Freelance growth and performance marketing consultant with 5+ years of experience building paid acquisition and lead generation systems for B2B and B2B SaaS companies across EMEA. Specialized in predictable inbound lead engines using paid ads, conversion-focused funnels, CRM automation, and performance analytics.…

Joana Krumme

Freelance growth and performance marketing consultant with 5+ years of experience building paid acquisition and lead generation systems for B2B and B2B SaaS companies across EMEA. Specialized in predictable inbound lead engines using paid ads, conversion-focused funnels, CRM automation, and performance analytics.…

Available to hire

Freelance growth and performance marketing consultant with 5+ years of experience building paid acquisition and lead generation systems for B2B and B2B SaaS companies across EMEA. Specialized in predictable inbound lead engines using paid ads, conversion-focused funnels, CRM automation, and performance analytics.

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Language

German
Fluent
English
Fluent
Spanish; Castilian
Beginner
French
Beginner

Work Experience

Senior Online Marketing Manager at Sportfive Germany GmbH
November 1, 2021 - Present
Owned growth and performance marketing across EMEA, executing multi-channel campaigns and paid media initiatives that contributed to 62% YoY revenue growth.
Digital Marketing Manager at leogistics GmbH (B2B SaaS)
January 15, 2026 - Present
Drove B2B lead generation and go-to-market campaigns, increasing qualified inbound leads by 20% through paid media, website optimization, and sales alignment.
Junior Digital Marketing Manager at Jung von Matt AG
February 1, 2019 - June 30, 2020
Supported multi-channel digital campaigns for premium international brands, combining market research, localization, and performance-focused execution.
Brand Management Intern at PUIG Deutschland GmbH
February 1, 2018 - January 31, 2019
Assisted with product launches and brand activations, supporting localized marketing materials, events, and performance reporting for the German market.
Senior Online Marketing Manager at Sportfive GmbH
January 1, 2021 - Present
Lead end-to-end online marketing initiatives for the EMEA markets, including growth and performance marketing programs. Drove revenue growth with integrated campaigns across digital, social, and experiential channels, including major partnerships (UEFA EURO 2024, DFB-Pokal Final). Coordinated cross-functional teams (creative, product, sales) to deliver conversion-focused campaigns. Built reporting and analytics dashboards for daily, weekly, and monthly performance monitoring. Optimized paid media spend and funnel performance, reducing CAC and increasing lead-to-conversion rates.
Digital Marketing & Brand Projects at Jung von Matt AG / Puig Deutschland GmbH
January 1, 2020 - January 1, 2021
Supported product launches, events, and brand activations in the German market. Tracked performance metrics including CAC, conversion rates, and revenue contribution.

Education

International MBA at ESEI International Business School
February 1, 2025 - January 31, 2026
Focus on venture building, go-to-market strategy, and digital marketing strategies and transformation with a practical, startup-oriented thesis.
B.A. Business Administration at Hochschule Fresenius
March 15, 2015 - March 15, 2018
Specialized in digital marketing and business psychology with a thesis on lead generation through marketing mix strategies.
International MBA at ESI International Business School, Barcelona, Spain
January 1, 2025 - January 1, 2026
Bachelor of Arts in Business Administration at Hochschule Fresenius Hamburg
January 1, 2015 - January 1, 2018

Qualifications

SCRUM Master
January 11, 2030 - January 15, 2026

Industry Experience

Healthcare, Media & Entertainment, Travel & Hospitality, Transportation & Logistics, Software & Internet, Consumer Goods, Professional Services, Education
    paper B2B Consulting Firm: Inbound Lead Engine Setup

    Challenge: Lead flow relied almost entirely on referrals; no predictable inbound pipeline.
    What I did:

    • Clarified ICP and core service offer
    • Built a paid-ads lead funnel (Meta + landing page)
    • Implemented lead routing and CRM automation
    • Set up performance tracking and reporting
      Result:
    • First qualified inbound leads within 30 days
    • Created a scalable lead system independent of referrals
      Services used:
    • Paid Ads · Funnel Design · CRM Automation · Analytics