Joan Mortier
I'm Joan Mortier, a Belgian digital marketing professional with a background in computer science and applied economics.
About
I’m Joan Mortier, a Belgian digital marketing professional with a background in computer science and applied economics. Over the past decade, I’ve helped brands grow online through analytics, conversion rate optimization, SEO/SEA, and multi-channel campaigns. I enjoy turning data into actionable insights and guiding cross-functional teams to deliver measurable results.
Based in Deinze, I work as a freelance consultant and trainer, sharing knowledge at Eduvision and Consulting for companies across Europe. I’m fluent in Dutch, French, and English, and I thrive on turning complex problems into practical digital strategies that drive growth.
- 35 years' experience
- Joined October 2025
Skills· 21
Languages
- DutchFluent
- FrenchAdvanced
- EnglishAdvanced
- GermanIntermediate
Industry experience
- Software & Internet
- Financial Services
- Professional Services
- Media & Entertainment
- Retail
- Travel & Hospitality
Work experience· 40 roles
Contractor/freelance digital marketing consultant focusing on e-commerce and content websites; responsible for E-commerce setup, GA4 configuration, GTM management, cookie consent and data layer, server-side tracking (SST), feed management (Channable), Google Ads, Meta Ads, SEO optimizations, and email marketing; engagement across multiple client projects.
Digital Marketing Specialist with a focus on e-commerce and content websites; responsible for GA4 setup, GTM management, data layer configuration, cookie consent, feed management, and analytics/reporting. Works on multiple client projects with a multi-channel approach including paid search, social, and SEO. Current role with ongoing engagements since 2024.
E-commerce and content website projects with GA4 setup, GTM management, feed management, server-side tracking, data layer configuration, Google Merchant Center, and campaign management across Google Ads and Meta platforms.
Education· 8
Certifications and awards
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