I am a Creative Director, Art Director, and Senior Graphic Designer with 30+ years of experience leading multidisciplinary design initiatives across global brands in telecommunications, pharmaceuticals, healthcare, food packaging, and hospitality. I’m known for building compelling brand narratives, directing high-impact campaigns, and delivering creative that drives engagement, loyalty, and growth. Equal parts strategist, maker, and mentor, I translate complex business objectives into cohesive visual experiences across print, digital, video, UI/UX, and environmental design. My recent focus includes revitalizing brand identities, steering cross-functional teams, and mentoring upcoming creatives to deliver measurable results for national campaigns, trade shows, and digital media.…

John McCormack

I am a Creative Director, Art Director, and Senior Graphic Designer with 30+ years of experience leading multidisciplinary design initiatives across global brands in telecommunications, pharmaceuticals, healthcare, food packaging, and hospitality. I’m known for building compelling brand narratives, directing high-impact campaigns, and delivering creative that drives engagement, loyalty, and growth. Equal parts strategist, maker, and mentor, I translate complex business objectives into cohesive visual experiences across print, digital, video, UI/UX, and environmental design. My recent focus includes revitalizing brand identities, steering cross-functional teams, and mentoring upcoming creatives to deliver measurable results for national campaigns, trade shows, and digital media.…

Available to hire

I am a Creative Director, Art Director, and Senior Graphic Designer with 30+ years of experience leading multidisciplinary design initiatives across global brands in telecommunications, pharmaceuticals, healthcare, food packaging, and hospitality. I’m known for building compelling brand narratives, directing high-impact campaigns, and delivering creative that drives engagement, loyalty, and growth. Equal parts strategist, maker, and mentor, I translate complex business objectives into cohesive visual experiences across print, digital, video, UI/UX, and environmental design.

My recent focus includes revitalizing brand identities, steering cross-functional teams, and mentoring upcoming creatives to deliver measurable results for national campaigns, trade shows, and digital media.

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Language

English
Fluent

Work Experience

Web & Graphics Manager at Pactiv Evergreen
January 1, 2024 - October 1, 2025
Led visual strategy and creative execution for a multi-billion-dollar packaging company across print, digital, and environmental platforms. Directed creative output for national campaigns, trade show exhibits, and digital media. Led photo and video shoots—from storyboarding to final approval—collaborating with third-party vendors and internal stakeholders. Revitalized the brand’s visual identity across marketing channels to improve clarity, consistency, and impact.
Art Director at DasanZhone Technologies
January 1, 2016 - October 1, 2025
Drove global creative efforts for a telecom tech leader, balancing hands-on design with strategic art direction. Led rebranding initiatives that increased customer engagement and strengthened sales enablement. Designed corporate websites, event visuals, social campaigns, and product launch materials. Built a comprehensive suite of visual assets, including brochures, infographics, explainer videos, and animated diagrams.
Art Director at UTStarcom Telecommunications
January 1, 2009 - October 1, 2025
Managed global branding and communications design during a key growth phase. Delivered on-brand marketing assets for product launches and partner events across multiple languages. Produced trade show graphics, brochures, infographics, and multi-language campaigns.
Art Director at AstraZeneca Pharmaceuticals
January 1, 2004 - October 1, 2025
Oversaw design direction for regional marketing campaigns in a highly regulated industry. Partnered with copywriters and stakeholders to craft compliant, creative patient education collateral. Streamlined creative workflows and elevated visual standards to boost team output and client satisfaction.
Creative Director/Co-Owner at Zenga Consulting
January 1, 2024 - Present
Improved brand strategy and creative execution for clients in tech, SaaS, AI, and emerging industries, driving stronger market positioning and faster growth. Directed cross-channel campaigns across web, content, presentations, video, and social, delivering measurable engagement and sales impact. Collaborated with founders, marketers, and product teams to maintain brand consistency and customer clarity.
Web & Graphics Manager at Pactiv Evergreen
January 1, 2024 - October 1, 2025
Led visual strategy and creative execution for a multi-billion-dollar packaging company across print, digital, and environmental platforms. Directed creative output for national campaigns, trade show exhibits, and digital media. Lead photo and video shoots - from storyboarding to final approval - working closely with third-party vendors and internal stakeholders. Played a central role in revitalizing the brand’s visual identity across marketing channels.
Art Director at DasanZhone Technologies
January 1, 2016 - October 1, 2025
Drove global creative efforts for a telecom tech leader, owning both hands-on design and high-level art direction. Led rebranding efforts that increased customer engagement and sales support. Designed corporate websites, event visuals, social media campaigns, and product launch materials. Developed a comprehensive suite of visual assets - from brochures and infographics to explainer videos and animated technical diagrams.
Art Director at UTStarcom Telecommunications
January 1, 2009 - October 1, 2025
Managed global branding and communications design during a key growth phase for the company. Delivered consistent and on-brand marketing assets for global product launches and partner events. Produced trade show graphics, brochures, infographics, and multi-language campaigns.
Art Director at AstraZeneca Pharmaceuticals
January 1, 2004 - October 1, 2025
Oversaw design direction for regional marketing campaigns within a highly regulated industry. Partnered with copywriters and stakeholders to craft compliant, creative, and effective patient education collaterals. Improved team output and client satisfaction by streamlining creative workflows and elevating visual standards.
Creative Director/Co-Owner at Zenga Consulting
January 1, 2024 - Present
Improved brand strategy and creative execution for clients across tech, SaaS, AI, and emerging industries, resulting in stronger market positioning and accelerated growth. Directed cross-channel creative campaigns - web, content, presentations, video, and social - driving measurable engagement and sales impact. Collaborated closely with founders, marketers, and product teams to ensure brand consistency, customer clarity, and stakeholder confidence.
Web & Graphics Manager at Pactiv Evergreen
January 1, 2024 - January 1, 2024
Led visual strategy and creative execution for a multi-billion-dollar packaging company across print, digital, and environmental platforms. Directed creative output for national campaigns, trade show exhibits, and digital media. Led photo and video shoots - from storyboarding to final approval - working closely with third-party vendors and internal stakeholders. Played a central role in revitalizing the brand’s visual identity across marketing channels.
Art Director at DasanZhone Technologies
January 1, 2016 - January 1, 2016
Drove global creative efforts for a telecom tech leader, owning both hands-on design and high-level art direction. Led rebranding efforts that increased customer engagement and sales support. Designed corporate websites, event visuals, social media campaigns, and product launch materials. Developed a comprehensive suite of visual assets - from brochures and infographics to explainer videos and animated technical diagrams.
Art Director at UTStarcom Telecommunications
January 1, 2009 - January 1, 2009
Managed global branding and communications design during a key growth phase for the company. Delivered consistent and on-brand marketing assets for global product launches and partner events. Produced trade show graphics, brochures, infographics, and multi-language campaigns.
Art Director at AstraZeneca Pharmaceuticals
January 1, 2004 - January 1, 2004
Oversaw design direction for regional marketing campaigns within a highly regulated industry. Partnered with copywriters and stakeholders to craft compliant, creative patient education collaterals. Improved team output and client satisfaction by streamlining creative workflows and elevating visual standards.
Creative Director/Co-Owner at Zenga Consulting
January 1, 2024 - November 19, 2025
Improved brand strategy and creative execution for clients across tech, SaaS, AI, and emerging industries, resulting in stronger market positioning and accelerated growth. Directed cross-channel creative campaigns - web, content, presentations, video, and social - driving measurable engagement and sales impact. Collaborated closely with founders, marketers, and product teams to ensure brand consistency, customer clarity, and stakeholder confidence.

Education

Bachelor of Arts - Graphic Design at Columbia College Chicago
January 11, 2030 - October 1, 2025
Bachelor of Arts - Graphic Design at Columbia College Chicago
January 11, 2030 - October 1, 2025
Digital Design - Social Media at Ascend Media
January 11, 2030 - October 1, 2025
Bachelor of Arts - Graphic Design at Columbia College Chicago
January 11, 2030 - November 19, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Telecommunications, Healthcare, Life Sciences, Consumer Goods, Travel & Hospitality, Manufacturing, Professional Services, Media & Entertainment
    paper Park District Seasonal Brochure Re-Brand

    The Spring 2026 brochure rebrand features a clean, modern layout with clear section organization, refreshed typography, and consistent visual hierarchy. Improved spacing, easy-to-read schedules, and integrated QR codes create a more user-friendly experience, while updated colors and imagery give the entire piece a polished, professional look.