Helo. I’m JML, an art director, illustrator, and filmmaker with over 20 years of experience crafting visual narratives across luxury, culture, and innovation sectors.

About

Helo. I’m JML, an art director, illustrator, and filmmaker with over 20 years of experience crafting visual narratives across luxury, culture, and innovation sectors. My expertise spans art direction, generative AI content creation, and immersive storytelling—blending traditional craftsmanship with cutting-edge technology. What sets me apart is my ability to merge cinematic rigor with illustrative depth and strategic branding, delivering emotionally resonant and visually distinctive work for clients like HBO, cultural institutions, and global brands. I transform concepts into compelling visual experiences that stand out and connect deeply with audiences.

  • Joined September 2025

Projects · 3

Work experience

Art Director · FEVER, EVENT AGENCY, PARIS-MADRIDAug 2022 – Aug 2023 · 1 yr 1 mo

Design of the immersive youth exhibition, L’Enfant Intérieur, a traveling project welcoming up to 2,500 visitors/day. International collaboration with Adam Hargreaves and partners such as Sanrio and Hachette. Supervision of the €400,000 budget and artistic coordination #Scenario #VisitorExperience #Makeover #DNA #ImmersiveScenography #PlayfulAttractions

Art Director · COINCUB (BELUGA INTERACTIVE), DublinSep 2019 – Sep 2021 · 2 yrs 1 mo

Creation of the NFT Metacubs campaign with PLEIX, enhancing Coincub’s international reco-gnition in the digital art market. Managed the creative team and the art acquisition budget of€100,000. #DigitalStorytelling #MetaverseExperience #NFTArt #CreativeDNA #NewMedia #ContentCreation #Web3 #NarrativeInnovation #ImmersiveMedia #FutureOfMedia

Art Director · CULTURAMA STUDIO, Webmagazine, ParisSep 2015 – Dec 2021 · 6 yrs 4 mos

Managed Culturama Studio, producing 100 video episodes, newsletters, and articles on contem-porary art, luxury, and architecture. Coordinated budget and collaborative writings with figures such as Pleix, AES+F, Zimoun, Shoplifter, Bizhan Bassiri, Rem Koolhaas, Yinka Shonibare, ou encore karla sofía gascón, Jason deCaires Taylor, Jacques Rougerie, Ah Xian, Claire Morgan, Hrafnhildur Arnardóttir alias Shoplifter, Wim Delvoye, Nelly Saunier, Hussein Chalayan, Walter Van Beirendonck. #CreativeStrategy #DigitalDNA #Curation #InteractiveScenography #ScenarioDesign #CulturalPedagogy #CultureAndInnovation #IndustryWatch #ContentManagement

Education

master of Art · Beaux arts1989 – 1992

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