Available to hire
I’m Joan Mortier, a Belgian digital marketing professional with a background in computer science and applied economics. Over the past decade, I’ve helped brands grow online through analytics, conversion rate optimization, SEO/SEA, and multi-channel campaigns. I enjoy turning data into actionable insights and guiding cross-functional teams to deliver measurable results.
Based in Deinze, I work as a freelance consultant and trainer, sharing knowledge at Eduvision and Consulting for companies across Europe. I’m fluent in Dutch, French, and English, and I thrive on turning complex problems into practical digital strategies that drive growth.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Dutch
Fluent
French
Advanced
English
Advanced
German
Intermediate
Work Experience
Trainer at Eduvision
January 1, 2012 - PresentDigital Marketing Trainer delivering courses on Internet Strategy, Social Media Strategy, Facebook, YouTube, Mobile Marketing, Search Engine Marketing, Google Analytics, Google AdWords, and Email Marketing, with ongoing engagement (1-2 days per month).
Digital Marketing Specialist at Inter@ctive B.V.
January 1, 2024 - PresentE-commerce and content website projects with GA4 setup, GTM management, feed management, server-side tracking, data layer configuration, Google Merchant Center, and campaign management across Google Ads and Meta platforms.
Digital Analytics Consultant / Customer Journey Specialist at BNP Paribas Fortis
December 1, 2023 - October 15, 2025Setup and reporting on tools like Adobe Analytics, Content Square; KPI definition; project coordination; data quality assurance; dashboarding; and leading a digital marketing team.
Paid Traffic Manager at Yves Rocher
February 1, 2020 - October 15, 2025Multi-channel media planning and budget management for Belgium and Netherlands; SEO, site optimization, and cross-channel promotion; dashboarding and analytics.
Digital Marketing Consultant at Engie - Electrabel
July 1, 2019 - October 15, 2025CRO analysis on a multi-step landing page, onboarding, and roadmap for UX improvements and growth.
Digital Marketing Expert - Team Lead at AG Insurance
April 1, 2019 - October 15, 2025Leading a team of 4, SEO/SEA/web analytics/tag management, conversion testing, migration to Adobe, and marketing automation (Marketo) initiation.
Paid Traffic Manager – Team Lead at Brady Corp
December 1, 2016 - October 15, 2025Global paid media management across EU accounts; web analytics, PPC, remarketing, shopping ads, display, affiliate marketing; reporting and process optimization.
Site Coordinator at Thomas Cook
August 1, 2013 - October 15, 2025Management of ThomasCookAirlines.com; WCMS Site Core; landing pages and content; SEO/SEA; email marketing; social media and reporting.
Online Sales & Web analytics Expert at Generali Belgium
December 1, 2011 - October 15, 2025Supported online sales initiatives, web analytics, tagging, KPI definition, SEO/SEA/e-mail; lead generation and reporting.
E-Sales Consultant at Telenet
December 1, 2010 - October 15, 2025Online sales strategy for the e-shop; front-end management, SEO/SEA, email, social media, banners and reporting.
SEM Consultant at Conba
March 1, 2008 - October 15, 2025Setup and optimization of Google AdWords campaigns; SEO/SEA; usability and web analytics studies; reporting and coordination.
Territory Software Manager - Team Lead at IBM Belgium
December 1, 2002 - October 15, 2025Leadership of SMB sales team; product lines across Lotus, WebSphere, DB2; pre-sales involvement and demonstrations.
Pre-Sales Consultant at Progress Software Belgium
December 1, 1997 - October 15, 2025Pre-sales and solution architecture for Progress 4GL and related tools; training and consultancy.
System Engineer / Pre-Sales Consultant at NCR - AT&T
October 1, 1991 - October 15, 2025System engineering; product demonstrations, evaluations and responses to RFPs.
Digital Marketing Specialist at Inter@ctive B.V.
January 1, 2024 - PresentDigital Marketing Specialist with a focus on e-commerce and content websites; responsible for GA4 setup, GTM management, data layer configuration, cookie consent, feed management, and analytics/reporting. Works on multiple client projects with a multi-channel approach including paid search, social, and SEO. Current role with ongoing engagements since 2024.
Digital Analytics Consultant / Customer Journey Specialist at BNP Paribas Fortis
December 1, 2023 - October 15, 2025Setup and reporting on analytics tools (Adobe Analytics, Content Square); KPI definition and standardization; measurement setup; dashboarding; data quality and governance; lead the web analytics team to deliver unified KPI, naming conventions, and dashboards for internal and external stakeholders.
Paid Traffic Manager at Yves Rocher
February 1, 2020 - October 15, 2025Development and execution of multi-channel acquisition plans (Belgium, Netherlands); campaign tracking, SEO requirements, referrals, and transition planning for the new e-commerce platform; budgeting, optimization, and reporting across channels.
Digital Marketing Consultant at Engie - Electrabel
July 1, 2019 - October 15, 2025CRO-focused CRO analysis on a multi-step landing page flow to improve UX and conversion rate; end-to-end audit from onboarding to roadmap, including data-driven recommendations and prioritization.
Digital Marketing Expert - Team Lead at AG Insurance
April 1, 2019 - October 15, 2025Responsible for on-site and on-page SEO, SEA management, analytics (GA/Adobe), tag management (GTM/Adobe Launch), A/B testing, migration to Adobe Analytics, and marketing automation support; part of a multi-disciplinary team.
Paid Traffic Manager – Team Lead at Brady Corp
December 1, 2016 - October 15, 2025Managed EU paid media budgets and agency relationships; web analytics governance and reporting; PPC, remarketing, Google Shopping, and display campaigns; process development for sustained ROI growth.
Site Coordinator at Thomas Cook Airlines
August 1, 2013 - October 15, 2025Web operations and optimization of ThomasCookAirlines.com; WCMS Site Core usage; SEO/SEA management; newsletter and email marketing; social media coordination; online sales actions; performance reporting.
Online Sales & Web analytics Expert at Generali Belgium
December 1, 2011 - October 15, 2025Led online sales and web analytics for the new e-business site; e-commerce strategy, campaign tracking, data tagging, KPI definition, and reporting; coordination with multiple stakeholders.
E-Sales Consultant at Telenet
December 1, 2010 - October 15, 2025In charge of online marketing for the e-shop; product page usability and content; e-sales process optimization; SEA/SEO; email marketing, newsletters, and reporting.
SEM Consultant at Conba
March 1, 2008 - October 15, 2025Setup and optimization of Google AdWords campaigns; keyword and ad text management; monthly reporting; SEO advisory; usability and web analytics studies; coordination and execution.
Territory Software Manager - Team Lead at IBM Belgium
January 1, 2002 - October 15, 2025Managed SMB sales team; product portfolio across Domino, WebSphere, DB2, Tivoli; leadership and pre-sales support for software solutions.
Pre-Sales Consultant at Progress Software Belgium
January 1, 1997 - October 15, 2025Pre-sales support for Progress 4GL and related tools; training and consultancy; assist with customer engagements and technical demonstrations.
System Engineer / Pre-Sales Consultant at NCR - AT&T
October 1, 1991 - October 15, 2025System engineering and pre-sales activities; product demos, configuration evaluations, RFP responses.
Digital Marketing Consultant at Inter@ctive
February 1, 2025 - October 15, 2025Contractor/freelance digital marketing consultant focusing on e-commerce and content websites; responsible for E-commerce setup, GA4 configuration, GTM management, cookie consent and data layer, server-side tracking (SST), feed management (Channable), Google Ads, Meta Ads, SEO optimizations, and email marketing; engagement across multiple client projects.
Digital Analytics Consultant / Customer Journey Specialist at BNP Paribas Fortis
December 31, 2023 - October 15, 2025Setup and reporting on analytics tools (Adobe Analytics, Content Square); KPI definition and governance; measurement setup; dashboarding and data quality; CRO support; coordination with business and technical stakeholders; leadership of the Digital Marketing analytics activities.
Paid Traffic Manager at Yves Rocher
February 29, 2020 - October 15, 2025Multi-channel acquisition across Belgium and the Netherlands; launch of the new e-commerce platform; campaign tracking, referrals, campaign briefing; reporting and optimization; collaboration with external agencies.
Digital Marketing Consultant at Engie - Electrabel
July 31, 2019 - October 15, 2025CRO analysis on a specific landing page and multi-step flow; GA deep dive; Data Studio dashboarding for flow visualization; UX/UI recommendations; roadmapping for growth and implementation.
Digital Marketing Expert - Team Lead at AG Insurance
April 30, 2019 - October 15, 2025Lead Digital Marketing Team (4 persons); SEO/SEA management; Web Analytics (GA/Adobe Analytics) and Tag Management (GTM/Launch); conversion measurement and A/B testing; Marketo marketing automation implementation support.
Paid Traffic Manager – Team Lead Paid Marketing Team at Brady Corp
December 31, 2016 - October 15, 2025EU-wide paid media management; web analytics (GA/GTМ); PPC/Google Ads and Bing; remarketing; Google Shopping; reporting; cross-functional collaboration with e-commerce and SEO teams; process development for sustained growth.
Site Coordinator at Thomas Cook Airlines Belgium
August 31, 2013 - October 15, 2025Daily operations of ThomasCookAirlines.com; site optimization; creation of landing pages; SEO/SEA; banner management; email marketing; social media; performance reporting; online presence coordination.
Online Sales & Web Analytics Expert at Generali Belgium
December 31, 2011 - October 15, 2025Online sales platform development; multi-channel sales; web analytics implementation and reporting; tagging and dashboards; KPI tracking; lead generation processes; cross-functional collaboration.
E-Sales Consultant at Telenet
December 31, 2010 - October 15, 2025Management of the e-shop front-end; UX/usability improvements; product page design and content; online sales concepts; reporting dashboards; integration with Google Analytics.
SEM Consultant at Conba
March 31, 2008 - October 15, 2025Setup and optimization of Google Ads campaigns; SEO recommendations; campaign measurement and reporting; usability and web analytics studies; content optimization; link-building; client reporting.
Territory Software Manager at IBM Belgium
December 31, 2002 - October 15, 2025Leading SMB sales team; product presentations and demonstrations; pre-sales support; management of software assets across SMB segment (Lotus, WebSphere, DB2, Tivoli).
Pre-Sales Consultant at Progress Software Belgium
December 31, 1997 - October 15, 2025Pre-sales support for Progress 4GL and RDBMS; customer trainings; solution consulting; architecture and design input.
Technical Consultant / System Engineer at NCR - AT&T
October 31, 1991 - October 15, 2025System engineering and technical demonstrations; configuration evaluations; RFP responses; technical consultancy.
Education
Licentiate in Computer Science at Free University of Brussels
January 1, 1982 - January 1, 1986Licentiate in Applied Economics at Free University of Brussels
January 1, 1988 - January 1, 1990Licentiate in Computer Science at Free University of Brussels
January 1, 1982 - January 1, 1986Licentiate in Applied Economics at Free University of Brussels
January 1, 1988 - January 1, 1990Master in Computer Science at Free University of Brussels
January 1, 1982 - January 1, 1986Master in Applied Economics at Free University of Brussels
January 1, 1988 - January 1, 1990Secondary Education - Mathematics at St-Amandusinstituut Gent
January 1, 1979 - January 1, 1982Secondary Education - Modern Direction at Don Bosco College Zwijnaarde
January 1, 1976 - January 1, 1979Qualifications
Licentiate in Computer Science (Distinction)
January 1, 1982 - January 1, 1986Licentiate in Applied Economics (Distinction)
January 1, 1988 - January 1, 1990Licentiate in Computer Science
January 1, 1982 - January 1, 1986Licentiate in Applied Economics
January 1, 1988 - January 1, 1990Industry Experience
Software & Internet, Financial Services, Professional Services, Media & Entertainment, Retail, Travel & Hospitality
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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