tools including automated closed captioning, boosting post-production efficiency by 40%.