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Hi, I'm Joaquín Espagnol, an independent global creative director with over 24 years of experience in advertising. I have had the pleasure of working with some amazing people and brands across Argentina, Spain, the US, Latam, Asia, and Europe. I truly enjoy the diversity of projects, flexibility, and collaborating closely with directors, DOPs, and producers in all stages of production. Looking back on my career, I’ve worked with some of the top agencies and led global campaigns for big brands like Coca-Cola, Google, PlayStation, and Samsung. My goal has always been to create human ideas that genuinely connect brands with people, and I'm very grateful for the opportunities and amazing talents I’ve met along the way.…Hi, I'm Joaquín Espagnol, an independent global creative director with over 24 years of experience in advertising. I have had the pleasure of working with some amazing people and brands across Argentina, Spain, the US, Latam, Asia, and Europe. I truly enjoy the diversity of projects, flexibility, and collaborating closely with directors, DOPs, and producers in all stages of production. Looking back on my career, I’ve worked with some of the top agencies and led global campaigns for big brands like Coca-Cola, Google, PlayStation, and Samsung. My goal has always been to create human ideas that genuinely connect brands with people, and I'm very grateful for the opportunities and amazing talents I’ve met along the way.

Joaquín Espagnol

Creative Director, Content Creator, Writer, +6

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Hi, I'm Joaquín Espagnol, an independent global creative director with over 24 years of experience in advertising. I have had the pleasure of working with some amazing people and brands across Argentina, Spain, the US, Latam, Asia, and Europe. I truly enjoy the diversity of projects, flexibility, and collaborating closely with directors, DOPs, and producers in all stages of production. Looking back on my career, I’ve worked with some of the top agencies and led global campaigns for big brands like Coca-Cola, Google, PlayStation, and Samsung. My goal has always been to create human ideas that genuinely connect brands with people, and I'm very grateful for the opportunities and amazing talents I’ve met along the way.…Hi, I'm Joaquín Espagnol, an independent global creative director with over 24 years of experience in advertising. I have had the pleasure of working with some amazing people and brands across Argentina, Spain, the US, Latam, Asia, and Europe. I truly enjoy the diversity of projects, flexibility, and collaborating closely with directors, DOPs, and producers in all stages of production. Looking back on my career, I’ve worked with some of the top agencies and led global campaigns for big brands like Coca-Cola, Google, PlayStation, and Samsung. My goal has always been to create human ideas that genuinely connect brands with people, and I'm very grateful for the opportunities and amazing talents I’ve met along the way.

Available to hire

Hi, I’m Joaquín Espagnol, an independent global creative director with over 24 years of experience in advertising. I have had the pleasure of working with some amazing people and brands across Argentina, Spain, the US, Latam, Asia, and Europe. I truly enjoy the diversity of projects, flexibility, and collaborating closely with directors, DOPs, and producers in all stages of production.

Looking back on my career, I’ve worked with some of the top agencies and led global campaigns for big brands like Coca-Cola, Google, PlayStation, and Samsung. My goal has always been to create human ideas that genuinely connect brands with people, and I’m very grateful for the opportunities and amazing talents I’ve met along the way.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Advertising Illustration

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Independent Global Creative Director & Consultant at Independent Global Creative Director & Consultant - http://joaquinespagnol.squarespace.com/

December 30, 2021 - June 28, 2024

Leading global projects and campaigns for clients such as Google Maps, Nike, Taco Bell, and the Olympic Committee, focusing on demonstrating the power of Google Maps Platform. Developed brand-building campaigns for fintech Naranja X and innovation workshops with PepsiCo LATAM. Collaborated with agencies like Hello Agency, GUT, Ponce Agency, Tombras Niña, and FCB Mexico for regional and global projects.

Executive Creative Director at WeBelievers (USA & LATAM)

January 1, 2020 - December 31, 2022

Led creative teams on campaigns for Burger King, VIPS, Pizza Hut, and Tequila Centenario across Argentina, Mexico, and LATAM. Boosted the agency’s creative profile, contributing to WeBelievers receiving Independent Agency of the Year at Cannes Lions and Creative Agency of the Year at Clio Awards 2022.

Independent Global Creative Director & Consultant at Independent

January 1, 2022 - June 6, 2024

Working with top brands like Google Maps, Nike, Taco Bell, and others on global campaigns, including innovation workshops for PepsiCo LATAM and regional campaigns for various agencies. Responsibilities include brand building, integrated campaigns, global pitches, production collaborations, and strategic project leadership across regions.

Executive Creative Director at WeBelievers

January 1, 2020 - December 31, 2022

Led creative teams and projects across the US and LATAM markets, managing campaigns for Burger King, VIPS, Pizza Hut, and Tequila Centenario. Contributed significantly to the agency's recognition as Independent Agency of the Year at Cannes Lions and Creative Agency of the Year at Clio Awards 2022.

Executive Creative Director at The Cyranos Argentina

January 1, 2020 - December 31, 2020

Open and led The Cyranos Argentina office, won key pitches including a regional Coca-Cola campaign supporting Small Businesses. Managed and collaborated with local and international creative teams.

Executive Creative Director at Cheil Spain

January 1, 2017 - December 31, 2019

Transformed the creative culture in the Madrid office, led projects for Samsung, Wizink, and Red Cross International. Built and led a multidisciplinary creative team, managed production departments, and elevated quality through collaboration with renowned production houses. Achievements include top Cannes Lions rankings in Spain and multiple international awards.

Creative Director at The Cyranos McCann, Barcelona

January 1, 2013 - December 31, 2017

Part of founding team, led global and regional campaigns for clients such as Coca-Cola, Unilever, and Beko. Successfully secured major accounts and contributed to the agency's status as Spain’s most awarded agency at Cannes. Worked with high-level creative teams and participated in McCann’s Global Creative Council.

Creative Director for LATAM at Del Campo Saatchi & Saatchi

January 1, 2010 - December 31, 2013

Led creative projects for clients including Coca-Cola, PlayStation, P&G, and Cadbury in the LATAM region. Achieved significant campaign success and awards, contributing to the agency’s International Agency of the Year status.

Senior Copywriter / Creative Director at JWT Argentina

January 1, 2008 - December 31, 2010

Led award-winning campaigns for Nestlé and Ford, promoted from Senior Copywriter to Creative Director. Delivered creative multi-channel campaigns recognized by Cannes and Argentine Creative Circle awards.

Senior Copywriter at Ogilvy Argentina

January 1, 2007 - December 31, 2008

Led regional campaigns for Coca-Cola LATAM and other brands, working closely with senior creatives and achieving multiple international awards including Cannes Lions and El Sol.

Senior Copywriter at BBDO Argentina

January 1, 2006 - December 31, 2007

Created viral and successful campaigns for Doritos and Paso de los Toros, contributing to brand repositioning and market success with numerous awards.

Senior Copywriter at The Community

January 1, 2005 - December 31, 2006

Collaborated with key creative leads to reposition Schneider Beer and developed campaigns for notable brands including Volkswagen and Red Bull.

Junior Copywriter at Ogilvy Argentina

January 1, 2004 - December 31, 2005

Produced regional campaigns for Coca-Cola, Sprite, and others, gaining early advertising experience and winning a Cannes Lion and New York Festivals recognition.

Junior Copywriter at Del Campo Nazca Saatchi & Saatchi

January 1, 2004 - September 30, 2004

First copywriter on Gastón Bigio’s team, working on global and regional accounts including Pampers and teachers whiskey, securing multiple Clio and FIAP awards.

Junior Copywriter at DDB Argentina

December 2, 2000 - December 29, 2003

Started as intern and quickly advanced, working on campaigns for Volkswagen, Personal, and Telefónica, earning a Clio Award and Argentine Creative Circle awards.