I am Jason Shered, a passionate creative director and designer based in Tucson. Born in Dekalb, IL in 1985, I graduated with a B.F.A. in Communication and Media Studies from Northern Illinois University in 2015. I was first introduced to Photoshop in 2002 and have since honed my skills in Adobe Creative Suite, using my passion for graphic design to work as a freelance designer across various media including web design, print ads, and more. During my studies, I expanded my knowledge in print and motion design, post production, media production, broadcast technology, and videography. Since 2019, I have been the founder and creative director of Black Broccoli, a streetwear brand I built from the ground up. I have successfully led a creative team, managed product development, and directed marketing strategies that resonate with our audience. With my strong leadership skills and trend forecasting abilities, I seek to leverage my entrepreneurial experience to help drive creative vision in dynamic fashion or lifestyle brands.

Jason Shered

I am Jason Shered, a passionate creative director and designer based in Tucson. Born in Dekalb, IL in 1985, I graduated with a B.F.A. in Communication and Media Studies from Northern Illinois University in 2015. I was first introduced to Photoshop in 2002 and have since honed my skills in Adobe Creative Suite, using my passion for graphic design to work as a freelance designer across various media including web design, print ads, and more. During my studies, I expanded my knowledge in print and motion design, post production, media production, broadcast technology, and videography. Since 2019, I have been the founder and creative director of Black Broccoli, a streetwear brand I built from the ground up. I have successfully led a creative team, managed product development, and directed marketing strategies that resonate with our audience. With my strong leadership skills and trend forecasting abilities, I seek to leverage my entrepreneurial experience to help drive creative vision in dynamic fashion or lifestyle brands.

Available to hire

I am Jason Shered, a passionate creative director and designer based in Tucson. Born in Dekalb, IL in 1985, I graduated with a B.F.A. in Communication and Media Studies from Northern Illinois University in 2015. I was first introduced to Photoshop in 2002 and have since honed my skills in Adobe Creative Suite, using my passion for graphic design to work as a freelance designer across various media including web design, print ads, and more. During my studies, I expanded my knowledge in print and motion design, post production, media production, broadcast technology, and videography.

Since 2019, I have been the founder and creative director of Black Broccoli, a streetwear brand I built from the ground up. I have successfully led a creative team, managed product development, and directed marketing strategies that resonate with our audience. With my strong leadership skills and trend forecasting abilities, I seek to leverage my entrepreneurial experience to help drive creative vision in dynamic fashion or lifestyle brands.

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Language

Spanish; Castilian
Beginner

Work Experience

Founder & Creative Director at Black Broccoli
March 1, 2019 - Present
Founded and built a successful streetwear brand, overseeing all creative aspects including design, marketing, branding, and customer engagement. Led a creative team to design and produce multiple seasonal fashion collections. Managed end-to-end product development from concept sketching to final production with manufacturers and suppliers. Developed and maintained consistent brand identity across digital and physical channels. Directed marketing strategies and created campaigns that connected with target audiences. Handled budgeting and financial management ensuring cost-effective production without quality compromise. Collaborated with artists to increase brand visibility and manage collaborations. Oversaw collection launches featured in local publications.
Production Intern at Batavia Access Television
August 31, 2015 - August 6, 2025
Created, directed, produced, and edited programming for BATV17. Designed graphics for website, video projects, and marketing materials. Converted media formats for web and broadcast servers. Participated in and filmed live broadcast events.
Chair of PR Videos Committee at Northern Illinois University Reality Bytes Film Festival
May 31, 2015 - August 6, 2025
Led a committee responsible for creating promotional commercials and advertisements for the Reality Bytes film festival.
Optometric Technician at National Vision, Inc.
September 30, 2014 - August 6, 2025
Assisted optometrists with patient examinations and treatments. Performed visual tests including pupillary, acuity, color vision, and depth perception tests. Recorded patient histories and conducted visual screenings. Managed patient interactions including greeting, phone handling, and appointment scheduling. Created and designed marketing materials such as newspaper ads and flyers.

Education

Bachelor of Fine Arts (B.F.A.) at Northern Illinois University
January 1, 2013 - December 31, 2015
Associate of Arts (A.A.) at Kishwaukee College
January 1, 2011 - December 31, 2012

Qualifications

Intro To Digital Audio Production
January 11, 2030 - August 6, 2025
Intro To Field Production
January 11, 2030 - August 6, 2025

Industry Experience

Media & Entertainment, Retail, Professional Services