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Hi, I’m Julia Monahan, a marketing executive specializing in enterprise-level customer experience, lifecycle strategy, and revenue growth across multi-brand environments. I translate customer insights into enterprise frameworks that align brand, technology, and operations to drive measurable growth and loyalty. I’m known for designing data-driven, emotionally resonant programs that deepen audience connection and scale engagement across digital and live environments. I lead cross-functional teams and build lifecycle programs that maximize lead-to-sale conversion, retention, and overall brand experience.…Hi, I’m Julia Monahan, a marketing executive specializing in enterprise-level customer experience, lifecycle strategy, and revenue growth across multi-brand environments. I translate customer insights into enterprise frameworks that align brand, technology, and operations to drive measurable growth and loyalty. I’m known for designing data-driven, emotionally resonant programs that deepen audience connection and scale engagement across digital and live environments. I lead cross-functional teams and build lifecycle programs that maximize lead-to-sale conversion, retention, and overall brand experience.

Julia Monahan

Fractional CMO, Marketing Automation Specialist, Marketing Consultant, +1

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Hi, I’m Julia Monahan, a marketing executive specializing in enterprise-level customer experience, lifecycle strategy, and revenue growth across multi-brand environments. I translate customer insights into enterprise frameworks that align brand, technology, and operations to drive measurable growth and loyalty. I’m known for designing data-driven, emotionally resonant programs that deepen audience connection and scale engagement across digital and live environments. I lead cross-functional teams and build lifecycle programs that maximize lead-to-sale conversion, retention, and overall brand experience.…Hi, I’m Julia Monahan, a marketing executive specializing in enterprise-level customer experience, lifecycle strategy, and revenue growth across multi-brand environments. I translate customer insights into enterprise frameworks that align brand, technology, and operations to drive measurable growth and loyalty. I’m known for designing data-driven, emotionally resonant programs that deepen audience connection and scale engagement across digital and live environments. I lead cross-functional teams and build lifecycle programs that maximize lead-to-sale conversion, retention, and overall brand experience.

Available to hire

Hi, I’m Julia Monahan, a marketing executive specializing in enterprise-level customer experience, lifecycle strategy, and revenue growth across multi-brand environments. I translate customer insights into enterprise frameworks that align brand, technology, and operations to drive measurable growth and loyalty.

I’m known for designing data-driven, emotionally resonant programs that deepen audience connection and scale engagement across digital and live environments. I lead cross-functional teams and build lifecycle programs that maximize lead-to-sale conversion, retention, and overall brand experience.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Italian

Beginner

Work Experience

Director of Lifecycle at Renovo Home Partners

July 31, 2019 - October 31, 2025

Directed enterprise lifecycle transformation in partnership with the CMO, aligning CRM, automation, and analytics strategy across seven brands to improve lead-to-sale conversion. Increased lifecycle-sourced revenue roughly 2% to a total of 5% in sales and reactivated close to $1M in dormant pipeline within nine months. Consolidated three marketing-automation systems into one cross-channel platform, reducing MarTech overhead by 12% (nearly $45K annually) while improving personalization and attribution accuracy. Introduced a performance-based referral model that reduced fixed software costs by $12K annually and streamlined payout operations, enabling scalable national adoption. Led large cross-functional project teams and initiated build-out of a dedicated lifecycle team. Managed operating plan and forecasting for lifecycle technology investments, including P&L modeling and lift analyses.

Director of CRM at Greater Good

July 1, 2021 - January 1, 2024

Drove CRM strategy for a 5M+ contact database, achieving a 5% lift in lifetime value through advanced segmentation and automation. Elevated email performance 35%, leading to a 10% revenue-per-subscriber increase across store campaigns. Managed MarTech vendor ecosystem and completed full-platform migration in 3 months with zero downtime, sustaining channel revenue. Partnered with Creative, Merchandising, and BI teams to translate behavioral data into storytelling that expanded donor and shopper engagement.

Director of Marketing at The Alternative Board

July 1, 2018 - August 1, 2019

Led digital acquisition and brand-growth initiatives that delivered a 250% increase in lead generation and a 160% surge in organic traffic within six months. Built and coached a cross-functional marketing team while implementing SEO and content frameworks that boosted brand consistency 20% across franchise locations.

Marketing Analyst at University of Colorado

October 1, 2016 - July 1, 2018

Improved funnel efficiency 40% through analytics and reporting; enhanced automation strategies that increased student recruitment 20%.

Digital Marketing Strategist at Nicodesigns LLC

August 1, 2012 - June 1, 2016

Implemented CRM and automation solutions driving 25% higher site traffic and 10% more leads.

Digital Content Manager at This Week in Denver

June 1, 2009 - January 1, 2012

Built engagement calendars and newsletters reaching 2,000+ subscribers per issue; grew community participation.

Graphic & Web Designer at Etoys Direct

May 31, 2007 - January 31, 2009

Developed e-commerce newsletters for 500,000+ subscribers; led BabyUniverse website redesign increasing promotional opportunities by 5%.