Freelance growth and performance marketing consultant with 5+ years of experience building paid acquisition and lead generation systems for B2B and B2B SaaS companies across EMEA.
Freelance growth and performance marketing consultant with 5+ years of experience building paid acquisition and lead generation systems for B2B and B2B SaaS companies across EMEA. Specialized in predictable inbound lead engines using paid ads, conversion-focused funnels, CRM automation, and performance analytics.
Challenge: Lead flow relied almost entirely on referrals; no predictable inbound pipeline.
What I did:
Drove B2B lead generation and go-to-market campaigns, increasing qualified inbound leads by 20% through paid media, website optimization, and sales alignment.
Owned growth and performance marketing across EMEA, executing multi-channel campaigns and paid media initiatives that contributed to 62% YoY revenue growth.
Lead end-to-end online marketing initiatives for the EMEA markets, including growth and performance marketing programs. Drove revenue growth with integrated campaigns across digital, social, and experiential channels, including major partnerships (UEFA EURO 2024, DFB-Pokal Final). Coordinated cross-functional teams (creative, product, sales) to deliver conversion-focused campaigns. Built reporting and analytics dashboards for daily, weekly, and monthly performance monitoring. Optimized paid media spend and funnel performance, reducing CAC and increasing lead-to-conversion rates.
Focus on venture building, go-to-market strategy, and digital marketing strategies and transformation with a practical, startup-oriented thesis.
Specialized in digital marketing and business psychology with a thesis on lead generation through marketing mix strategies.
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